1. SAY HELLO:
Katherine V. Chan MOBILE 415.272.2963 EMAIL itskatherinechan@gmail.com
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IN A NUTSHELL.
I am a driven Account Executive looking for a role at a creatively focused, entrepreneurial agency where I can be a part of innovative creative
campaigns. So far in my career, I’ve worked at Grey NY and McCann Erickson, where I supported multimillion-dollar campaigns for Verizon FiOS,
LongHorn Steakhouse, Kohl’s and The Whitney Museum. In addition to my account responsibilities, I’ve also supported our planners to learn the
strategic side of the business and helped launch a pro bono initiative for gun control.
As a believer in strong agency culture, I have also dedicated time outside of day-to-day account responsibilities to projects like helping McCann create
its own agency beer with a local New York brewery and planning an agency happy hour at GREY.
Outside of work, I immerse myself in photography and practice yoga. I enjoy bringing my creative side to client projects and the team. I love the work, I
work really hard and I’m excited to take the next step in my career.
WORK.
Account Executive // Grey New York LongHorn Steakhouse, Whitney Museum MAR 2013 – PRESENT
On LongHorn, as part of a lean and mean 3-person account team, I manage our $5 million+ production budget, competitive/category tracking, and all
processes relating to traffic, talent and legal. In addition to these owned responsibilities, I collaborate with my senior account leaders on the development
and production of all broadcast communications (TV/radio). Coordinating simultaneous project workstreams, I work very closely with our creative and
production teams to ensure that we’re delivering the best work for our clients’ needs. My clients and I are in constant communication; they look to me as
key support on a daily basis and I have built a strong, trusting relationship with each of them.
In March, I began also supporting the newly acquired Whitney Museum account. Reporting directly to a VP/Account Director, I manage the production of
print, out-of-home and digital executions. The work is fully integrated, and I collaborate with a large, diverse team that covers multiple disciplines, including
Media, Activation, Social/Digital Strategy, and Design.
Outside of my client duties, I helped develop a pro bono gun control initiative, Unload Your 401k, which launched this April. Working closely with two
nonprofit activist groups, we created a website and long-form videos to raise awareness and encourage divestment of mutual funds in three of the biggest
American gun companies.
In my role at Grey, I’ve been a part of a great creative force, reached well above my title and worked directly with senior account, creative and strategy
leaders across the agency – all things that I feel have prepared me well for the next big step in my career.
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Assistant Account Executive // McCann Erickson Kohl’s, Verizon FiOS JAN 2012 – MAR 2013
I started as an AAE on the Kohl’s account team, where I owned competitive analysis, trafficking and billing, while supporting the execution of promotional
TV and radio campaigns. In addition, to feed my interest in marketing strategy, I supported our Group Strategy Director in developing comprehensive
analyses of the fashion retail category and kept clients abreast of competitor strategies.
Then, I transitioned to the Verizon FiOS team, gaining a more production-oriented account role, where I worked on two multi-million dollar national
TV/DRTV and radio launches: the “Got It, Get It” campaign and the Iron Man 3 partnership. I was also responsible for the executional logistics of
Verizon’s sponsorships with external media partners, like The YES Network. Lastly, because I am a huge proponent of agency culture, I dedicated my
spare time to helping McCann launch its first agency brand of beers.
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Assistant Account Executive (freelance) // Momentum American Express OPEN SEP 2011 – DEC 2011
In my first post-college role, as a freelance AAE, I learned the ropes of the business by supporting the team in the execution of experiential activations for
American Express OPEN. There, I aided planning and execution of teaser event for American Express corporate in support of the overarching Small
Business Saturday campaign. I collaborated with clients and third party vendors in logistics of the event, managing the needs of the small businesses
invited to participate. I also owned the writing of weekly industry updates to educate greater internal agency teams on trends in small business.
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Advertising Internships and Workshops
Dotbox, Social Media Intern MetroPCS, Theodora & Callum, Folli Follie, BFFtv OCT 2010 – MAY 2011
JWT, Account Management Intern Royal Caribbean JUN 2010 – AUG 2010
The Martin Agency, Advertising Workshop N/A DEC 2011
Digitas, Student Workshop N/A OCT 2009
SCHOOL.
New York University // B.A. Individualized Study
Area of Concentration: Advertising and the Evolution of Persuasion
Other activities: NYU Study Abroad Program in Florence, Italy // PR Coordinator, ACE Fashion Gala
PLAY.
yoga fiend and aspiring instructor • burgeoning photographer • Havanese puppy owner • paperback fiction dork • The Walking Dead super fan