09 d31e0018


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09 d31e0018

  1. 1. Retail Management? Introduction, scope and trends in Retailing PRESENTED BY R NO 09D31E0018 Abdul gouse md MBA 2 nd YEAR IIET
  2. 2. Refreshor!!!!
  3. 3. Distribution Network
  4. 4. Issues in Retailing
  5. 5. A Typical Channel of Distribution Manufacturer Wholesaler Final Consumer Retailer
  6. 6. The Retailer’s Role in the Sorting Process (link to Mkt. Mix)
  7. 7. Special Characteristics Affecting Retailers Retailer’s Strategy Small Average Sale Impulse Purchase Popularity of Stores
  8. 8. Customer Service
  9. 9. Relationship Retailing
  10. 10. Key Drivers <ul><li>Consumer Pull </li></ul><ul><li>Rising incomes </li></ul><ul><li>Explosion of media </li></ul><ul><li>Change in consumer behavior </li></ul><ul><li>Consumerism cycle </li></ul><ul><li>The Rural market: Waking up </li></ul><ul><li>Supply chain establishment </li></ul><ul><li>Entry of Corporate sector </li></ul><ul><li>Expansion of family owned businesses </li></ul><ul><li>New Entrepreneurs </li></ul><ul><li>Reducing Brand dominance </li></ul><ul><li>Foreign retailers seeking entry </li></ul><ul><li>Technological impact </li></ul>