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AI for Social Impact
A guide for non-technical innovators
AI can be a tool in addressing social inequalities
and fueling societal change
Opportunity
Haskins, R. (2016). Education and Economic Mobility. The Brookings Institution.
https://www.brookings.edu/wp-content/uploads/2016/07/02_economic_mobility_sawhill_ch8.pdf
A bachelor’s degree is an important
step towards economic mobility
Clinedinst, M. (2020). 2019 State of College Admission. National Association for College Admission Counseling.
https://nacacnet.org/wp-content/uploads/2022/10/soca2019_all.pdf
Opportunity gap
29% of public schools employed a
full- or part-time college counselor
Visit making-waves.org/ai
A free text messaging service for
college and career planning
✓ Advanced filtering of unsafe content
✓ Remarkable 97% accuracy
✓ Easy to incorporate into your workflow
97% accuracy is based on an internal study of de-identified text message logs from January 1 to April 11, 2023.
Visit making-waves.org/ai
Automatically receive relevant
information and alerts
✓ No more scrambling at the last minute
Visit making-waves.org/ai
Ask any question by texting back
✓ Get a response in seconds – not days or weeks
Think of artificial intelligence as an
extra set of hands that never tire
“Text Making Waves first, then let’s meet”
Visit making-waves.org/ai
A free text messaging service for
college and career planning
✓ Advanced filtering of unsafe content
✓ Remarkable 97% accuracy
✓ Easy to incorporate into your workflow
Wave-Maker AI makes it possible to
provide multilingual college advising and
financial planning to students and families
nationwide
250
1400
3000
6000
10000
2022-23 2023-24 2024-25 2025-26 2026-27
Students and families
Non-technical individuals can utilize AI for
significant social impact
Search for your biggest pain points
It took weeks or months to tell a parent that their child
was going to repeat their grade level.
Our program was unintentionally frustrating students on
the cusp of college eligibility.
WHAT I
DO
Needed more inclusive guidance. Needed faster communication channels.
Determine if you have an opportunity
Capability
✓ More inclusive
✓ Faster communication
✓ One Medical
✓ AI in customer service
Osterwalder, A., Pigneur, Y., Bernarda, G., Smith, A. (2014). Value Proposition Design: How to Create Products and Services Customers Want. Strategyzer.
Consider multiple innovations at once
✓ More inclusive value proposition
✓ Direct to consumer
✓ Online appointment booking
✓ Standardized resources and outreach
✓ 24/7 multilingual support
Brand
Performance
Service
Channel
Network
Engagement
Structure
Profit model Process
Osterwalder, A., Pigneur, Y., Bernarda, G., Smith, A. (2014). Value Proposition Design: How to Create Products and Services Customers Want. Strategyzer.
System
Value added
Ease of
development
Scalability Rollout
Test and learn
Agree on regular cycles for
demonstrating progress and
course correcting
Build or buy?
Compare options based on
your social impact
requirements
Success measures
Anchor in typical milestones for
each stage of product
development
Assess the feasibility of your own AI implementation
Boston Consulting Group.
16
0 1 2 3 4 5 6 7
Use typical early-stage milestones to gauge progress
Phase 0
Need-finding. Idea, but no
product.
Phase 1
Logic model. Rapid iteration of
product and use case.
Phase 2
Review of literature. Usability
research.
Phase 3
Research in the wild. Efficacy
page on website. Repeatable
sales.
Phase 4
Strength of evidence analysis.
Focus on growth.
Phase 5
Multi-site research with quasi-
experimental design. Internal
systems and processes.
Phase 6
Randomized control trial.
Meaningful market share.
Phase 7
Mature product. Category
leader. Significant market
share. M&A activity.
Carolan, J., Zielezinski, M. (2019). Debunking the ‘Gold Standard’ Myths in Edtech Efficacy. EdSurge.
https://www.edsurge.com/news/2019-05-21-debunking-the-gold-standard-myths-in-edtech-efficacy
Diversity, equity, and inclusion and safe and
responsible deployment should be priorities in AI
If you want the rest of this presentation…
Vote for this session on PanelPicker for SXSW EDU!
making-waves.org/ai

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AI for Social Impact: A Non-Technical Innovator's Guide

  • 1. AI for Social Impact A guide for non-technical innovators
  • 2. AI can be a tool in addressing social inequalities and fueling societal change
  • 3. Opportunity Haskins, R. (2016). Education and Economic Mobility. The Brookings Institution. https://www.brookings.edu/wp-content/uploads/2016/07/02_economic_mobility_sawhill_ch8.pdf A bachelor’s degree is an important step towards economic mobility
  • 4. Clinedinst, M. (2020). 2019 State of College Admission. National Association for College Admission Counseling. https://nacacnet.org/wp-content/uploads/2022/10/soca2019_all.pdf Opportunity gap 29% of public schools employed a full- or part-time college counselor
  • 5. Visit making-waves.org/ai A free text messaging service for college and career planning ✓ Advanced filtering of unsafe content ✓ Remarkable 97% accuracy ✓ Easy to incorporate into your workflow 97% accuracy is based on an internal study of de-identified text message logs from January 1 to April 11, 2023.
  • 6. Visit making-waves.org/ai Automatically receive relevant information and alerts ✓ No more scrambling at the last minute
  • 7. Visit making-waves.org/ai Ask any question by texting back ✓ Get a response in seconds – not days or weeks
  • 8. Think of artificial intelligence as an extra set of hands that never tire “Text Making Waves first, then let’s meet”
  • 9. Visit making-waves.org/ai A free text messaging service for college and career planning ✓ Advanced filtering of unsafe content ✓ Remarkable 97% accuracy ✓ Easy to incorporate into your workflow
  • 10. Wave-Maker AI makes it possible to provide multilingual college advising and financial planning to students and families nationwide 250 1400 3000 6000 10000 2022-23 2023-24 2024-25 2025-26 2026-27 Students and families
  • 11. Non-technical individuals can utilize AI for significant social impact
  • 12. Search for your biggest pain points It took weeks or months to tell a parent that their child was going to repeat their grade level. Our program was unintentionally frustrating students on the cusp of college eligibility. WHAT I DO Needed more inclusive guidance. Needed faster communication channels.
  • 13. Determine if you have an opportunity Capability ✓ More inclusive ✓ Faster communication ✓ One Medical ✓ AI in customer service Osterwalder, A., Pigneur, Y., Bernarda, G., Smith, A. (2014). Value Proposition Design: How to Create Products and Services Customers Want. Strategyzer.
  • 14. Consider multiple innovations at once ✓ More inclusive value proposition ✓ Direct to consumer ✓ Online appointment booking ✓ Standardized resources and outreach ✓ 24/7 multilingual support Brand Performance Service Channel Network Engagement Structure Profit model Process Osterwalder, A., Pigneur, Y., Bernarda, G., Smith, A. (2014). Value Proposition Design: How to Create Products and Services Customers Want. Strategyzer. System
  • 15. Value added Ease of development Scalability Rollout Test and learn Agree on regular cycles for demonstrating progress and course correcting Build or buy? Compare options based on your social impact requirements Success measures Anchor in typical milestones for each stage of product development Assess the feasibility of your own AI implementation Boston Consulting Group.
  • 16. 16 0 1 2 3 4 5 6 7 Use typical early-stage milestones to gauge progress Phase 0 Need-finding. Idea, but no product. Phase 1 Logic model. Rapid iteration of product and use case. Phase 2 Review of literature. Usability research. Phase 3 Research in the wild. Efficacy page on website. Repeatable sales. Phase 4 Strength of evidence analysis. Focus on growth. Phase 5 Multi-site research with quasi- experimental design. Internal systems and processes. Phase 6 Randomized control trial. Meaningful market share. Phase 7 Mature product. Category leader. Significant market share. M&A activity. Carolan, J., Zielezinski, M. (2019). Debunking the ‘Gold Standard’ Myths in Edtech Efficacy. EdSurge. https://www.edsurge.com/news/2019-05-21-debunking-the-gold-standard-myths-in-edtech-efficacy
  • 17. Diversity, equity, and inclusion and safe and responsible deployment should be priorities in AI
  • 18. If you want the rest of this presentation… Vote for this session on PanelPicker for SXSW EDU!