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Arthritis Foundation 11.14.09

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Jocelyn Harmon
Jocelyn Harmon
Technology
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Online Advocacy: The Holy Grail? ,[object Object],[object Object],[object Object]
Back in the day…
Millions of people
And 100s of new tools
To connect, share information and change the world !
Q: But who do you pay attention to and how ?
 
A: It depends on you and your audiences.
Today’s agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is online advocacy?
[object Object]
For example
So what and who cares?
So what and who cares? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who’s online anyway? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What are they doing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Don’t forget about email and search ,[object Object],[object Object],[object Object],[object Object]
Online doesn’t necessarily mean social
What Is Social Media? ,[object Object],[object Object]
Different from mass media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social media is mainstream! ,[object Object],[object Object]
Social media is mainstream! ,[object Object],[object Object]
Holy cow! Look at the top 14 sites on the Internet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Alexa.com 11.12.09
What this means for you
How do you do it?
[object Object],[object Object]
Before diving in, do your homework.
Profile your audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Surveys, Social Technographics and Social Data Appends
Not all constituents are created equal. Who loves you baby?
Your Organization ,[object Object],[object Object],[object Object],[object Object]
Your Organization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tools you can use
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Websites ,[object Object],[object Object],[object Object],[object Object]
Example
Example
Email ,[object Object],[object Object],[object Object],[object Object]
Obama for America ,[object Object],[object Object],[object Object]
Example
Petition sites ,[object Object]
Example
Example
Blogs – Use them to ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example
Example
Video – Use it to ,[object Object],[object Object],[object Object],[object Object]
Twitter – Use it to ,[object Object],[object Object],[object Object],[object Object]
Example
Social Networking Sites – Use them to ,[object Object],[object Object],[object Object],[object Object]
Example
More on social networks…borrow vs. build.
Don’t forget to syndicate your content. ,[object Object],[object Object]
Example
Getting started
Getting Started ,[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Started ,[object Object],[object Object],[object Object]
Learn from the best ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Connect with me! ,[object Object],[object Object],[object Object],[object Object]

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Editor's Notes

  1. Great! Can you expand on how to use Search and email (eblasts, etc) to recruit new advocates or promote support for an advocacy issue? Can you show an example, maybe from one of the VHAs ( if you don’t have one I think I can find one of NAMI’s eblasts). What about your webpage? One of the key points that the presentors made in VT is that if you can do nothing else, keep your webpage current and changing to keep visitors coming back to find what is new. For some small agencies, that may be all that they have staff or volunteers to do.