Building a case for mobility within the enterprise. From understanding the business scenarios to leveraging the proper technical tools. From Philly Tech Week Enterprise Mobility Workshop.

1. Getting from “We have to be mobile” to “We are mobile”
Dan Lewis
Principal Consultant – Mobility
Judge Consulting Group

2. Getting from “We have to be mobile” to “We are mobile”

3. Are you already mobile? Most organizations have been
mobile for over a decade in some way or another.
What is changing is how we think about mobility.

4. Faster and Increased
Cheaper and Increases in
More Expectations Millennials
More Remote and
Reliable for On Entering the
Powerful Home Office
Data Demand Workforce
Devices Scenarios
Networks Access

5. Mobility is beginning from both a top-down and bottom-up
approach. Understand your business needs and avoid getting
squeezed out of the process!

6. Mobile Mobile
Connectivity Productivity
Fieldforce Desktop
Automation Replacement
Source: James Robertson – Step Two

7. Calendar
Email
Messaging
Staff Directory

8. Collaboration
CRM
Intranet / Portal
Enterprise Search
Project Management
Unified Communications

9. Construction
Energy
Logistics
Manufacturing
Retail

10. Business Intelligence
Content Management
Design and Publishing
eLearning
File Shares
Presence

11. Go into the Understand What 5 things do
field, stop the Mobile user users need away
meetings! behavior from their desks?
Find a
Tasks NOT pages
Champion!

12.  Rate your organization in each of the 4 enterprise mobility areas:
 Enterprise Connectivity
 Enterprise Productivity
 Fieldforce Automation (if this applies)
 Desktop Replacement
 Name 5 things that you need when away from your desk on your mobile device
(other than e-mail and calendar). Don’t think of them as applications, rather think
of the task.
Example: To be able to document talking to a client in our CRM on my smartphone.
 Who can be a champion for mobility in your organization? Lot’s of people are
talking “mobile”, but only a handful are making an impact.

13. Understanding all of the technology factors surrounding enterprise
mobility allows creation of a sound and executable strategy.

14. Where does your organization stand?
Platforms Form Factors Management Approaches Technologies
• Android • Integrated • Application • Native • HTML5
• BlackBerry Device • Device • Web • Java
• iOS • Smartphone • Hybrid • C#
• Windows • Tablet • Objective C

15. • BlackBerry is continuing to lose its position as the enterprise kingpin
• iOS has taken a solid hold, but is deeply tied to an ecosystem that
enterprises do not have in place (Mac)
• Android has a major market share position, but is plagued by security
gaffes and platform forking
• Windows Phone is the new darling of the providers (and Nokia), but
providers do not control consumer taste

17. Global Smartphone Market Share by Manufacturer
2010 vs. 2011
47% Apple or Samsung
30% 28%
57% Market Share Loss 27%
24% 24%
25% 23%
20%
16% Slow, painful death continues
14%
15% 12%
9% 9%
10% 8%
7%
5%
0%
Apple Samsung Nokia RIM HTC Others
156% Market Share Growth
Q4 2010 Market Share Q4 2011 Market Share
Source: IDC – February 6, 2012 – Worldwide Quarterly
Mobile Phone Tracker

18.  Rampant Android forking (a la Kindle Fire) that creates
significant platform dilution by 2015
 RIM gets swallowed up by someone by end of 2012
(Amazon, Cisco, …)
 Windows Phone gets traction with a device or two going into
Q4 2012 (if Nokia doesn’t run out of money first)
 Samsung releases it’s own OS (Bada) on a flagship-level device
in 2013

19. Smartphones already ship more than PCs.
The rise of the media tablet thanks to the iPad (and Kindle Fire) has
added an entirely new class of device that we must account for.

21. PC Shipments extremely slow vs. Smartphones
Base: Worldwide Smart Device Shipments– Historical and Forecast 2010-2016
1400
1200
Millions of Units
1000
800
600 Media Tablets
400 PCs
Smartphones
200
0
Source: IDC – March 28, 2012 – Worldwide Quarterly
Media Tablet Tracker, PC Tracker, and Smartphone
Tracker

22. The Tablet Market Will Continue to Evolve
Base: Worldwide Media Tablet Shipments Split by OS – Historical and Forecast 2010-2016 (Units in Millions)
19.4 68.7 106.1 198.2 Shipments
100%
90%
80%
70%
60%
Others
50%
iOS
40% Android
30%
20%
10%
0%
2010 (actual) 2011 (actual) 2012 (forecast) 2016 (forescast)
Tablets
Source: IDC – March 13, 2012 – Worldwide Quarterly Media
The market will keep growing rapidly, but move away
Tablet and eReader Tracker from an iPad-dominated world

23. Trendsetters with tablets already exist
Base: Total number of active iPads in production
Medtronic 5000
KLA Tencor 5400
Long Island University 6000
Royal Caribbean 6000
Rowan-Salisbury School District (NC) 7000
Genentech 7000
Singapore Military 8000
Cisco Systems 8144
Teach for America 9000
Chicago Public School District 10000
IBM 10000
United Airlines 11000
SAP AG 14000
US Air Force (Air Mobility Command) 18000
San Diego Unified School District 25000
Korea Telecom 32000
0 5000 10000 15000 20000 25000 30000 35000
iPads Deployed
Source: Eric Lai, SAP – April 25, 2012 - Top 50 iPad
Rollouts by Enterprises & Schools

24. Source: Yankee Group 2011

25. The average total cost of a single mobile security lapse, including
lost data, is about $429,000 (Symantec)

26. Mobile Device Management
• Bring Your Own Device Ready
MDM •
•
•
Broad Platform Support
Mobile Policy Management
On-Premise vs SaaS
• Smart Security
MEAP Mobile Enterprise Application Platforms
• Application Security
• Secure Service Architecture
• “WORA” – Write Once Read Anywhere

27. How companies manage mobile devices
Base: 1,009 mobile technologies and services decision-makers at North American and European companies
We don't have an official policy
3%
Our mobile policy prohibits the use of personal devices for
work 12%
IT supports all personal devices
9%
Supports certain types of personal devices
18%
Provides limited support to all personal devices 56%
14%
Permit
Provides limited support to certain types of personal Personal
devices 15% Devices
Does not provide any support for personal devices
29%
Source: Forrester Research, Enterprise and SMB Networks and
Telecommunications Survey, North America and Europe, Q1 2010.
Forrester Research, Managing Mobile Complexity, October
28, 2010, and The Mobile Platform Wars Escalate, June 14, 2010

28. Personal Privacy Laws
Regulatory Requirements
Security Concerns
Support Bandwidth

29. 50,000+ BYOD Devices
Cisco •
•
•
41% iPhone
16% iPad
24% BlackBerry
• 10% Android
15,000+ BYOD iOS Devices
SAP • 1/3 iPhones
• 2/3 iPads
• Android growing (Samsung)
Source: Eric Lai, SAP – December 2011 - Mobility
Manifesto

30. Currently, there is no “right way” to develop for mobile
platforms, but there are questions to ask for the future.

31. Native Web
There are nearly 1 million
By 2015, half of all mobile
applications combined in
applications in the world
the Apple App Store and
will be developed as HTML5
Google Play (Android
mobile Web apps (Gartner)
Marketplace)(Mobilewalla)
In 2013, 1 Billion HTML5-
Apple’s App Store has over
capable phones and media
25 Billion downloads as of
tablets will be sold globally
March 2012
(Strategy Analytics)

32. Internal Mobile Development Approaches
Base: Survey of 450 IT and communications leaders at large, global organizations
Don't know 11%
Not decided yet 30%
Intranet sites/services optimized for mobile 47%
Web applications device-independent 39%
Native applications for specific devices 20%
App Store Culture
When the users say they “need an app for that”, they
really just want a mobile website (sometimes…)
Source: 2011 Digital Workplace Trends Report –
Jane McConnell – Net JMC

33. The tools to build magnificent mobile applications.

34. Android
• Java
BlackBerry
• Java
iOS Does your app need to be native?
• Objective C
Symbian
• C++
Windows Phone
• C# / VB

35. Location & • Geolocation
Orientation • Device Orientation
• localStorage
Storage • sessionStorage
• Indexed dB
• MPEG-4
• H.264
Video
• Ogg
• WebM
• PCM
• AAC
Audio • MP3
• Ogg
• WebM
• Media Queries
CSS3 • Transitions
• Gradients
• Application Cache
Applications
• Web Notifications
• File
Forms Elements
• Date
• Web Fonts
Graphics and Text • SVG
• Canvas
• CORS
Communication • XHR2
• Web Sockets

36. Cross- Feature Progressive Touch-
Rapid Design
Platform Detection Enhancement Friendly
Android
JavaScript Standards- Themes
based Gesture
iOS Elements
UI
Windows CSS
Patterns
Enhanced
BlackBerry through Multi
Feature Touch Common
HTML
Symbian Detection Elements

37. Mobile Applications
Integrated Device Web Standards
CSS3
Smartphone
HTML5
Platform API
JavaScript File Push
Accelerometer Camera Contacts Location Notifications
System
Tablet REST

38. Android
BlackBerry
HTML5
Hybrid Wrapper iOS
Application
Symbian
Windows
Phone

39. Titanium Corona
PhoneGap

40.  What mobile platforms do you support today and which do you see yourself
supporting over the next 3 years?
 Does your organization already support employee-owned devices or is it planning
to start soon? Are there security, legal, or regulatory issues with personal devices
being used for work?
 Do tablets make sense for your organization? If so, what applications are especially
“tablet-friendly”?
 Do you have an existing MDM solution such as BlackBerry Enterprise Server that
will be eventually phased-out? Are you thinking about what fills that gap?
 What type of development resources do you have in house already?

41. Stop thinking about mobility and start getting results from it.

42. The Judge Group is a $300 million privately owned professional services firm specializing in technology
consulting, staffing solutions and corporate training. As a global services provider, our solutions are
successfully delivered through an annual workforce of 4,500 professionals and a network of over 30
practice offices globally.
Founded: 1970 by Martin E. Judge, Jr.
Revenue: Over $300 million in annual revenues
U.S. Locations: Arlington, Atlanta, Bentonville, Boston, Charlotte, Chicago, Conshohocken
(HQ), Dallas, DC Metro, Denver, Detroit, Ft. Lauderdale, Ft. Myers, Houston, Jacksonville, King of
Prussia, Los Angeles, Matawan, Minneapolis, Milwaukee, New York
City, Philadelphia, Phoenix, Providence, St. Louis, San Francisco, Santa Clara, Tampa
International: Beijing, Hong Kong, Shanghai and Toronto

43. Team
• App Development • Judge employees over 60 IT professionals working on
Project • Mobile Management mobile projects both internally and for clients in a
Consulting Solutions
• Mobile Strategy variety of industries around the globe
• The team ranges from Project Managers to QA
Testers to Mobile Application Developers, both
• Project Managers Native (iOS and Android) and Web
• Native and Web
Technical Developers
Staffing • QA Testers
Success Stories
• Managed Services • Mobile Banking Strategy and Development
• Mobile Project Management Development
• Mobile CRM Development
• Mobile Intranet Development
Corporate • End User Training
• On-Premise Mobile Device Management
Training • Mobile Development
• On-Site Mobile Development Training
• SaaS Mobile Device Management