ADVERTISING
DEFINITION Advertising is a paid form of non-personal presentation of goods or services by an identified sponsor to reach ...
BENIFITS OF ADVERTISING <ul><li>Advertisements create awareness, interest and desire for products& services in customers t...
ADVERTISING PROGRAM STEPS <ul><li>Identifying the target audience </li></ul><ul><li>Specify the advertisement objectives <...
APPROACHES TO CREATING ADVERTISING MESSAGE <ul><li>Comparative advertising </li></ul><ul><li>Inoculative  advertising </li...
TOP ADD AGENCIES IN INDIA <ul><li>OGILVY&MATHER International advertising agency  (Adds:Hutch,Cadbury,Asianpaints,Fevicol)...
BRAND AMBASSODERS
 
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34

  1. 1. ADVERTISING
  2. 2. DEFINITION Advertising is a paid form of non-personal presentation of goods or services by an identified sponsor to reach out to maximum no of audiences. Advertising creates awareness of a company product.
  3. 3. BENIFITS OF ADVERTISING <ul><li>Advertisements create awareness, interest and desire for products& services in customers to buy them </li></ul><ul><li>Adds can reach a vast number of audiences simultaneously </li></ul><ul><li>The message can be repeated several times </li></ul><ul><li>It helps in boosting the sales of the company </li></ul><ul><li>Advertisements also help in building a strong image of a product or brand, apart from increasing its sales </li></ul>
  4. 4. ADVERTISING PROGRAM STEPS <ul><li>Identifying the target audience </li></ul><ul><li>Specify the advertisement objectives </li></ul><ul><li>Set the advertising budget </li></ul><ul><li>Develop the advertisement message </li></ul><ul><li>Select the media </li></ul><ul><li>Schedule the advertising campaign </li></ul><ul><li>Measure advertising effectiveness </li></ul>
  5. 5. APPROACHES TO CREATING ADVERTISING MESSAGE <ul><li>Comparative advertising </li></ul><ul><li>Inoculative advertising </li></ul><ul><li>Refutation advertising </li></ul><ul><li>Creating emotions </li></ul>
  6. 6. TOP ADD AGENCIES IN INDIA <ul><li>OGILVY&MATHER International advertising agency (Adds:Hutch,Cadbury,Asianpaints,Fevicol) </li></ul><ul><li>J WALTER THOMPSON Advertisements(Adds: Nestle,Cadbury, Bayer,Ford,Nokia,Unilever) </li></ul><ul><li>MUDRA COMMUNICATIONS (Adds:Neutrogena,Philips,Reliance net connect,Bigbazar) </li></ul>
  7. 7. BRAND AMBASSODERS

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