SSE_HigherEducationEurope_Group3a_slideshare

Higher education in Virtual Worlds - Industry and Competitor Analysis in Europe/US Group 3a February 7, 2011

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Executive Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Higher Education in VWs - General Information ,[object Object],[object Object],Sponsor interviews Virtual Worlds with optional eLearning possibilities Virtual Worlds that have eLearning as their single purpose e.g. Second Life e.g. OLIVE

Higher Education in VWs - Value chain Internet Server Software 3D VW Platforms Org with education and/or training Recipients ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Support-centered companies focused on helping universities, organizations and other institutions for educational and business usage of virtual 3D environments” Warburtson, S, 2009; OpenSim Grids; 3D Virtual Worlds List ,[object Object],[object Object],[object Object],3D VW and education consultants

[object Object],Case Study : Virtual World Education Technologies (VWET) “ ESMG/VWET offers the kind of service and support that makes the transition from real life to virtual life almost effortless” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sponsor interviews, http://www.virtualworlded.com/

Industry Analysis – Porter’s Five Forces Bargaining Power of Buyers (-) More buyers than sellers (-) Quality vital for the buyer (-) High switching cost (-) Seldom negotiate (+) Possibility of backward integration (create own platforms) (+) Complementary element (Change in the future) MEDIUM Bargaining Power of Supplier (-) High ability by industry buyers to do backward vertical integration (create own platforms) (-) Supplied products (platforms) are undifferentiated (-) Many suppliers LOW Sponsor interviews, Porter (2008) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Industry Analysis – Porter’s Five Forces (-) Low capital requirements (+) High switching cost for buyers (-) Low product differentiation (-) No legal/regulatory Barriers (+) A few companies have a first mover advantage  likely to change Threat of Substitutes (+) Similar functions (+) Socio-cultural beliefs (Traditionalism) Sponsor interviews, Porter (2008) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],HIGH MEDIUM

Industry Analysis – Porter’s Five Forces (+) Equally balanced competitors (-) High industry growth (-) Low fixed costs  low exit barrier (-) Possibility of strategic differentiation in strategy (-) High profit potential :Sponsor interviews, Porter (2008) Rivalry LOW

Industry Analysis – STEEP Analysis Europe ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Internet sources: ”STEEP” Economical Environmental Social Technological Political

Industry Analysis – Overview Sponsor interviews, Internet sources; STEEP Bargaining Power of Suppliers Threat of Potential Entrants Bargaining Power of Buyers Threat of Substitutes Rivalry Between Competitors Political Economic Socio-cultural Traditionalism Technological Environmental Legal Bargaining Power of Suppliers Threat of Potential Entrants Bargaining Power of Buyers Threat of Substitutes Rivalry Between Competitors Socio-cultural Social media integration  new types of competitors Large accep-tance for VW and distance learning Improved attitute for VW interaction /social media int.  Industry growth make room for more players Technological Higher demand for suppliers’ high-tech Tech dev. will make it more accessible and attractive Higher user requirements on prestanda, mobility, etc Lower demand for substitutes mentioned ,[object Object],[object Object],Economic Somewhat affected by national GDP Tuition fees rising  Unsure effect Environmental Increasing environmental consciousness  Promotes industry growth Political EU-wide investments in R&D Joint effort within EU on bandwidth  Lower barriers  More competitive landscape

Industry Analysis – Key Success Factors What do users want? How do we survive competition? KEY SUCCESS FACTORS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sponsor interviews, http://www.pjb.co.uk/npl/bp34.htm ,[object Object],[object Object],[object Object]

Industry Analysis – Future Predictions ,[object Object],[object Object],[object Object],http://www.googleartproject.com , Sponsor interviews

Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object]

Sources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SSE_HigherEducationEurope_Group3a_slideshare

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Editor's Notes