The making of #SwingToWin (www.swingtowin.net) Social Media Strategy

1. • 01.10.10 • www.memegroup.net © MEMEgroup Oy @KristiinaMeme @Kondwanyi: SWINGEngage – Social Media Strategy for Swing To Win 10th June 2011 Espoo, Finland #SwingToWin #SomeStudio

2. MEMEgroup Oy (est. 2007) is a management and communications consultancy specialiced into social media We help - to train personnel -to develop the performance MEMEgroup Oy Mannerheimintie 44A 00260 Helsinki www.MEMEgroup.net

5. SWING Swing To Win 10 th June 2011

10. 06/10/11 Presentaation otsikko

11. Twitter 6th July 2010: The beginning 06/10/11

12. Team 06/10/11 Presentaation otsikko

13. xTune 6th January 2011 06/10/11 Presentaation otsikko

15. Engage SWING team (1/3) Kristiina Pääkkönen (@KristiinaMeme) I am a Communications Consultant and entrepreneur specialized in social media. I believe that social media marketing and PR combined with conversations and strong content opens brand new and exciting opportunities for organizations and individuals. Linda Nyirenda (@Kondwanyi) I work as a Freelance Community Manager and Social Media Consultant based in London although I am a French speaker (from Paris). I’ve been passionate about web for more than 10 years and I am as passionate about social media and media. Communicating and Interacting is my thing. Ellen Ermakova (@iamjustellen) I graduated in cultural management & development on spring 2011. Miikka Salavuo (@msalavuo) I am Miikka Salavuo (@msalavuo in Twitter & elsewhere). My background is in researching, training and designing online learning. I have a PhD in the field of online music education. I currently train teachers (especially social media), design online environments & projects, and consult & train in companies to introduce them to the world of social business & continuous social learning. • 01.10.10 • www.memegroup.net © MEMEgroup Oy

16. Engage SWING team (2/3) Katri Tanni (@Tannikat) I am Katri Tanni, @Tannikat at Twitter. I received my PhD in 2006 in Australia researching the attitude change of people mainly applying newspaper and media analyzes. At the moment, I am interested in marketing and social media and lucky enough I am currently working within these issues. Janne Ruohisto (@jpruohisto) My name is Janne Ruohisto. My background is in human resources with broad experience in utilizing information technology to support learning, competence management and career development. I have participated in developing several web-based applications and collaborative environments to support learning and professional development since 1999. I started my own company in 2008. My company’s mission is to help people work together beyond organizational boundaries. As an entrepreneur I am inspired about developing new ways to help people utilize their full potential utilizing new technology. Jani Lilja (@liljajan) Jani Lilja aka @liljajan on Twitter. Days go by as a senior consultant in a Business Intelligence company and in the evenings as an entrepreneur on my little playground related to social media and CRM. I have a little bit more technical background but vibrant and creative mind. Pauliina Mäkelä (@pauliinamakela) I’m a communications and social media entrepreneur from Lempäälä, near to Tampere. Work experience in arranging international conferences, technical support & maintenance of intelligent networks, training, agile couching and change management. I also work as a facilitator in the social media network. • 01.10.10 • www.memegroup.net © MEMEgroup Oy

17. Engage SWING team (3/3) Marianne Minkkinen (@mamiofficehelp) I´m an entrepreneur from Savonlinna. Russian language & knowledge is my specialty, I am a translator/interpreter. My working experience includes international sales & marketing and tourism (among others). Follower & user of social media, also in Russian. Noora Sandgren I´m on study leave from digital marketing co-ordination work at a youth adventure travel company spread to 6 countries. During the 4 years there I´ve built an active Facebook society in addition to other social media and brand work. Now I´m working as a freelance journalist & writing my master’s thesis on Social psychology, research on change leadership/organizational psychology. I´ve educated myself on empowering & therapeutic photography, art therapy, using art for social change, and entrepreneurship. I´ve also participated in photojournalistic workshops in St. Petersburg & worked as a gallerist. I’ve been a part of music festival production team as well. Jarmo Lahti (@Jal53) I am a technology and innovation journalist. I have tens of years of experience in Finnish leading trade press companies – as journalist, editor in chief and developer manager of editorial systems. Nowadays I am a freelancer and an entrepreneur. I have used all kinds of network services over 30 years and have been active in the social media long before it was called “social media”. Oskari Uotinen (@OskariUotinen) I’m an entrepreneur and a social media consultant. I have a strong background in marketing. I have also been engaged to educational and public administration. I’m quite a young guy but have been doing things with computers and Internet since I could stand on my own feet. Nicholas Andersson (@NicholasCJA) I study at Hanken School of economics and business administration. I have previously been active in several different projects of my own. Now I am very interested in developing the Swing to become what we see it having a possibility to be: a great educational experience for singers around the world. Why not for everyone else too? • 01.10.10 • www.memegroup.net © MEMEgroup Oy

19. Yammer 06/10/11

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21. Purot Wiki 06/10/11 Presentaation otsikko

25. Partners 06/10/11 Presentaation otsikko

27. Follow Us! #FF @SwingToWin @Kondwanyi @KristiinaMeme 06/10/11 www.swingtowin.net