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MEMEgroup Oy (est. 2007) is a management and communications consultancy specialiced into social media We help - to train personnel -to develop the performance MEMEgroup Oy Mannerheimintie 44A 00260 Helsinki www.MEMEgroup.net
The Swing is a concept that combines learning and singing into a powerful program that helps you to learn and improve your singing with a little help of the tribe . Swing is about
singing and learning
inspiration and willingness to break the old patterns
Swing is a concept, but also a learning ecosystem, where actions of each participant can have an effect on motivation, activities, methods, and goals of all participants. We are to provide support for that ecosystem to flourish.
As a framework for learning the SWING will tell a story and present a drama that is enticing and touching and where everybody can relate and find elements to create their own way to fulfill their dreams and passions.
As every episode has a dedicated coach, there could be also a dedicated social media coach / curator / network facilitator for every episode. She/he could lead the discussion, tell about other Swing channels, give advice on how to use the channels, participate, contribute and discuss. Curating the channels (own and other) would also be one of the tasks.
Roles of the curators
Providing an example of social media use that relates to learning, growth, creativity
Giving advise on how to use social media: both from cultural perspective (find your tribe, free your self to allow mistakes and learn from them, understanding agency and ownership in social media etc.) as well as from technical point of view (e.g. which tools suit which purposes, how to start using those tools)
Engaging the discussion
Asking questions, providing answers to the Swing Tribe