"Bilbo" was the name of our agency, given in jest by our professor, but the group decided to take the name and run with it.
Presents a comprehensive strategic plan to a client wanting to spread positive information about marriage to millennials.
3. Research
Challenges Strengths
Cohabitation is Popular
Negative External Factors
No Role Models
Desire to Better the World
Desire to Achieve Marriage
Statistics Support Marriage
5. Campaign Goal
Raise awareness of the importance of marriage to society and
reinforce it as a meaningful way for individuals to achieve life’s
greatest meaning and joy.
6. Male Millennials 18-23 Male Millennials 24-29 Female Millennials
Married Millennials
Key Publics