MECO3602 2014 Week 3, Participatory Media and Convergence
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Week 3 lecture for MECO3602 Online Media at University of Sydney, 'Participatory Media ad Convergence'.
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MECO3602 2014 Week 3, Participatory Media and Convergence
- 1. Participatory Media & Convergence Culture Jonathon Hutchinson jonathon.hutchinson@sydney.edu.au @dhutchman
- 2. Slight change of plans… • RIPE conference in week 5 • Lectures in week 5 now becomes week 6 and vice versa • Prof Gerard Goggin will give his mobilities lecture in week 5 • I will give data journalism in week 6 • Edwina to do ALL tutes in week 5
- 3. Comedy over many platforms http://www.youtube.com/watch?v=57dzaMaou XA
- 4. Today… • Participation theory • Recap on convergence • Key characteristics of convergence • Convergence in practice • Criticisms of convergence • Jenkins strikes back! • Where to now
- 5. Participation • Embedded in ‘old’ media • Is it participation of interactive? • The reception of the audience requires more attention • Participation benefits all Carpentier, 2009 Four problems:
- 6. Relevance of Participation Professional quality & Social relevance
- 7. First things http://www.brisbanetimes.com.au/technology/technolog y-news/campbell-newmans-wikipedia-page-under-attack-from- vandalism-20140809-1023pg.html
- 8. History of cultural studies • Cultural studies is “the making of society” which “requires the finding of common meanings and direction” (Williams 1958: 93) • Marshall McLuhan “the medium is the message” (1964) • Stuart Hall encoding/decoding (1978) • Cunningham and Hartley & The Creative Industries
- 9. Convergence culture 1. An alignment between media industries and companies 2. The multiplication of platforms for news and media 3. Technological hybridity 4. Mix of media forms between documentary and non-documentary (Hay and Couldry 2011)
- 13. HITRECORD • Collaborative • Producer/user • Remix • Gatekeeper • Emerging economical model
- 14. …or Convergent Culture • The link between cultural and political participation • The use of new media in political change • The continuation of institutional power of our cultural production • The significance of convergence within a neoliberal market arrangement (Jenkins 2013)
- 15. One side of the debate • Jenkins • Bruns • Burgess • Hartley • Shirky • Benkler • Castells The other • Couldry • Miller • Maxwell • Carpentier • Driscoll
- 16. The Utopian-istas • Media to bring about political change • Inclusive voice for all • Interactivity • Participation • Technological devices readily available • Fundamental institutional change • Economical balance
- 17. The Challengers • A more nuanced understanding of participation • What is politically or economically driven? • Much of the scholarship is speculative
- 18. Relevance of Participation Professional quality & Social relevance
- 19. Hutchinson 2013
- 20. The more considered Convergent Culture • Participatory Cultures > Meaningful participation • Intervention is crucial for citizens • It is a facilitated process
- 21. Convergence in your projects • How has it worked/not worked? • What are your convergence elements? • How might this lecture influence your understanding of convergence? • How might you transfer your learning to your next project?