Mel Carson - Social Media White Paper - learn-earn-social-media

1,695 views
1,639 views

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,695
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Mel Carson - Social Media White Paper - learn-earn-social-media

  1. 1. <ul><li>Learning & Earning </li></ul><ul><li>through social media with the </li></ul><ul><li>Microsoft Advertising Community </li></ul><ul><li>@MSAdvertising & @MelCarson </li></ul>
  2. 2. Learn & Earn Bing – “social media white paper”
  3. 6. Opportunities?
  4. 7. Launched Blog & Forums in 2006 <ul><li>Official Voice </li></ul><ul><li>Calling Card </li></ul><ul><li>Ask For Feedback </li></ul><ul><li>Feature Requests </li></ul><ul><li>Signing Up Beta Testers </li></ul><ul><li>Help Advertisers Help Themselves </li></ul>
  5. 8. Our Blog Evolution
  6. 9. 3rd Parties
  7. 10. Social Media Places 10K 5K
  8. 12. Search 7/9
  9. 13. Capture Buzz & Sentiment
  10. 14. Feedback
  11. 15. 7 Value Indicators <ul><li>Measure growth & translate as “ reach ” </li></ul><ul><li>Think how you’re lowering costs </li></ul><ul><li>Information & empowerment leads to increased spend </li></ul><ul><li>Internal education leads to external evangelism </li></ul><ul><li>“ Earned Media ” – Windows 7 Launch = 221M Impressions </li></ul><ul><li>Think “Social Media Marketing ” – Be Disciplined </li></ul><ul><li>What’s the R eturn O n I n-action? </li></ul>
  12. 16. http://Community.MicrosoftAdvertising.com http://www.Facebook.com/MicrosoftAdvertising http://.Twitter.com/adCenter http://.Twitter.com/MSAdvertising

×