The document outlines the key functions of a company's operations including firm infrastructure, human resource management, technology development, procurement, logistics, marketing and sales, and service. It provides examples of focus areas within each function such as quality control, supply chain management, production, order fulfillment, customer support and more. The document also presents alternative approaches to optimizing these functions through tactics like co-locating suppliers, direct shipping to customers, and outsourcing certain services.

1. Heru Muskita

2. FIRM INFRASTRUCTURE
HUMAN RESOURCE MANAGEMENT
TECHNOLOGY DEVELOPMENT
PROCUREMENT
INBOUND
LOGISTIC
OPERATIONS
OUTBOUND
LOGISTIC
MARKETIN
G
&
SALES
SERVICE

3. FIRM INFRASTRUCTURE
HUMAN RESOURCE MANAGEMENT
TECHNOLOGY DEVELOPMENT
PROCUREMENT
INBOUND
LOGISTIC
- Quality
Control
- Raw Material
Control
- Supply
Schedule
- Receiving
OPERATIONS
FOCUS ON :
- Manufacturing
- Packaging
- Production
Control
- Quality Control
- Maintainance.
OUTBOUND
LOGISTIC
- Order
Handling
- Delivery
- Dispatch
- Invoicing
MARKETING
&
SALES
-Customer
Management
Order Taking
Sales Analysis
Market Research
SERVICE
- Warranty
- Maintainance
- Upgrade
- Training

4. FIRM INFRASTRUCTURE
HUMAN RESOURCE MANAGEMENT
TECHNOLOGY DEVELOPMENT
PROCUREMENT
INBOUND
LOGISTIC
- Co Location,
Supplier
Warehouse
less than 1
hr to Dell’s
Warehouse
- Just In Time
Stock
Managemetn
OPERATIONS
FOCUS ON :
- Receiving Order,
Order part to
supplier and have
UPS pick up.
- Assembly only
CPU according to
buyer specs.
- Received Payment
Up Front.
OUTBOUND
LOGISTIC
- UPS Pick up
CPU from Dell,
Keyboard, mouse
and Monitor
from supplier
and send to
customer
directly. (cutting
s&h cost from
supplier to Dell
Warehouse.
MARKETING
&
SALES
- Cut the
distribution
Chain
(Distributor and
Retail Store),
hence driving
the cost down.
SERVICE
- UPS pick up part
that need to be
service, bring to
its service center,
fix it then send it
back to customer,
without sending it
back to Dell.

5. FIRM INFRASTRUCTURE
HUMAN RESOURCE MANAGEMENT
TECHNOLOGY DEVELOPMENT
PROCUREMENT
INBOUND
LOGISTIC
- Quality
Control
- Raw Material
Control
- Supply
Schedule
- Receiving
- Hygiene
Control
OPERATIONS
FOCUS ON :
- Food Preparation
- Raw Material
Handling
- Quality Control
- Hygiene Control
- Timely Cooking
OUTBOUND
LOGISTIC
- Precise Order
Taking
- Serving the
f&b
- Listening to
customer
request
MARKETING
&
SALES
- Customer
Management
- Promotion
- Customer
Interaction
SERVICE
- Customer
unspoken
Needs
- Lost and Found

6.  This presentation is prepared for case study,
it was not endorsed by the company
mentioned above. It is prepared from the
writer point of view.