Beyond the Business Card: Networking in the Digital Age

Here’s the plan.IntroductionsSocialnomicsE vo l u t i o n of s o c i a l m e d i aW h a t d o p e o p l e wa n t ?Critical questionsS O C I A L – a b r e a kd ow nW h i c h n e t wo r ks a r e fo r m e ?A wo r d a b o u t e t i q u e t t e

What’s up? @MusesFled

@jessiet09

Socialnomics

Evolution of Social Media

What do people want from online experiences?•  Everything•  All the time•  With options•  Easy & immediate

Critical Questions1.  What do I want to share?2.  Who do I want to share it with?3.  Why should they care?4.  What information do they want from me?5.  How do they “take” their information?6.  What do I want them to do?

S eek out your audience.O bserve their conversation.C reate your action plan.I mplement your action plan.A nalyze reach & effectiveness.L earn from your mistakes & success.

Seek out your audience.

Observe their conversation .

Create your action plan.

Implement your action plan.

Analyze reach & effectiveness.

Learn from your mistakes & successes.

Your Networking Toolbox

FacebookAll eyes on you…•  Be consistent & be human.•  Being transparent vs. being naked.•  Remember who’s out there.

Twitter Develop your influence. •  Don’t be a robot. Find your voice. •  Follow your interests. •  Quality of followers, not quantity.

LinkedInShake (virtual) hands.•  Extension of your resume.•  Establish your expertise.•  Always follow-up.

Check out the check-ins •  Location: it’s everywhere. •  Align with places your audience goes.

Social Media Etiquette

Beyond the Business Card: Networking in the Digital Age

by Jessica Thomas on Sep 09, 2011

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Beyond the Business Card: Networking in the Digital Age Presentation Transcript