2. Kabra PR’s logo will become synonymous with expert assistance in achieving fan
awareness through publicity, within its niche appeal. The abbreviation PR will
indicate that Kabra PR is a public relations firm, and only strictly that, one
Kabra PR
The Magician
Katie-Lee
Ka + Bra
Brandon
Abra Cadabra
Kabra PR is evocative of the company archetype of East and invoke magical transformation. The spirit of
the magician. This is a fitting archetype on which to “magical transformation” will be alluring to Kabra
characterize the company. The magician makes PR’s target market. Kabra is also a word combining
things happen and is a visionary able to negotiate the syllables of my fiancé’s and my first names. The
win-win situations. The fanciful term, Kabra, is creativity behind the word deepens my personal
loosely related to the cliché magician’s phrase, “abra connection to the brand and ownership of the overall
cadabra,” said to originally come from the Middle brand image perceived by the public.
3. Brand Strength
The onl y concern is the potential for Kabra PR will be protectable as a servicemark
mispronunciation, but since the word is similar to according to USPTO.gov. A search using TESS yielded
“abra cadabra” it is reasonable to assume that most no results with the exact same name in the correct
people will pronounce Kabra PR similar to the spelling or any other misspellings. The domain
pronunciation of the popular phrase. name, kabrapr.com was available when last
searched, so it was acquired in order to prepare for
The name is strong as it possibly can be because it is the launch of the company.
a made up word. It is something that has yet to be
applied to a brand, so it is unhindered by Kabra PR is a highly distinctive name and falls into
applications to other industries. the legal category of being fanciful. The originality of
the company name offers optimum protection, and
could potentially afford the right of preventing all
other uses of the creative name.
Kabra PR
4. About The Logo The logo uses the color
lime green to convey
career that is about to unfurl, currently it is tightly
wound waiting for the word to circulate and give the
growth. As a publicity firm, the goal is to grow the artist a chance to extend their career. The logo itself
fan’s awareness of our clients. The shape is unique is a symbolic mark combined with a wordmark.
with an unorthodox font. It symbolizes an artist’s
This logo is effective because its stylizing is unique My brand is reflected in the logo through its
and eventually once the abstract becomes simplicity. Kabra PR focuses solely on PR, one
recognizable, it will be able to stand on its own service, one color in the logo, lime green. The lime
without the wordmark. green is nonconformist, but still evocative of growth
and progress. My company will help grow indie
Almost all logos in the PR industry combine artists careers through expert knowledge of publicity.
wordmarks with symbols or pictorial marks.
5. The mar oon but also a stylized spelling. The companies name
Competitor’s Logos c o l o r
communicates
itself implies that it is a modern business in the
entertainment field.
passion, power, and elite status. The logo is a
combination wordmark and symbol. The symbol hints I really like how the wordmark is combined with the
the company’s focus on urban music. A much symbol in this logo. It is easily recognizable and the
different message would have been conveyed if there stripped down design leaves room for
had been a guitar or violin there. The font is no embellishments on other versions of the logo. The
nonsense, logo translates well on various mediums, as well.
The style concentrates on conveying the archetype of easily legible as a sans serif font with narrow
the magician. Overall the design is meant to appear kerning.
as if it is capable of igniting change. The shape is
whimsical with some sharper angles making seem
more unorthodox. The lime green communicates that
the brand is a maverick, with enough prowess in PR
grow the artist’s career. Additionally, the shape
adheres to the windshield ratio. The design is more
horizontal in order to be more eye-catching. The
typeface is stylized to match the symbol, but is still
6. Vision Each client will be treated as an
individual and independent artist. Their Company Culture daily operational
habits. Even though
needs will be at the core of the publicity campaign the company will be situated as a professional PR
that we design with them in mind. As mavericks of service catering to the local indie music scene,
publicity, our goal is to design campaigns that are diligence and creativity will be the drive behind
creative and optimally strategized to gain press, accomplishing projects. Flexibility will be the
which will reach their fanbase. hallmark of our negotiations with clients, not to
mention how or when work is completed (as long as
The idea is to make the company culture reflect the it is completed within the deadline). Kabra PR
brand so that they compliment and reinforce each understands that there is more than one route to the
other’s integrity. The culture will be reflected through desired destination.
The Mantra The mantra will be
Customized
communicated verbally and
in internally circulated print materials. It is directed
at both customers and employees. The focus is
customer satisfaction, the direction is based on
expertise, the policy indicates a general standard of
PR Prowess excellence. It is concise, unique, and memorable
thanks to the alliteration. It hints at the theory
behind the brand.
7. Tagline The phrase has forward momentum
and the allure of mystery regarding the
abilities of the service. Clients desire positive
transformation, and the phrase implies an expert
capable of helping them achieve their goals, it
speaks to potential clients. The tagline reinforces the
brand message, it conveys the fact that Kabra PR
makes things happen and is aware of customer’s
desires.
Competitor’s My main competitor has a
broad range of offerings.
Tagline All though we both
emphasize creativity in
our vision statements, Kabra PR is differentiated by
its claim to prowess in publicity. Maroon PR has a
broad range of offerings. All though we both
emphasize creativity in our vision statements, Kabra
PR is differentiated by its claim to prowess in
publicity.
