SoleMate

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Our group proposes to create SoleMate, a smart insole that can track your health progress in every step of the way! …

Our group proposes to create SoleMate, a smart insole that can track your health progress in every step of the way!

What makes SoleMate a smart sole is that it can track walking or running performance with its computing abilities. The sole will be equipped with a sensor that is able to count calories, detect the distance one was able to walk or run, the amount of time he or she has been doing so, and his or her pace. All of these are seen in a digital watch to which the transmitter in the insole sends data to. SoleMate also comes with a website software that acts as a health management program. All information collected by the digital watch will be stored in a miniSD can be stored in the website as progress marks.It is the perfect companion to all health conscious people because they will be able to keep track their progress, which is important in therapy and periodization.

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  • 1. Dacay. Go. Labrador. Sta.Ana. Villarosa
  • 2. PRODUCT BRIEF
    SoleMate is a revolutionary insole device that allows its user to:
    Count calories
    Measure time and distance traveled
    Track performance by storing and analyzing recorded information
    • Utilize a web application to exchange information
  • INTRODUCTION
  • 3. BACKGROUND
    Health is something that directly affects one’s lifestyle but requires certain habits in order to be maintained
  • 4. Health tends to grow poorer as we get older and our bodies experience more inconveniences and problems as we age
  • 5. Health consciousness is a natural reaction towards these realities
  • 6. A common item on any health prescription list isEXERCISE
    • Running and walking are the most basic trends for exercise
  • RELATED TECHNOLOGY
    • Health-monitoring devices
    • 7. “Smart shoes”
  • reviewof
    SIMILARPRODUCTS
  • 8. ADIDAS MICOACH
    Heart rate beat-per-minute monitoring
    Real-time audible coaching
    Records speed, distance, pace and stride rate
    Goal-based interactive training and post-data analysis
  • 9. NIKE+iPod
    Provides real-time, spoken feedback that alerts to workout milestones
    Tracks running time, distance, pace, and calories burned
    Syncs iPod nano to transfer workout data to iTunes and nikeplus.com
  • 10. the
    PRODUCT
  • 11. INSOLE
  • 12. FUNCTIONALITY
    FEATURES
    • Portable/ transferrable
    • 13. Embedded microprocessor which can calculate and process:
    speed
    distance
    calorie loss
    Sensor
    Data Gatherer:
    Accelerometer Microprocessor
    Transmitter
  • 14.
  • 15. DESIGN
    • Different standard sizes
    • 16. Black shoe pad insole
    • 17. Sensor embedded between top layer and the bottom layer of insole
  • DIGITAL WATCH
  • 18. FUNCTIONALITY
    FEATURES
    Receiver: receiver, processor, ID code
    Digital Watch:
    Displays information
    Can be clipped to belt (MEMS Inertial sensor)
    Yellow-LED notifier
    MiniSD
    • Different modes:
    Normal mode, Distance goal
    Calorie goal Pedometer mode Recommendation Settings
    • Yellow light notifier
  • 19. DIGITAL WATCH & RECEIVER
    • Durable, gray rubber material
    • 20. Detachable straps for clipping onto a belt/bag
    • 21. LED, main display and ordinary clock
  • WEBSITE
  • 22. FUNCTIONALITY
    FEATURES
    • Important role in health management
    • 23. Progress tracker
    • 24. Communication channel of user and adviser
    • 25. Exchange of information thru miniSD and software
    • 26. Health management program
    • 27. Data storage and analysis
    • 28. Interaction with professional health advisers for monitoring
    and goal-setting
  • 29. DESIGN
    • Pages: product information & how-to-use, contact info
    • 30. Special windows: communication between user and professional and personal information analysis display
    • 31. Minimal color scheme and design
  • MARKETING
    strategy
  • 32. TARGET MARKET
    BABY BOOMERS
    • Aged 47-65 years old as of 2011
    • 33. Motivated to keep healthy because natural deterioration of health affects lifestyle
    • Find satisfaction in being able to keep up with the latest technological trends of today
    • 34. Baby boomers have a drive to stay and act young
  • HEALTH AND FITNESS INSTITUTIONS
    • Practitioners like doctors, nutritionists, therapists, fitness instructors, etc
  • Facilities like hospitals, gyms, fitness centers and offices, sports clinics and other related services
  • 35. MARKET RESEARCH
    US SURVEY
    • 75% of the over 50 year old respondents exercise more than 3 times a week
    • 36. Nearly 50% have been exercising regularly for the past 5 years
    • 37. Around 50% prefer power walks and exercising alone
    • 38. Around ¼ of health club members are baby boomers
  • 39. SOLEMATE SURVEY
  • 40. Percentage
    SOLEMATE SURVEY
  • 41. Percentage
    SOLEMATE SURVEY
  • 42. SOLEMATE SURVEY
    Majority of respondents exercise for only 30 minutes to 1 hour which implies less strict exercise regimes
    Much more prefer leisurely exercise than gym or class-based ones thus supporting the above
    Survey shows that doctors as well as peers can influence exercise behavior
  • 43. MARKETING MIX
  • 44. PRODUCT
  • 45. PRICE
    $139
    $29
    $75
  • 46. PROMOTIONS
    Brochures with product information
    Small seminars and product demos in target institutions
  • 47. Online promotions via social networking sites
    Advertorials in health and lifestyle blogs
  • 48. PLACE
  • 49. FINANCE
    and forecasts
  • 50. EXPENSES
  • 51.
  • 52.
  • 53.
  • 54.
  • 55. SALES FORECAST
  • 56.
  • 57. YEAR-END SUMMARY
  • 58.
  • 59.
  • 60. CONCLUSIONS
  • 61. BIBLIOGRAPHY
     
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