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The making of #SwingToWin (www.swingtowin.net) Social Media Strategy

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  1. 1. • 01.10.10 • www.memegroup.net © MEMEgroup Oy @KristiinaMeme @Kondwanyi: SWINGEngage – Social Media Strategy for Swing To Win 10th June 2011 Espoo, Finland #SwingToWin #SomeStudio
  2. 2. MEMEgroup Oy (est. 2007) is a management and communications consultancy specialiced into social media We help - to train personnel -to develop the performance MEMEgroup Oy Mannerheimintie 44A 00260 Helsinki www.MEMEgroup.net
  3. 3. Consultants <ul><li>Well-educated, experienced social media consultants, reseachers, coaches and social media activists </li></ul><ul><ul><ul><li>Katri Tanni @katritanni </li></ul></ul></ul><ul><ul><ul><li>Miikka Salavuo @msalavuo </li></ul></ul></ul><ul><ul><ul><li>Miia Äkkinen @miiaakkinen </li></ul></ul></ul><ul><ul><ul><li>Oskari Uotinen @oskariuotinen </li></ul></ul></ul><ul><ul><ul><li>Eero Leppänen @rautasilta </li></ul></ul></ul><ul><ul><ul><li>Kristiina Pääkkönen @kristiinameme </li></ul></ul></ul><ul><ul><ul><li>Janne Ruohisto @jpruohisto </li></ul></ul></ul><ul><ul><ul><li>+ community manager Susanna Heikkinen @susannahei </li></ul></ul></ul>4 • 01.10.10 • www.memegroup.net © MEMEgroup y
  4. 4. Linda Nyirenda (@Kondwanyi) <ul><li>A brief presentation of myself </li></ul><ul><li>A brief summary of how i met Kristiina </li></ul><ul><li>A brief summary of what motivates me to join the project </li></ul><ul><li>A brief summary on how i want to get involved in the project </li></ul><ul><li>What are my goals? </li></ul><ul><li>What are my expectations? </li></ul>06/10/11
  5. 5. SWING Swing To Win 10 th June 2011
  6. 6. The SWING is <ul><li>The Swing is a concept that combines learning and singing into a powerful program that helps you to learn and improve your singing with a little help of the tribe . Swing is about </li></ul><ul><li>singing and learning </li></ul><ul><li>inspiration and willingness to break the old patterns </li></ul><ul><li>learning ecosystem </li></ul><ul><li>Swing is a concept, but also a learning ecosystem, where actions of each participant can have an effect on motivation, activities, methods, and goals of all participants. We are to provide support for that ecosystem to flourish. </li></ul>06/10/11 Presentaation otsikko
  7. 7. What are we doing <ul><li>As a framework for learning the SWING will tell a story and present a drama that is enticing and touching and where everybody can relate and find elements to create their own way to fulfill their dreams and passions. </li></ul>06/10/11 Presentaation otsikko
  8. 8. The Social Object <ul><li>By following our soprano’s heroic journey through mystical places in search of beautiful sound and the meaning of art you will find ideas to learn and sing better. </li></ul>06/10/11
  9. 9. THE PROCESS <ul><li>The Swing To Win Social Media Strategy </li></ul>06/10/11
  10. 10. 06/10/11 Presentaation otsikko
  11. 11. Twitter 6th July 2010: The beginning 06/10/11
  12. 12. Team 06/10/11 Presentaation otsikko
  13. 13. xTune 6th January 2011 06/10/11 Presentaation otsikko
  14. 14. What are we doing <ul><li>The focus of the project will be in an individual learning experience, she/he will create meanings and express their individuality throughout the social objects </li></ul><ul><li>To engage as much people as possible, we need the channels, but also the core team to spread the word </li></ul>06/10/11 Presentaation otsikko
  15. 15. Engage SWING team (1/3) Kristiina Pääkkönen (@KristiinaMeme)   I am a Communications Consultant and entrepreneur specialized in social media. I believe that social media marketing and PR combined with conversations and strong content opens brand new and exciting opportunities for organizations and individuals. Linda Nyirenda (@Kondwanyi)   I work as a Freelance Community Manager and Social Media Consultant based in London although I am a French speaker (from Paris). I’ve been passionate about web for more than 10 years and I am as passionate about social media and media. Communicating and Interacting is my thing.   Ellen Ermakova (@iamjustellen)   I graduated in cultural management & development on spring 2011.   Miikka Salavuo (@msalavuo)   I am Miikka Salavuo (@msalavuo in Twitter & elsewhere). My background is in researching, training and designing online learning. I have a PhD in the field of online music education. I currently train teachers (especially social media), design online environments & projects, and consult & train in companies to introduce them to the world of social business & continuous social learning.   • 01.10.10 • www.memegroup.net © MEMEgroup Oy
  16. 16. Engage SWING team (2/3) Katri Tanni (@Tannikat)   I am Katri Tanni, @Tannikat at Twitter. I received my PhD in 2006 in Australia researching the attitude change of people mainly applying newspaper and media analyzes. At the moment, I am interested in marketing and social media and lucky enough I am currently working within these issues.   Janne Ruohisto (@jpruohisto)   My name is Janne Ruohisto. My background is in human resources with broad experience in utilizing information technology to support learning, competence management and career development. I have participated in developing several web-based applications and collaborative environments to support learning and professional development since 1999. I started my own company in 2008. My company’s mission is to help people work together beyond organizational boundaries. As an entrepreneur I am inspired about developing new ways to help people utilize their full potential utilizing new technology.   Jani Lilja (@liljajan)   Jani Lilja aka @liljajan on Twitter. Days go by as a senior consultant in a Business Intelligence company and in the evenings as an entrepreneur on my little playground related to social media and CRM. I have a little bit more technical background but vibrant and creative mind.   Pauliina Mäkelä (@pauliinamakela)   I’m a communications and social media entrepreneur from Lempäälä, near to Tampere. Work experience in arranging international conferences, technical support & maintenance of intelligent networks, training, agile couching and change management. I also work as a facilitator in the social media network.   • 01.10.10 • www.memegroup.net © MEMEgroup Oy
  17. 17. Engage SWING team (3/3) Marianne Minkkinen (@mamiofficehelp)   I´m an entrepreneur from Savonlinna. Russian language & knowledge is my specialty, I am a translator/interpreter. My working experience includes international sales & marketing and tourism (among others). Follower & user of social media, also in Russian.   Noora Sandgren   I´m on study leave from digital marketing co-ordination work at a youth adventure travel company spread to 6 countries. During the 4 years there I´ve built an active Facebook society in addition to other social media and brand work. Now I´m working as a freelance journalist & writing my master’s thesis on Social psychology, research on change leadership/organizational psychology. I´ve educated myself on empowering & therapeutic photography, art therapy, using art for social change, and entrepreneurship. I´ve also participated in photojournalistic workshops in St. Petersburg & worked as a gallerist. I’ve been a part of music festival production team as well.   Jarmo Lahti (@Jal53)   I am a technology and innovation journalist. I have tens of years of experience in Finnish leading trade press companies – as journalist, editor in chief and developer manager of editorial systems. Nowadays I am a freelancer and an entrepreneur. I have used all kinds of network services over 30 years and have been active in the social media long before it was called “social media”.   Oskari Uotinen (@OskariUotinen)   I’m an entrepreneur and a social media consultant. I have a strong background in marketing. I have also been engaged to educational and public administration. I’m quite a young guy but have been doing things with computers and Internet since I could stand on my own feet. Nicholas Andersson (@NicholasCJA)   I study at Hanken School of economics and business administration. I have previously been active in several different projects of my own. Now I am very interested in developing the Swing to become what we see it having a possibility to be: a great educational experience for singers around the world. Why not for everyone else too?   • 01.10.10 • www.memegroup.net © MEMEgroup Oy
  18. 18. Engage SWING team : Linda <ul><li>A brief summary of what motivates me to join the project </li></ul><ul><li>A brief summary on how i want to get involved in the project </li></ul><ul><li>What are my goals? </li></ul><ul><li>What are my expectations? </li></ul> • 01.10.10 • www.memegroup.net © MEMEgroup Oy
  19. 19. Yammer 06/10/11
  20. 20. 06/10/11
  21. 21. Purot Wiki 06/10/11 Presentaation otsikko
  22. 22. Tribe <ul><li>Singing as a method and metaphor – and other persons than singers can get interested in </li></ul><ul><li>The tribe consists in people willing to develop themselves </li></ul><ul><li>The tribe has power; the tribe can make the decisions </li></ul><ul><li>The movie and the story is the social object, the big things happen AROUND the story, in communication between the people </li></ul>06/10/11
  23. 23. Wanted: Curators <ul><li>As every episode has a dedicated coach, there could be also a dedicated social media coach / curator / network facilitator for every episode. She/he could lead the discussion, tell about other Swing channels, give advice on how to use the channels, participate, contribute and discuss. Curating the channels (own and other) would also be one of the tasks. </li></ul><ul><li>Roles of the curators </li></ul><ul><li>Providing an example of social media use that relates to learning, growth, creativity </li></ul><ul><li>Giving advise on how to use social media: both from cultural perspective (find your tribe, free your self to allow mistakes and learn from them, understanding agency and ownership in social media etc.) as well as from technical point of view (e.g. which tools suit which purposes, how to start using those tools) </li></ul><ul><li>Basic tasks </li></ul><ul><li>Engaging the discussion </li></ul><ul><li>Asking questions, providing answers to the Swing Tribe </li></ul><ul><li>..more Contact: @SwingToWin #SwingToWin [email_address] </li></ul>06/10/11
  24. 24. Experiences <ul><li>Like SomeTime movement, also SWING social media project inspires people: there is a passion </li></ul><ul><li>Like SomeTime movement, also SWING social media project needs a core team: to be the first crowd on the fireplace, to encourage the others to join, to take care on the progress </li></ul><ul><li>The first to join were people interested about the process and social media piloting -> the real tribe needs a real fireplace to join </li></ul><ul><li>The problem was the lack of clear messages in the beginning: What are we doing / Communications strategy + the homepage </li></ul>06/10/11 SomeTime
  25. 25. Partners 06/10/11 Presentaation otsikko
  26. 26. Right now <ul><li>Award: European Union Women Inventors & Innovators Network EUWIIN award </li></ul><ul><li>New Partner: MEK / Visit Finland new interactive content cooperation from SWING – the know-how and network to SWING </li></ul>06/10/11
  27. 27. Follow Us! #FF @SwingToWin @Kondwanyi @KristiinaMeme 06/10/11 www.swingtowin.net