Mel Carson - Social Media White Paper - learn-earn-social-media
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Mel Carson - Social Media White Paper - learn-earn-social-media Presentation Transcript

  • 1.
    • Learning & Earning
    • through social media with the
    • Microsoft Advertising Community
    • @MSAdvertising & @MelCarson
  • 2. Learn & Earn Bing – “social media white paper”
  • 3.  
  • 4.  
  • 5.  
  • 6. Opportunities?
  • 7. Launched Blog & Forums in 2006
    • Official Voice
    • Calling Card
    • Ask For Feedback
    • Feature Requests
    • Signing Up Beta Testers
    • Help Advertisers Help Themselves
  • 8. Our Blog Evolution
  • 9. 3rd Parties
  • 10. Social Media Places 10K 5K
  • 11.  
  • 12. Search 7/9
  • 13. Capture Buzz & Sentiment
  • 14. Feedback
  • 15. 7 Value Indicators
    • Measure growth & translate as “ reach ”
    • Think how you’re lowering costs
    • Information & empowerment leads to increased spend
    • Internal education leads to external evangelism
    • “ Earned Media ” – Windows 7 Launch = 221M Impressions
    • Think “Social Media Marketing ” – Be Disciplined
    • What’s the R eturn O n I n-action?
  • 16. http://Community.MicrosoftAdvertising.com http://www.Facebook.com/MicrosoftAdvertising http://.Twitter.com/adCenter http://.Twitter.com/MSAdvertising