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08

  1. 1. MARKETING DISTRIBUTION CHANNELS HARIKRISHNA CH R NO 09D31E0008
  2. 2. TYPES OF MARKETING CHANNELS <ul><li>Marketing channel: system of marketing institutions that promotes the physical flow of goods and services, along with ownership title, from producers to consumer or business user; also called a distribution channel </li></ul>
  3. 3. TYPEs OF MARKETING CHANNELs <ul><li>Logistics: process of coordinating the flow of </li></ul><ul><li>information, goods, and services among members of the </li></ul><ul><li>distribution channel </li></ul><ul><li>Marketing intermediary: wholesaler or retailer that operates between producers and consumers or business users; also called a middleman </li></ul>
  4. 4. Figure 13.2: Alternative Marketing Channels TYPES OF MARKETING CHANNELS

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