Strategies for a Successful Twitter Experience

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How to make the most out of your Twitter experience. Twitter etiquette: The do's and don'ts of social networking. How to start thinking in 140 characters. The key to creating a strategic plan for your Twitter marketing efforts. How to simplify and streamline your Twitter strategies. How to build and engage your Twitter community. How to evaluate your efforts.

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Strategies for a Successful Twitter Experience

  1. 1. “Let’s get social” Workshop SeriesStrategies for a Successful Twitter Experience Social Media Marketing April 24, 2012 © 2012 Thomas Marketing Consulting, Jessica Thomas
  2. 2. “Let’s get social” Workshop Series Today’s Agenda• Self Introductions • 15 Benefits of• Introduction Twitter• Goals • How to speak social,• Workshop Rules not just sell• Twitter Defined • Etiquette: A few• Benefits of Twitter content No No’s • Etiquette: A few general social media No No’s © 2012 Thomas Marketing Consulting, Jessica Thomas
  3. 3. “Let’s get social” Workshop Series@jessiet09@TMCUSA © 2012 Thomas Marketing Consulting, Jessica Thomas
  4. 4. “Let’s get social” Workshop Series© 2012 Thomas Marketing Consulting, Jessica Thomas
  5. 5. “Let’s get social” Workshop Series Goals:• Reach new levels of comfort with our Twitter efforts• Dissolve frustrations and fears• Have fun! © 2012 Thomas Marketing Consulting, Jessica Thomas
  6. 6. “Let’s get social” Workshop Series Workshop Rules• Keep an open mind• Be as creative as possible• Ask a lot of questions• Be nice to your neighbor• No man (or woman) left behind © 2012 Thomas Marketing Consulting, Jessica Thomas
  7. 7. “Let’s get social” Workshop SeriesWhat in the world is Twitter and why should I care? © 2012 Thomas Marketing Consulting, Jessica Thomas
  8. 8. “Let’s get social” Workshop SeriesTwitter is “a real-time information network that connectsyou to the latest information about what you findinteresting,” according to its website. Through 140-character “tweets,” you can share valuable informationthrough your original text or through links. When peoplefind your “tweets” relevant, they re-post them on theirprofiles, thus growing the exposure of your message.Twitter is especially influential for businesses, sincebusinesses can build targeted communities of people whoare interested in their specific products and services. © 2012 Thomas Marketing Consulting, Jessica Thomas
  9. 9. “Let’s get social” Workshop Series Twitter is the mostpowerful microblogging service currently available © 2012 Thomas Marketing Consulting, Jessica Thomas
  10. 10. “Let’s get social” Workshop Series Microblogging?• Microblogging is a broadcast medium in the form of blogging. A microblog differs from a traditional blog in that its content is typically smaller in both actual and aggregate file size. Microblogs "allow users to exchange small elements of content such as short sentences, individual images, or video links“ • According to Wikipedia.com © 2012 Thomas Marketing Consulting, Jessica Thomas
  11. 11. “Let’s get social” Workshop Series Blog?• A blog (a blend of the term web log) is a type of website or part of a website supposed to be updated with new content from time to time. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. • According to Wikipedia.com © 2012 Thomas Marketing Consulting, Jessica Thomas
  12. 12. “Let’s get social” Workshop Series A brief history• “What are you doing?”• 140 Characters or less• Initial perception: no purpose, waste of time• SXSW © 2012 Thomas Marketing Consulting, Jessica Thomas
  13. 13. “Let’s get social” Workshop Series© 2012 Thomas Marketing Consulting, Jessica Thomas
  14. 14. “Let’s get social” Workshop Series Virtual Watercooler• It’s a great place to share ideas• You can control/direct the conversation• Short & sweet conversation• Approach it as an idea bank © 2012 Thomas Marketing Consulting, Jessica Thomas
  15. 15. “Let’s get social” Workshop Series Benefits of Twitter• Capability of connecting individuals seamlessly through so many devices• Sense of intimacy, closeness, forged bonds• The ability to share © 2012 Thomas Marketing Consulting, Jessica Thomas
  16. 16. “Let’s get social” Workshop SeriesBusiness Benefits of Twitter• Thought leaders share insight• Ongoing valuable discussions that can be taken offline• Value in getting immediate feedback (products/brands)• Quick and painless customer service• Promotion to targeted audience• Information travels faster © 2012 Thomas Marketing Consulting, Jessica Thomas
  17. 17. “Let’s get social” Workshop SeriesHow to be a Successful Tweeter • Twitter revolves around personal relationships • Twitter users who engage in facilitating and building friendships/relationships are the most successful • Monitor the conversation • Show concern • In-depth and quick customer service © 2012 Thomas Marketing Consulting, Jessica Thomas
  18. 18. “Let’s get social” Workshop Series Twitter Checklist• Setup account• Customize your profile o Custom background, Avatar, Bio• Start following people o Find a friend and view their followers/following o Search.Twitter.Com © 2012 Thomas Marketing Consulting, Jessica Thomas
  19. 19. “Let’s get social” Workshop Series Extreme Twitter Traininghttp://socialfresh.com/training/twitter http://support.twitter.com © 2012 Thomas Marketing Consulting, Jessica Thomas
  20. 20. “Let’s get social” Workshop Series15 Business Benefits of Twitter According to Marketing-Jive.com © 2012 Thomas Marketing Consulting, Jessica Thomas
  21. 21. “Let’s get social” Workshop Series 1. Participate in Industry Conversation• Participate in the conversation when it makes sense to do so• Prospects and target audience © 2012 Thomas Marketing Consulting, Jessica Thomas
  22. 22. “Let’s get social” Workshop Series 2. Brand Awareness• Stay top of mind © 2012 Thomas Marketing Consulting, Jessica Thomas
  23. 23. “Let’s get social” Workshop Series3. Competitive Intelligence• Monitor your competitors tweets• Mimic what they’re doing well © 2012 Thomas Marketing Consulting, Jessica Thomas
  24. 24. “Let’s get social” Workshop Series 4. Engage with your target audience• Interact with potential prospects and target audience• Search.Twitter.Com © 2012 Thomas Marketing Consulting, Jessica Thomas
  25. 25. “Let’s get social” Workshop Series 5. Online Reputation Management• Information on Twitter breaks quickly• Monitor what is being said about your brand in real time• These conversations are happening without you © 2012 Thomas Marketing Consulting, Jessica Thomas
  26. 26. “Let’s get social” Workshop Series6. Promote Your Blog Content• Repurpose information you are already putting time, money, energy, and effort into © 2012 Thomas Marketing Consulting, Jessica Thomas
  27. 27. “Let’s get social” Workshop Series 7. Twitter and Mobile• Get the app – it’s FREE• Stay connected• Be responsive © 2012 Thomas Marketing Consulting, Jessica Thomas
  28. 28. “Let’s get social” Workshop Series 8. Understanding Tool• Listen to your customers/clients• Be able to provide solutions © 2012 Thomas Marketing Consulting, Jessica Thomas
  29. 29. “Let’s get social” Workshop Series 9. Feedback Mechanism• Soft launches for products, websites, and services• Small test market © 2012 Thomas Marketing Consulting, Jessica Thomas
  30. 30. “Let’s get social” Workshop Series 10. Promotion• Events, products, deal of the day• Do not abuse © 2012 Thomas Marketing Consulting, Jessica Thomas
  31. 31. “Let’s get social” Workshop Series 11. SEO Boost• Drive traffic to your website © 2012 Thomas Marketing Consulting, Jessica Thomas
  32. 32. “Let’s get social” Workshop Series12. Ask ?s, Receive Answers• Those who do not ask, will not receive © 2012 Thomas Marketing Consulting, Jessica Thomas
  33. 33. “Let’s get social” Workshop Series 13. HR Tool• Tweet about HR needs• Job availability © 2012 Thomas Marketing Consulting, Jessica Thomas
  34. 34. “Let’s get social” Workshop Series 14. Press Release/ News Managment• Repurpose content• Link back to other websites (i.e. JBJ, News4Jax.com, WOKV) © 2012 Thomas Marketing Consulting, Jessica Thomas
  35. 35. “Let’s get social” Workshop Series15. Internal Communication Tool• Similar to instant messaging• Discretion © 2012 Thomas Marketing Consulting, Jessica Thomas
  36. 36. “Let’s get social” Workshop Series@ Mentions, Direct Messages, Don’t abuse that Hashtag!• If you Tweet with a hashtag on a public account, anyone who does a search for that hashtag may find your Tweet• Dont #spam #with #hashtags. Dont over-tag a single Tweet. (Best practices recommend using no more than 3 hashtags per Tweet.)• Use hashtags only on Tweets relevant to the topic © 2012 Thomas Marketing Consulting, Jessica Thomas
  37. 37. “Let’s get social” Workshop SeriesThe Importance of Having a Plan• Gives you focus• Tangible objectives and milestones (i.e. Connections)• Specific deadlines and timetables• A baseline to measure success• Weekly timetable and goals• 30 day editorial calendar © 2012 Thomas Marketing Consulting, Jessica Thomas
  38. 38. “Let’s get social” Workshop SeriesHow to Speak Social, Not Just Sell• It’s all about people• Be conversational, don’t yell at your connections• Speak with them, not at them• Position yourself as a resource © 2012 Thomas Marketing Consulting, Jessica Thomas
  39. 39. “Let’s get social” Workshop SeriesHow to Speak Social, Not Just Sell• Share information• Build your reputation• Learn to listen• Social networks contain a lot of information about your client• Understand your client’s needs © 2012 Thomas Marketing Consulting, Jessica Thomas
  40. 40. “Let’s get social” Workshop SeriesHow to Speak Social, Not Just Sell• Say more with less• Limit yourself to one sentence, one thought• Social media is a pull system (Do not push)• Know your audience• Remember to bring value © 2012 Thomas Marketing Consulting, Jessica Thomas
  41. 41. “Let’s get social” Workshop Series A Few Content “no, no’s”• Bathroom thoughts• Drunken inspirations• Angry retorts• Late night ramblings• If you’re having a bad day, avoid the “Send” Button• Politics• Controversial subjects © 2012 Thomas Marketing Consulting, Jessica Thomas
  42. 42. “Let’s get social” Workshop SeriesA few Social Media “no, no’s”• Do not link your social media accounts• Do not post the same message on all of your social media accounts• Do not SPAM• Do not be negative• Keep your audience in mind © 2012 Thomas Marketing Consulting, Jessica Thomas
  43. 43. “Let’s get social” Workshop SeriesQuestions? © 2012 Thomas Marketing Consulting, Jessica Thomas
  44. 44. “Let’s get social” Workshop Series Thank you!Thomas Marketing Consulting, LLCJessica Thomas, President904-651-7976Jessica@ThomasMarketingUSA.comwww.ThomasMarketingUSA.comwww.facebook.com/ThomasMarketingUSAwww.facebook.com/JessicaRThomas00www.linkedin.com/in/JessicaThomas10Twitter: @jessiet09 or @TMCUSA © 2012 Thomas Marketing Consulting, Jessica Thomas

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