2. When Everything is
Media: The Future
of Communication
and Technology
Research
http://www.iftf.org/future-now/article-
detail/when-everything-is-media-the-future-of-
communication-and-technology/
3. Looking out to 2025, we can see a
transformation in communications that will
be equally profound: receiving messages
from our bodies, and reinventing how we
communicate, collaborate, persuade, and
build relationships in a hyper connected
and distributed world.
Quote
5. Quora Research
• Fitness tracker to become healthier
• Permanently augment your body with technology
• Wearable with medical history
• Human evolution changed by technology
• Examining body through 3D technology
6. My Quora Questions
• How can we use the data that wearable
technology (such as fitness trackers) generates,
to benefit our daily lives?
• Can you think of a new way to communicate
with your body?
7. Answers
Generally the heart beat monitor is available in the fitness trackers . If you
are taking any medicine for restricting the working of heart to safe guard the heart
you can set an alarm for the highest heart beat and reduce the phase of working out to
save your life. Other usual benefits like calorie burn up for each of
the specific exercise like walking ,running, claiming up slope can be studied .
8. Answers
Currently, most smartwatches collect and report basic data. It doesn’t do a whole lot
of analysis to provide much personalized suggestions… but this is changing. One
smartwatch I’m getting is the Mio Global’s Slice which actually tracks your heart rate
over time and then provides personalized suggestions
for how much activity you need to maintain a certain baseline of health.
12. A wearable device that
gives insight into
physical health through
a combination of
advanced technologies.
Draft
13. Audience
The Fit Girl
• 23 – 30 years old, female
• Hardworking business woman
• Looking for new ways to stay healthy
• Prefers to order online
Person With a Medical Condition
• Of all ages and genders
• Orders online due limited mobility
• Needs device in case of emergency
• Hopes to increase life quality
14. About
• Real-time information about your body
• Stickable chip can put behind the ear
• Connects with mobile application
• Information about your body temperature, blood
pressure, brain activity, heartbeat, bone structure
and can provide a 3D body scan
• Emergency function
15. Offline Online
• Events
Healthcare
Conferences
• Medical Specialist
Doctor can advice
to use product
• Word of Mouth
Users tell people
in surrounding
• Social Media
New innovations
get shared
• Fora and Blogs
Fitness or medical
fora and blogs
• Medical Websites
Websites that give
medical advice
Product
Encountering
17. Proposed Product: Customer Journey Map
A device that gives realtime information about the body. A stickable chip can be put behind the ear and connects with an
application that can be downloaded on every smartphone, tablet and/or desktop. The application gives information about
body temperature, bloodpressure, brainactivity, heartbeat, bone structure and can provide a 3D body scan. In settings, the
emergency function can be turned on. This function notifies a doctor in case of an emergency.
SHAREUSE REFLECTPURCHASE
+ DELIVERY
EXPERIENCE
CONSIDER
LEARN
EXPLOREDISCOVER IN STORE
Audience The Fit Girl
• 23 – 30 years, female
• Hardworking business women with busy schedules
• Always looking for new ways to stay healthy
• Prefers to order online
Person with Medical Condition
• Of all ages and genders
• Orders online due limited mobility
• Needs device in case of emergency
• Hopes to increase life quality
Influencers • Ease of use (device and application)
• Product quality (device and application)
• Social acceptance of community, familly and friends
• Emotions and need to stay healthy
• Security of personal health data
Recognition Consideration + Purchase Post-Purchase
Events
Healthcare
Conferences.
Medical Specialist
Docter can advice
to use product.
Word of Mouth
Hear about product
from people who
already using it.
Social Media
New innovations
get shared.
Fora and Blogs
Fitness or medical
fora and blogs.
Medical Websites
Websites that give
medical advice.
Talk to People
Customers ask for
advice from family
and friends. They may
encouter current users.
Ask a Specialist
Customers may go to
a medical specialists to
ask them for advice.
Search
Customers may look for
information, advice and
opinions about the device
on the internet.
Read Reviews
Customers may look
for reviews online to
learn about previous
customers experiences. Watch Instructions
Available on the Website
Test Device and Application in Store
Physical
Questions + Apprehensions
• How can this device improve my health?
• Am I comfortable wearing this device?
• Can other people see I am wearing the device?
• Is my data secure?
Online Payment
Debit or creditcard.
Confirmation
Receive email.
Delivery
Product, code to download
applications and instructions.
In Store Payment
Cash, debit or creditcard.
Place Device on Body
Customers follows
instructions as given in
manual. Stickable piece
will be placed behind ear
for best results.
Download the App
Customers can download the
app in the app store (iOS)
and play store (Android). The
app connect with the device
through a personal code.
Greater Body
Awareness
Expand Perspective
on Health
Reflect on Data
Look into data provide by the
application in order to make
better health choices.
Social Media
Share opinion
about product.
Review
Leave review at online
store website or review
websites.
Feedback
Provide feedback through app to
the company to improve product.
Events
Go to health care events
to share experiences.
Share Results
Share medical data with
people you trust.
Tell Someone
Tell community, friends
and family about product.
Virtual
