1. Felicia Severson
1254 W. Addison St, #4 C: 815.988.1896
Chicago,IL 60657 fseverson12@gmail.com
Objective: To obtain a position in Advertising/PRwhere I can utilize and strengthen my experience and passion
for media, marketing, communications work.
Education: B.A. Degree in Communication - Advertising, Public Relations
University of Wisconsin- Whitewater, Whitewater, WI
2011-2016
RelevantCourse Work:
Fiat Presentation: Advertising & PR Account Management, 2016
 Presented ‘mock’ pitch to professor and classutilizingreal lifescenarios
 Answered to the ‘clients’commentary and provided on the spot solutions to professor
G.O.S.T.: PR Planning,2016
 Provided 91.7, The Edge, radio station with G.O.S.T. campaign that included:messages, media
strategies,press releases,email blasts and biographies
 G.O.S.T. stands for goals,objectives,strategies,and tactics –PR plan thataimed to gain listeners
and advertise the radio stations 50th Anniversary Event
 Presented work to client,91.7 The Edge
Taco Bell Crisis Communication Plan: PR Strategies, 2015
 Identified all possiblerisk factors involved with crisis
 Provided contact information for media outlets involved
 Completed tactics involved with crisis
BYOB Campaign, “Be Your Own Bartender”: Advertising, Copywriting & Layout, 2015
Created a storyboard,30 second commercial,digital signage,and pop up color poster
Employment:
Special Olympics Site Coordinator, Whitewater, WI 2013 - 2015
 Reserved location and hosted camp as a Class AVolunteer
 Processed important paperwork includingathletemedicals,competition
registration forms,coach information forms, etc.
Customer Service Coordinator, Carriage Court LLC, Rockford, IL 2009 -2012
 Customer Service
 Coordinated appointments and met with prospective clients to show available
apartments/townhomes
*References Available Upon Request.