Scaling API-first – The story of a global engineering organization
Shaping_Strategy- Hagel et al
1. 2304 – Media Management ShapingStrategy in a World of Constant Disruption Hagel, Brown and Davidson (2008) Group 3a
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3. In other words - to broadly redefine the terms of competition for a market sector using a positive, galvanizing message that promises benefits to all who adopt the new terms
4. These strategies can be very powerful when they work but they also concentrate risktothe shaping company
5. The article looks first at changes in infrastructure that are making these strategies more viable and attractive
6. Then it explores the key elements that must come together to execute positive shaping strategies
7. Finally it examines how to use those strategies Group 3a 2304 – Media Management
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10. Because the underlying technologies are developing continuously and rapidly, there is no prospect for stabilization
11. These new opportunities are open to small as well as big companiesGroup 3a 2304 – Media Management
19. The shaping view is never very detailed, it leaves much roomforrefinement
20. A shaping view strives to imagine what an industry or market could look like and challenge conventional assumptions about what success requires
21. They should focus tangibly on where to invest energy, attention and capitalGroup 3a 2304 – Media Management
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23. A set of Shaping Platforms typically offer one of two forms of leverage:Development leverage: Reduces the investment required to build and deliver products or services b. Interaction leverage: Reduces the cost and effort required for a many different types of participants to coordinate their activities Group 3a 2304 – Media Management
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25. Asset - example: the shaping company has enough assets to back the project upGroup 3a 2304 – Media Management
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27. Goal: Establish an open-source operating system which could be accessed and edited by everybody, not just restricted to the producing company
28. This was a totally new approach in the area of mobile phones
29. The project was backed up by the Open Handset Alliance, a consortium of several companies including Texas Instruments, Google, HTC, Intel, LG, Motorola, , Samsung Electronics, Sprint Nextel, T-Mobile and others
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