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Expanding Visions and
Building New Strategies
for Your Business
We can do this together
Who we are




        2DA Branding & Design
     A brand building company
What we do




We transform ideas and
businesses into strong brands

             We use knowledge, energy             We ...
Markets and people change constantly.
Context                       Understanding how they behave and winning
            ...
Context




  How can you position your company     Does the staff clearly understand the strategic vision
   in such a wa...
What we believe




                            A well-built brand:

        We believe brand    It is unique among compet...
What we believe




                                     Strong brands
                                     are built by
 ...
What we believe
                  Therefore, we have
                    chosen Branding
                         and Desi...
Operation




            Where 2DA and our
             partners come in


                                              ...
Solutions




            Our solutions   BRAND STRATEGY
                            Brand Platform
                      ...
Process




             Our Steps


          Research   Strategy   Identity   Implementing   Management
Why believe in 2DA




                     It can happen!
                It is our motto and
                always our ...
Portfolio


 Logos
Portfolio


 Logos
Portfólio


               Client Olls
Sector Health and Beauty

              Positioning
                  Naming
      ...
Portfólio


               Client Olls
Sector Health and Beauty

              Positioning
                  Naming
      ...
Portfólio


               Client Olls
Sector Health and Beauty

              Positioning
                  Naming
      ...
Portfolio


              Client GCTbio
Sector Science/Technology

       Brand Repositioning
        Brand Architecture
 ...
Portfolio


              Client GCTbio
Sector Science/Technology

       Brand Repositioning
        Brand Architecture
 ...
Portfolio


              Client GCTbio
Sector Science/Technology

       Brand Repositioning
        Brand Architecture
 ...
Portfolio


      Client Em Forma
Sector Gym and sports

   Brand Repositioning
      Brand Plataform
                 Tag...
Portfolio


     Client Kyoo
     Sector Food

      Positioning
          Naming
             Logo
   Visual Identity
   ...
Portfolio


     Client Kyoo
     Sector Food

      Positioning
          Naming
             Logo
   Visual Identity
   ...
Portfolio


       Client Oro Telecom
Sector Telecommunication

             Positioning
                    Logo
        ...
Portfolio


         Client GSC
 Sector Technology

Corporate Brochure
        Stationary
    Products Icons
           Wr...
Portfolio


         Client GSC
 Sector Technology

Corporate Brochure
        Stationary
    Products Icons
           Wr...
Portfolio


     Client Salada
      Sector Food

Brand Architecture
  Product Naming
           Tagline
           Writin...
Portfolio


     Client Salada
      Sector Food

Brand Architecture
  Product Naming
           Tagline
           Writin...
Portfolio


       Client Let’s Go
Sector Entretainment

          Positioning
               Tagline
                 Log...
Portfolio


       Client Let’s Go
Sector Entretainment

          Positioning
               Tagline
                 Log...
Portfolio


       Client Let’s Go
Sector Entretainment

          Positioning
               Tagline
                 Log...
Contact us


             Tell us your company‘s story. Bring
                 out your culture, achievements,
           ...
Rua dos Timbiras, 1940 . sl 1017   31 3201 0663
           31140-061 . Lourdes
            Belo Horizonte . MG
           ...
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2DA Presentation

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2DA Presentation

  1. 1. Expanding Visions and Building New Strategies for Your Business We can do this together
  2. 2. Who we are 2DA Branding & Design A brand building company
  3. 3. What we do We transform ideas and businesses into strong brands We use knowledge, energy We help companies to To break barriers and and passion for results innovate and evolve based on achieve success branding strategies to join our clients on the journey We involve ourselves in the toward the development and We join forces with the business world by guiding, inspiring expansion of their businesses, management department to build and expanding the companies’ products or services. brands that are both unique within vision so the essence of the brand the marketplace and relevant to the is revealed in a surprising way. staff that fuels the company.
  4. 4. Markets and people change constantly. Context Understanding how they behave and winning them becomes a complex game that doesn’t depend on luck, but on knowledge, intelligence and strategy. In this unstable and challenging atmosphere, Winning is an the business managers across all sectors and sizes seek to make smart, precise decisions issue of strategy Factories Capital Patents Advertising Brands The barriers to competition have moved from the physical to the intellectual, and from within the company’s control to ouside it. (Graphic adapted from Marty Neumier - 2009)
  5. 5. Context How can you position your company Does the staff clearly understand the strategic vision in such a way as to make it unique and the business’ mission. among competitors? How can you then line up both the board of directors’ and the staff team’s vision and motivation? Is it time to expand or solidify your business. But how can you do what your clients and prospects really expect and desire?
  6. 6. What we believe A well-built brand: We believe brand It is unique among competitors and guarantees its spot in the marketplace today and in the future. building is the When it does not stand out, it becomes weak. best strategy It is about more than just how clients view a business, but about how it makes them feel. It carries meanings, for business feelings and matters to people. When it is not relevant, it is forgotten. It reflects and strengthens the company’s culture. It is what guides the staff and makes them agents in fulfilling the business’ mission and vision. When it`s not activated, the company loses purpose and focus.
  7. 7. What we believe Strong brands are built by focusing on people Brands are made by people and for people Through brands people want to and sales venues is outdated. The experience emotions that give time has come for managers to meaning to their lives. They are invest in building a brand better looking for affinity, satisfaction able to express the business‘core, and self-assurance. values and meaning. We believe the point of view that restrains the relationship patterns of companies/ customers to only commercial
  8. 8. What we believe Therefore, we have chosen Branding and Design Branding is our way of thinking and doing. Through Branding, we approach markets, businesses and people in order to build strong brands. We believe this is the way brands come alive, gain personality and become relevant to people. Branding guides the creation and management of the brand while including all the necessary touch points between the company and their clients, both internal and external; this creates a lasting bond between them. Design makes the brand visible, desirable and unique. It is the engine of emotions, awakening and stimulating desire. Design makes it possible for people to experience the essence of a company, a product and a service.
  9. 9. Operation Where 2DA and our partners come in Portfolio Management Branding and Design Management Human Resources Organizational Structuring Finances Segmentation Publicity Product Development Precification Marketing Communication Public Relations Press Office Distribution Channels
  10. 10. Solutions Our solutions BRAND STRATEGY Brand Platform Brand Positioning Brand Architecture Experience Chain BRAND IDENTITY BRAND IMPLEMENTATION Naming Internal Alignment Slogan Brand Launch Visual Identity Impact Assessment Verbal Identity Package BRAND MANAGEMENT Editorial Consultancy Promotional Signaling Ambiance POS Web
  11. 11. Process Our Steps Research Strategy Identity Implementing Management
  12. 12. Why believe in 2DA It can happen! It is our motto and always our answer For the past 8 years, we have developed projects for companies across several sectors: technology, food, tourism, beauty, services, fashion, entertainment, Our team is composed of innovative industries, and other segments, helping strategists, researchers, designers, managers to start, renew, or enhance editors and developers who understand their businesses based on brand building. business. Supported by a partner network in fields like management, marketing, advertising, architecture, and others, we work alongside you aiming for success. Ask our clients.
  13. 13. Portfolio Logos
  14. 14. Portfolio Logos
  15. 15. Portfólio Client Olls Sector Health and Beauty Positioning Naming Tagline Logo Visual Identity Writing Package Promotional
  16. 16. Portfólio Client Olls Sector Health and Beauty Positioning Naming Tagline Logo Visual Identity Writing Package Promotional
  17. 17. Portfólio Client Olls Sector Health and Beauty Positioning Naming Tagline Logo Visual Identity Writing Package Promotional
  18. 18. Portfolio Client GCTbio Sector Science/Technology Brand Repositioning Brand Architecture Logo Visual Identity Graphics Writing Website Brand Lauching Consultancy Website gctbio.com.br
  19. 19. Portfolio Client GCTbio Sector Science/Technology Brand Repositioning Brand Architecture Logo Visual Identity Graphics Writing Website Brand Lauching Consultancy Website gctbio.com.br
  20. 20. Portfolio Client GCTbio Sector Science/Technology Brand Repositioning Brand Architecture Logo Visual Identity Graphics Writing Website Brand Lauching Consultancy Website gctbio.com.br
  21. 21. Portfolio Client Em Forma Sector Gym and sports Brand Repositioning Brand Plataform Tagline Logo Visual Identity Writing Environment Brand Consulting
  22. 22. Portfolio Client Kyoo Sector Food Positioning Naming Logo Visual Identity Writing Package Promotional Environment POS Website Brand Consulting
  23. 23. Portfolio Client Kyoo Sector Food Positioning Naming Logo Visual Identity Writing Package Promotional Environment POS Website Brand Consulting
  24. 24. Portfolio Client Oro Telecom Sector Telecommunication Positioning Logo Visual Identity Writing Website Website orotelecom.com.br
  25. 25. Portfolio Client GSC Sector Technology Corporate Brochure Stationary Products Icons Writing Direct Mail Website Website gscti.com.br
  26. 26. Portfolio Client GSC Sector Technology Corporate Brochure Stationary Products Icons Writing Direct Mail Website CRM BI ERP Fábrica de Software Gestão de relacionamento Inteligência corporativa Gestão de informações, Desenvolvimento de sistemas com clientes setores e processos personalizados Outsourcing HCM (RH) Campus Solution Gestão de TI terceirizada Gestão de pessoas Gestão de universidades Website gscti.com.br
  27. 27. Portfolio Client Salada Sector Food Brand Architecture Product Naming Tagline Writing Package Promotional POS
  28. 28. Portfolio Client Salada Sector Food Brand Architecture Product Naming Tagline Writing Package Promotional POS
  29. 29. Portfolio Client Let’s Go Sector Entretainment Positioning Tagline Logo Visual Identity Mascot Writing Promotional Environment Store Front Signage systems and wayfinding Website Brand Consulting Website letsgofestas.com.br
  30. 30. Portfolio Client Let’s Go Sector Entretainment Positioning Tagline Logo Visual Identity Mascot Writing Promotional Environment Store Front Signage systems and wayfinding Website Brand Consulting Website letsgofestas.com.br
  31. 31. Portfolio Client Let’s Go Sector Entretainment Positioning Tagline Logo Visual Identity Mascot Writing Promotional Environment Store Front Signage systems and wayfinding Website Brand Consulting Website letsgofestas.com.br
  32. 32. Contact us Tell us your company‘s story. Bring out your culture, achievements, challenges and questions. Knowing your business is the starting point for us to achieve success together. Carol Gomes Designer Daniel Guimarães Director/Strategist César Augusto Researcher/ Strategist
  33. 33. Rua dos Timbiras, 1940 . sl 1017 31 3201 0663 31140-061 . Lourdes Belo Horizonte . MG www.2da.com.br 2da@2da.com.br

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