Describing the typical lady gaga fan.

2. Aldo The Drag queen
BACKGROUND:
• A Male who dresses up as a woman
for the purpose of entertainment.
• Homosexual who has attended
college.
DEMOGRAPHICS:
• Male
• 25-44
• between $25,000 and $74,999
annually
• Urban
IDENTIFIERS:
• Outgoing and expressive
• Keeps up with the latest trends in
fashion.

3. Aldo The Drag queen
GOALS:
• To entertain the world through their song and
dance.
• To be stunning and important, get as much
attention as possible.
CHALLENGES:
• Lack of confidence because of social stigma
towards the homosexual community.
• Not having enough support.
HOW WE HELP:
• Make them feel empowered and confident
through catchy beats and resonating lyrics.
• Inspire to embrace themselves and be who
they want to be and feel supported

4. Aldo The Drag queen
REAL QUOTES:
• “Baby, I was born this way!”
• "I don't dress like a woman; I
dress like a drag queen!".
COMMON OBJECTIONS:
• The songs sounds too much like
other songs.
• We're just tired of being
associated
Online location:
• Tinder, snapchat, Instagram,
twitter. But primarily Twitter.
• Commenting on make-up
videos on youtube

5. Samples of Social mediamessages sent by drag queens:
A tweet including common hashtags
associated within the drag
community. Notice how Instagram
and lady gaga are both mentioned
here.

6. Samples of Social mediamessages sent by drag queens:
A tweet including from famous drag
queen herself: B. Scott.
A perfectly good example of
confidence and fearlessness are a
common characteristic within most
drag queens.

7. Samples of Social mediamessages sent by drag queens:
Famous drag queen Shangela ha over
55.7k followers on Instagram. Here
she is imitating a playboy model in
the 80’s.

8. Aldo The Drag queen
MARKETING MESSAGING:
• Feel empowered and
confident through the
musical stylings of the queen
monster herself: Lady gaga!
ELEVATOR PITCH:
• We inspire you to become all
that you are without holding
back, doesn’t matter what
society thinks because you're
perfect.