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Our group proposes to create SoleMate, a smart insole that can track your health progress in every step of the way!

What makes SoleMate a smart sole is that it can track walking or running performance with its computing abilities. The sole will be equipped with a sensor that is able to count calories, detect the distance one was able to walk or run, the amount of time he or she has been doing so, and his or her pace. All of these are seen in a digital watch to which the transmitter in the insole sends data to. SoleMate also comes with a website software that acts as a health management program. All information collected by the digital watch will be stored in a miniSD can be stored in the website as progress marks.It is the perfect companion to all health conscious people because they will be able to keep track their progress, which is important in therapy and periodization.

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  1. 1. Dacay. Go. Labrador. Sta.Ana. Villarosa<br />
  2. 2. PRODUCT BRIEF<br />SoleMate is a revolutionary insole device that allows its user to:<br />Count calories <br />Measure time and distance traveled<br />Track performance by storing and analyzing recorded information<br /><ul><li>Utilize a web application to exchange information</li></li></ul><li>INTRODUCTION<br />
  3. 3. BACKGROUND<br />Health is something that directly affects one’s lifestyle but requires certain habits in order to be maintained<br />
  4. 4. Health tends to grow poorer as we get older and our bodies experience more inconveniences and problems as we age<br />
  5. 5. Health consciousness is a natural reaction towards these realities<br />
  6. 6. A common item on any health prescription list isEXERCISE<br /><ul><li>Running and walking are the most basic trends for exercise</li></li></ul><li>RELATED TECHNOLOGY<br /><ul><li>Health-monitoring devices
  7. 7. “Smart shoes”</li></li></ul><li>reviewof<br />SIMILARPRODUCTS<br />
  8. 8. ADIDAS MICOACH<br />Heart rate beat-per-minute monitoring <br />Real-time audible coaching<br />Records speed, distance, pace and stride rate <br />Goal-based interactive training and post-data analysis<br />
  9. 9. NIKE+iPod<br />Provides real-time, spoken feedback that alerts to workout milestones<br />Tracks running time, distance, pace, and calories burned <br />Syncs iPod nano to transfer workout data to iTunes and<br />
  10. 10. the <br />PRODUCT<br />
  11. 11. INSOLE<br />
  12. 12. FUNCTIONALITY<br />FEATURES<br /><ul><li>Portable/ transferrable
  13. 13. Embedded microprocessor which can calculate and process: </li></ul> speed <br /> distance <br /> calorie loss<br /> Sensor<br />Data Gatherer:<br />Accelerometer Microprocessor<br />Transmitter<br />
  14. 14.
  15. 15. DESIGN<br /><ul><li> Different standard sizes
  16. 16. Black shoe pad insole
  17. 17. Sensor embedded between top layer and the bottom layer of insole</li></li></ul><li>DIGITAL WATCH <br />
  18. 18. FUNCTIONALITY<br />FEATURES<br />Receiver: receiver, processor, ID code<br />Digital Watch:<br />Displays information <br />Can be clipped to belt (MEMS Inertial sensor)<br />Yellow-LED notifier<br />MiniSD<br /><ul><li>Different modes:</li></ul> Normal mode, Distance goal<br />Calorie goal Pedometer mode Recommendation Settings<br /><ul><li>Yellow light notifier</li></li></ul><li>
  19. 19. DIGITAL WATCH & RECEIVER<br /><ul><li>Durable, gray rubber material
  20. 20. Detachable straps for clipping onto a belt/bag
  21. 21. LED, main display and ordinary clock</li></li></ul><li>WEBSITE<br />
  22. 22. FUNCTIONALITY<br />FEATURES<br /><ul><li>Important role in health management
  23. 23. Progress tracker
  24. 24. Communication channel of user and adviser
  25. 25. Exchange of information thru miniSD and software
  26. 26. Health management program
  27. 27. Data storage and analysis
  28. 28. Interaction with professional health advisers for monitoring</li></ul> and goal-setting<br />
  29. 29. DESIGN<br /><ul><li>Pages: product information & how-to-use, contact info
  30. 30. Special windows: communication between user and professional and personal information analysis display
  31. 31. Minimal color scheme and design</li></li></ul><li> MARKETING<br /> strategy<br />
  32. 32. TARGET MARKET<br />BABY BOOMERS<br /><ul><li>Aged 47-65 years old as of 2011
  33. 33. Motivated to keep healthy because natural deterioration of health affects lifestyle</li></li></ul><li><ul><li>Find satisfaction in being able to keep up with the latest technological trends of today
  34. 34. Baby boomers have a drive to stay and act young</li></li></ul><li>HEALTH AND FITNESS INSTITUTIONS<br /><ul><li>Practitioners like doctors, nutritionists, therapists, fitness instructors, etc</li></li></ul><li>Facilities like hospitals, gyms, fitness centers and offices, sports clinics and other related services<br />
  35. 35. MARKET RESEARCH<br />US SURVEY<br /><ul><li>75% of the over 50 year old respondents exercise more than 3 times a week
  36. 36. Nearly 50% have been exercising regularly for the past 5 years
  37. 37. Around 50% prefer power walks and exercising alone
  38. 38. Around ¼ of health club members are baby boomers</li></li></ul><li>
  39. 39. SOLEMATE SURVEY<br />
  40. 40. Percentage<br />SOLEMATE SURVEY<br />
  41. 41. Percentage<br />SOLEMATE SURVEY<br />
  42. 42. SOLEMATE SURVEY<br />Majority of respondents exercise for only 30 minutes to 1 hour which implies less strict exercise regimes<br />Much more prefer leisurely exercise than gym or class-based ones thus supporting the above<br />Survey shows that doctors as well as peers can influence exercise behavior<br />
  43. 43. MARKETING MIX<br />
  44. 44. PRODUCT<br />
  45. 45. PRICE<br />$139<br />$29<br />$75<br />
  46. 46. PROMOTIONS<br />Brochures with product information<br />Small seminars and product demos in target institutions<br />
  47. 47. Online promotions via social networking sites<br />Advertorials in health and lifestyle blogs<br />
  48. 48. PLACE<br />
  49. 49. FINANCE<br />and forecasts<br />
  50. 50. EXPENSES<br />
  51. 51.
  52. 52.
  53. 53.
  54. 54.
  55. 55. SALES FORECAST<br />
  56. 56.
  57. 57. YEAR-END SUMMARY<br />
  58. 58.
  59. 59.
  60. 60. CONCLUSIONS<br />
  61. 61. BIBLIOGRAPHY<br /> <br />Bruce, JW (2010): “Nike + iPod Sensor Dissection.” <br /><br />Buban, Charles (2008): “Action urged as 500 Pinoys diagnosed with diabetes daily”. <br /><br /> <br />DePaul University (2000): “Strategic Analysis of Nike”.<br /><br />Effects of Diabetes Organization (2011): “Effects of Diabetes”. Effects of Diabetes.<br /><br /> <br /> (2011): “Footminders® Orthotics: lasting pain relief and walking comfort.”<br /><br /> <br />Frankel, Christopher & Kravitz, Len (2011): “Periodization: Latest Studies and Application”. <br /><br />Gieras, Angela; King, Jeremyl McNeill, Tara; Parrish, Tom (2003): Athletic Footwear Industry <br />Analysis. <br /><br /> <br /> “Casio F91W-1 Digital Casual Classic Watch”<br /><br />Gray, Jerry (2011): Industry Analysis: Shoe.<br /><br /> <br />Green Buzz (2010): “Marketing Psychographics – Talkin Bout My<br />Generation”. Green Buzz Agency.<br />’-‘bout-my-generation<br /> <br />Haugenberg, Glenn (2003): “Effects of Rheumatoid Arthritis on Bone”. US National Library of <br />Medicine National Institutes of Health.<br /> <br />How Stuff Works (2008): "Nike + iPod Exercise"  06 October<br />2008.<br /> <br />Jpsimbulan (2008): “Incidence of Type 1 and Type 2 Diabetes in the Philippines and <br />Worldwide”. <br /><br />Kolecki, Catherine (2009). “Running Shoe”.<br /><br /> <br />Local Direct (2011). Local Direct.<br /> <br />Lussier, Robert (2011):“Five competitive forces in sport business environments”.<br />Human Kinetics.<br /> <br />Madison Street Company (2010): “Treating Baby Boomers & Embracing Advanced Technology <br />Manokan Express (2008): “Nike+ Sensor Dissected”.<br /><br /> <br />Manzella, Debra (2011): “Health Benefits of Walking Include Diabetes Prevention” Diabetes”. <br /><br /> <br />Mayo Clinic Staff (2011): “High Blood Pressure (Hypertension). Mayo Clinic.<br /><br /> <br />Missisippi State University (2011): “NIKE+ IPOD SENSOR DISSECTION.”<br /><br />My Prime Time, Inc. “Health Statistics for Baby Boomers”. My Prime Time.<br /><br /> <br />Nordqvist, Christian (2010): “What is Repetitive Strain Injury? What Causes Repetitive Strain <br />Injury?” Medical News Today.<br /> <br />Nursing Crib (2011): “Hospitals”. Nursing<br />content/uploads/2007/09/Hospitals/7.pdf?9d7bd4<br /> <br />NY Times (2011):“Baby Boomers Stay Active, and So Do Their Doctors”. New York<br />Times.<br />Pennington, Bill (2006): “Baby Boomers Stay Active, and So Do Their Doctors.” <br /><br /> <br />Alibaba (2011): “Eco Friendly White Silicon Rubber Watch”.<br /><br />Adidas (2011): “Adidas 1”. Alliant.<br /><br />Adidas (2011): “Micoach”.<br /><br /> <br />Ali Express. “100pairs per lot 100% Brand New Free Shipping Seen On TV Anti-<br />Arthritis Memory Foam Shoe Pad Insole Size:36-48”. Ali Express.<br /> <br />Aragones, Sol (2011): “11.5-M Filipinos have hypertension”. ABS-CBN<br /><br /> <br />Besmonte, Kristine (2010): “Our age or just Arthritis?”<br /><br /> <br />Bostrom, Johan (2005): "Aging baby boomers will drive health-care innovation". <br /><br /> <br />Burkhead, Gary (1968):  Investment Opportunities in the Shoe Industry. <br /><br /> <br />Brassaw, Richard (2008): “Patients With Arthritis and Diabetes Caught in a Conundrum”. <br />Disability Happens.<br /> <br />Brookes, Linda (2005): “Here Come the Baby Boomers And Their Hypertension -- But Does <br />Hypertension Really Exist?”<br />
  62. 62. IMAGE RESOURCES<br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />