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Dacay. Go. Labrador. Sta.Ana. Villarosa
PRODUCT BRIEF SoleMate is a revolutionary insole device that allows its user to: Count calories  Measure time and distance traveled Track performance by storing and analyzing recorded information ,[object Object],[object Object]
BACKGROUND Health is something that directly affects one’s lifestyle but requires certain habits in order to be maintained
Health tends to grow poorer as we get older and our bodies experience more inconveniences and problems as we age
Health consciousness is a natural reaction towards these realities
A common item on any health prescription list isEXERCISE ,[object Object],[object Object]
“Smart shoes”,[object Object]
ADIDAS MICOACH Heart rate beat-per-minute monitoring  Real-time audible coaching Records speed, distance, pace and stride rate  Goal-based interactive training and post-data analysis
NIKE+iPod Provides real-time, spoken feedback that alerts to workout milestones Tracks running time, distance, pace, and calories burned  Syncs iPod nano to transfer workout data to iTunes and nikeplus.com
the  PRODUCT
INSOLE
FUNCTIONALITY FEATURES ,[object Object]
Embedded microprocessor which can calculate and process: 	speed  	distance  	calorie loss  Sensor Data Gatherer: Accelerometer 	Microprocessor Transmitter
DESIGN ,[object Object]
Black shoe pad insole
Sensor embedded between top layer and the bottom layer of insole,[object Object]
FUNCTIONALITY FEATURES Receiver: receiver, processor, ID code Digital Watch: Displays information  Can be clipped to belt (MEMS Inertial sensor) Yellow-LED notifier MiniSD ,[object Object],	Normal mode, 	Distance goal Calorie goal 	Pedometer mode 	Recommendation 	Settings ,[object Object],[object Object]
DIGITAL WATCH & RECEIVER ,[object Object]
Detachable straps for clipping onto a belt/bag
LED, main display and ordinary clock,[object Object]
FUNCTIONALITY FEATURES ,[object Object]
Progress tracker
Communication channel of user and adviser
Exchange of information thru miniSD and software
Health management program
Data storage and analysis
Interaction with professional health advisers for monitoring      and goal-setting
DESIGN ,[object Object]
Special windows: communication between user and professional and personal information analysis display
Minimal color scheme and design,[object Object]
TARGET MARKET BABY BOOMERS ,[object Object]
Motivated to keep healthy because natural deterioration of health affects lifestyle,[object Object]
Baby boomers have a drive to stay and act young,[object Object],[object Object]
MARKET RESEARCH US SURVEY ,[object Object]
Nearly 50% have been exercising regularly for the past 5 years
Around 50% prefer power walks and exercising alone
Around ¼ of health club members are baby boomers,[object Object]
SOLEMATE SURVEY
Percentage SOLEMATE SURVEY
Percentage SOLEMATE SURVEY
SOLEMATE SURVEY Majority of respondents exercise for only 30 minutes to 1 hour which implies less strict exercise regimes Much more prefer leisurely exercise than gym or class-based ones thus supporting the above Survey shows that doctors as well as peers can influence exercise behavior
MARKETING MIX
PRODUCT
PRICE $139 $29 $75
PROMOTIONS Brochures with product information Small seminars and product demos in target institutions
Online promotions via social networking sites Advertorials in health and lifestyle blogs
PLACE
FINANCE and forecasts
EXPENSES

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SoleMate

  • 1. Dacay. Go. Labrador. Sta.Ana. Villarosa
  • 2.
  • 3. BACKGROUND Health is something that directly affects one’s lifestyle but requires certain habits in order to be maintained
  • 4. Health tends to grow poorer as we get older and our bodies experience more inconveniences and problems as we age
  • 5. Health consciousness is a natural reaction towards these realities
  • 6.
  • 7.
  • 8. ADIDAS MICOACH Heart rate beat-per-minute monitoring Real-time audible coaching Records speed, distance, pace and stride rate Goal-based interactive training and post-data analysis
  • 9. NIKE+iPod Provides real-time, spoken feedback that alerts to workout milestones Tracks running time, distance, pace, and calories burned Syncs iPod nano to transfer workout data to iTunes and nikeplus.com
  • 12.
  • 13. Embedded microprocessor which can calculate and process: speed distance calorie loss Sensor Data Gatherer: Accelerometer Microprocessor Transmitter
  • 14.
  • 15.
  • 16. Black shoe pad insole
  • 17.
  • 18.
  • 19.
  • 20. Detachable straps for clipping onto a belt/bag
  • 21.
  • 22.
  • 24. Communication channel of user and adviser
  • 25. Exchange of information thru miniSD and software
  • 27. Data storage and analysis
  • 28. Interaction with professional health advisers for monitoring and goal-setting
  • 29.
  • 30. Special windows: communication between user and professional and personal information analysis display
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36. Nearly 50% have been exercising regularly for the past 5 years
  • 37. Around 50% prefer power walks and exercising alone
  • 38.
  • 42. SOLEMATE SURVEY Majority of respondents exercise for only 30 minutes to 1 hour which implies less strict exercise regimes Much more prefer leisurely exercise than gym or class-based ones thus supporting the above Survey shows that doctors as well as peers can influence exercise behavior
  • 46. PROMOTIONS Brochures with product information Small seminars and product demos in target institutions
  • 47. Online promotions via social networking sites Advertorials in health and lifestyle blogs
  • 48. PLACE
  • 51.
  • 52.
  • 53.
  • 54.
  • 56.
  • 58.
  • 59.
  • 61. BIBLIOGRAPHY   Bruce, JW (2010): “Nike + iPod Sensor Dissection.” http://www.ece.msstate.edu/courses/ece4723/dissect/885909270576/analysis.html Buban, Charles (2008): “Action urged as 500 Pinoys diagnosed with diabetes daily”. Inquirer.net. http://showbizandstyle.inquirer.net/lifestyle/lifestyle/view/20080620-143877/Action-urged-as-500-Pinoys-diagnosed-with-diabetes-daily   DePaul University (2000): “Strategic Analysis of Nike”. Depaul.edu http://condor.depaul.edu/aalmaney/StrategicAnalysisofNike.htm Effects of Diabetes Organization (2011): “Effects of Diabetes”. Effects of Diabetes. http://www.effectsofdiabetes.org/   Footminders.com (2011): “Footminders® Orthotics: lasting pain relief and walking comfort.” http://www.footminders.com/orthotic-insoles-orthodics-arch-supports.html   Frankel, Christopher & Kravitz, Len (2011): “Periodization: Latest Studies and Application”. http://www.unm.edu/~lkravitz/Article%20folder/periodization.html Gieras, Angela; King, Jeremyl McNeill, Tara; Parrish, Tom (2003): Athletic Footwear Industry Analysis. Slideshare.net http://www.slideshare.net/Annie05/athletic-footwear-industry-presentation-664292   Google.com. “Casio F91W-1 Digital Casual Classic Watch” http://www.google.com/products/catalog?hl=en&client=safari&rls=en&q=digit Gray, Jerry (2011): Industry Analysis: Shoe. Valueline.com. http://www.valueline.com/Stocks/Industry_Report.aspx?id=7259   Green Buzz Agency.com (2010): “Marketing Psychographics – Talkin Bout My Generation”. 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