As marketers, we are continuously challenged with finding innovative ways to engage our customers and prospects and spark them into action. At Taylor, we can help you bring new life and power to your marketing message. We offer products, services and ideas to encourage your customers to interact with highly personalized and relevant communications from you. Through a variety of multichannels – such as print, the Internet, mobile and social media – our marketing specialists can help you increase response rates, up-sell existing clients and turn prospects into new customers. In these pages, we highlight some of these new strategies and technologies such as personalized printing, QR codes and other 2D barcodes, lenticular animation, augmented reality, PURLs and mobile apps. All of these tools can be customized and integrated to help you create an extended, deeper engagement with your customers and prospects.

1. D M A S p e c i a l E d i t i o n
Information, expertise and technology from Taylor Corporation
Did you know Taylor is one of the 10 largest
personalized marketing solutions providers in
North America? We manage the integration
of print, eMarketing, targeted data and
distribution for personalized communications
that get results.
Try our newest technology at
www.TaylorDMA.com
Scan this marker to see the
animated lenticular poster
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2.  Scan Ron’s photo to see Table of Contents What allows marketers to find consumers wherever they are and, in turn, to be
him in video
available wherever consumers look? Mobile marketing, and by extension, QR codes.
3 Personalized Calendars
Make your customers and
prospects feel great everyday
of the year
QR = Quick Response
QR codes are those little black and
• Are you looking for ways to quickly
point people to the Web when they
your target audience to find you, to
learn more about your products and
Ron Drenning white squares you see tucked into are most likely to be interested in services and to respond to your offers
rdrenning@whateverittakes.com the corner of magazine ads, signs, learning more about your offering? on mobile devices, the better prepared
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buildings, business cards and product you will be for the future.
Even if you answered yes to all of the
Bring Your Print to Life packaging. These powerful little two- above questions, you also need to
Add some action to your marketing! See lenticular 3D business card dimensional barcodes were developed take a look at your audience.
Thank you for stopping by the Taylor booth at DMA 2012.
in action in Japan in 1994 to track auto parts in Effective uses
For starters, people need to actually
As marketers, we are continuously challenged with finding
innovative ways to engage our customers and prospects and
factories. However, with the spread of
smartphones and scanner applications, know what a QR code is in order to of a QR code
spark them into action. QR codes are popping up everywhere. use it, so think about your audience
 hare quick and simple
S
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and their level of tech awareness. In
At Taylor, we can help you bring new life and power to your Although QR codes are commonly information or instructions
Augmented Reality addition, people need smartphones
marketing message. We offer products, services and ideas to used in marketing and advertising with a user. The code can link
See 3D animated action come with the scanning software that can
encourage your customers to interact with highly personalized and from a 2D piece of paper campaigns, they are beginning to to a YouTube video, Facebook
read a QR code.
relevant communications from you. Through a variety of multi- appear in advocacy campaigns as page or your website.
channels – such as print, the Internet, mobile and social media well. A QR code was included in As with traditional direct marketing,
 ffer a special or bonus deal
O
– our marketing specialists can help you increase response rates, a large billboard in Times Square your marketing will be most successful
in your print with a QR code.
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up-sell existing clients and turn prospects into new customers. promoting Internet Week 2010. A when the consumer’s experience
Quick Response political candidate running for office aligns with expectations. A QR code  ncourage customers and
E
In these pages, we highlight some of these new strategies and prospects to sign up for your
QR codes create an immediate in Washington, D.C., incorporated QR ought to lead to a very specific
technologies such as personalized printing, QR codes and other mailing list. Engage customers
customer connection codes into his campaign signs. And mobile site that answers immediate
2D barcodes, lenticular animation, augmented reality, PURLs and with an appealing print piece
then there’s Starbucks: If you purchase questions, shows a brief video or
mobile apps. All of these tools can be customized and integrated and use a QR code to link
a coffee mug that supports (RED)™, creates some fun for the user.
to help you create an extended, deeper engagement with your them to an easy online sign-
customers and prospects. you can scan the QR code on the mug Six thousand students … up for a newsletter or other
8
to hear a heartwarming story about each with a story
Sincerely, communications.
Mobile Apps a man who benefited from the life-
Taylor takes pride in serving its
Bring gamification to your saving HIV drugs that (RED) provides  ake it easy to order products
M
marketing message
customers with superior technology
and Starbucks funds. or buy tickets to an event
and decades of industry know-how to
— just make sure you are
QR codes are everywhere because ensure that they will always experience
connecting the user to an
they are a simple way for marketers printing without the pressure. Recently app/site where purchasing
to link print and Web channels and one of Taylor’s companies produced through a smartphone is easy.
About the Publisher
to engage customers. But are they Bradley University’s 2010 Viewbook,
Search for YOUnique at Google Play Store The foundation of Taylor began when Glen Taylor purchased his first
printing company in 1975 and assembled a passionate leadership team something you should be integrating which included 6,000 students — each
and ITunes (available soon) to dramatically expand Taylor’s capabilities and operations. In the with a story. And each had a QR code
into your marketing campaign?
years since, now over 80 companies, Taylor has become the premier
to take the reader to a site where they
provider of powerful and intuitive products, services and expertise, Time to jump on learned more about the student.
including the interactive, printing and marketing solutions that have
helped build some of the world’s most popular brands. We also provide the bandwagon?
our customers with strategic business thinking that saves money and Ask yourself a few basic questions: Mobile is not a single medium or solely
creates value. Everything we do begins with identifying the unique a response channel — it is becoming
priorities and needs of our partners, and crafting one-of-a-kind • Do you want to turn a static
marketing campaign into an the way most of us will engage with
solutions. Taylor is one of the largest privately held companies
in the United States. interactive experience? brands. QR codes are an interesting
tool: use them in a way that is unique
www.taylorcorp.com • ould you like to tie tangible objects
W
and makes sense for your customer’s Scan this QR Code to link

1725 Roe Crest Drive in the real world to online content
North Mankato, MN 56003 behavior. The easier you make it for to www.Taylorcorp.com
anywhere and anytime?
© 2012 Taylor Strategic Resources. All Rights Reserved. i ssentials 7

3. Acquire Grow Retain
Show your appreciation every day of the year
Imagine how great your customers will feel, Michael!
Taylor’s personalized calendars are a unique and thoughtful gift that make your
customers and prospects feel appreciated and valued every day of the year. Scan this calendar to see the
entire year of personalized
These uniquely creative calendars integrate the recipient’s name into calendar images

gorgeous color images, while your picture, logo and contact information
display communicating your marketing message all year long.
■ Personalized calendars from Taylor help increase retention
and drive new sales
■ Consumers view their calendars and your message at least four
to five times each day
■ Personalization increases response up to 10 percent
Order now for the holidays!
Create a personal connection this holiday season with
beautiful personalized calendars.
Contact Al Dutcher at 507.304.6370 to learn more. i ssentials 11

4. When Internet marketing was still in its infancy, many A Quick and Easy Response
pundits predicted online marketing would eventually 2D Barcode Technology
spell the demise of print and direct mail. They were Mobile device usage is exploding; interfacing direct
wrong! Direct mail and print not only remain viable, mail with smartphones was a logical step. Taylor has
their ROI continues to rise and outpace email. the ability to use a variety of applications including
Corporate marketers wanting to reach customers 2D barcode readers. These codes can be printed on
and prospects, can’t afford to ignore direct mail and
print as they continue to examine the trends, explore
opportunities and make the most of them. Taylor
presents many ways to “bring your print to life”
allowing your customers to interact with your
marketing message. Scan this marker to see an augmented reality sample

Did That Just Happen?
AR – Augmented Reality
Scan this postcard to link to www.TaylorDMA.com Taylor can help bring direct mail and print to life with

the next generation of Tags/2D codes and images.
Augmented Reality can add 3D objects and animation
business cards, letterheads, mailers, postcards, and
to printed products when held in front of a Web
other corporate identity products. When scanned
camera or smart phone.
with a mobile device, it will launch a URL, a
Personal URL (PURL), a YouTube video or • For a demonstration, visit: www.taylorar.com
anywhere your imagination takes you! Other Exciting Capabilities
Scan this photo to see the 3-D version of a business card Ask us about the other interactive options like…

From Fist-Bump to Phone-Bump
NFC Technology • PURLs • Snap Tags • RFID
• Digital Watermarks • Decoders
Near Field Communication (NFC) is the latest
Now You see it, Now you don’t
Lenticular Animation wave. Instead of scanning a barcode for information,
the NFC-enabled chip works simply by tapping the Download the App at Google Play Store
Lenticular animation is a series of images used
card or stationery to your NFC enabled mobile device. or soon on iTunes. Open the application
together to create the illusion of movement, depth and move your phone or tablet over the
It allows the owner of the card to transfer their contact
or motion. Some of the effects available are: images and see print come to life!
details and additional rich data to a smartphone simply
3D/Flip/Morph/Zoom /Combinations. “YOUnique”
by holding the card near an NFC-enabled phone.
4 i ssentials i ssentials 5