Mel Carson - Social Media White Paper - learn-earn-social-media

Learning & Earning
through social media with the
Microsoft Advertising Community
@MSAdvertising & @MelCarson

Learn & Earn Bing – “social media white paper”

Opportunities?

Launched Blog & Forums in 2006
Official Voice
Calling Card
Ask For Feedback
Feature Requests
Signing Up Beta Testers
Help Advertisers Help Themselves

Our Blog Evolution

3rd Parties

Social Media Places 10K 5K

Search 7/9

Capture Buzz & Sentiment

Feedback

7 Value Indicators
Measure growth & translate as “ reach ”
Think how you’re lowering costs
Information & empowerment leads to increased spend
Internal education leads to external evangelism
“ Earned Media ” – Windows 7 Launch = 221M Impressions
Think “Social Media Marketing ” – Be Disciplined
What’s the R eturn O n I n-action?

http://Community.MicrosoftAdvertising.com http://www.Facebook.com/MicrosoftAdvertising http://.Twitter.com/adCenter http://.Twitter.com/MSAdvertising

Mel Carson - Social Media White Paper - learn-earn-social-media

by Kerry Bridge on May 25, 2010

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Mel Carson - Social Media White Paper - learn-earn-social-media — Presentation Transcript

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