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Content alone together-1


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Based on two talks:
*How Content Gains Meaning and Value in a Networked Culture By Henry Jenkins
*Alone Together by Sherry Turkle

Published in: Education
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Content alone together-1

  1. 1. How Content Gains Meaning and Value in a Networked Culture By Henry Jenkins
  2. 2. The crisis of Content •Content is no longer contained and we cannot think about the content the same way, we thought about it in the past.
  3. 3. Content is now: 1.Transmedia 2.Participatory 3.Remixable 4.Spreadable 5.Global 6.Independent
  4. 4. 1. Transmedia convergence as the flow of content across media platforms in an integrated or systematic way.
  5. 5. Transmedia storytelling Represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordianted entertainement experience. Ideally, each medium makes its own unique contribution to the unfolding of the story.
  6. 6. 2. Participation •People engaged in grassroots ways with the content of media. •Low barriers for engagement •Sharing creations with others •Informal mentorship •Members believe their contributions matter •Care about others’ opinions of self and work
  7. 7. 3. Remix
  8. 8. 4. Spreadable •Content circulated through the culture and while it circulates it gains value. •Kony 2012 –70 million views in 2 days.
  9. 9. Also “twitter revolution”
  10. 10. 5. Global •If the Kony 2012 video would have been broadcasted on TV, not on network media, it would not have spread around the world so quickly.
  11. 11. Independent •Mass producers still have certain advantages in terms of commanding top visibility, but independent producers have more opportunities to spread their work more than ever before. •The independent producers now have the capacity to appeal over the heads of the commercial structure directly to their consumer base.
  12. 12. By Sherry Turkle
  13. 13. I share therefore I AM
  14. 14. CONNECTED
  15. 15. DISTRACTED
  17. 17. Always ON
  18. 18. -•companionship without friendship •Illusion of closeness +•More info –food labelling •Social movements –Arab spring
  19. 19. •Allan Aksiim •Andrei J. Liimets •Hedi Jüriöö •Elina Täht •Liisi Vahtramäe •Kristiina Valk