A guide to the local fintech startups, the VCs, the funding, the revenue and more. This is Volume 2 and shows year over year changes from 2014's slideshare.

1. Fintech Startups of NYC
Volume 2
September 2015
A guide to the founders, investors, monetization
& funding
Jesse Podell, Co-Founder TechDay,
Startupbootcamp Fintech NYC
jessepod
With Deb Bharda, Columbia Business School Class of 2016
debbhad

2. It started with a question on Quora
Financial Technology: What are the
notable fintech startups based in NYC?
FINTECH STARUTPS OF NYC VOL.2
(2014>2015) WHAT A YEAR IT HAS BEEN

3. NYC Based Fintech Startups Volume 2
• To see last year’s slideshare: http://bit.ly/NYCFTS2014 -almost 5k
views since August 31, 2014! 
• Not meant to be a comprehensive resource- just a guide of the
notable NYC fintech startups
• Public data used from CrunchBase, AngelList, Finnovate, CB Insights,
FT Partners, LinkedIn & individual company websites
• There may be inaccuracies in this presentation regarding revenue
and product pricing of the startups
• Companies are listed in random order
• A good blog to read about the journey of fintech startups:
https://medium.com/fintech-fantastic/the-real-truth-about-fintech-
startups-41c8e168554e
FINTECH STARUTPS OF NYC VOL.2
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4. 2015 Observations
• NYC has become the leading home for institutional facing
blockchain startups as well as alt-credit analytics
• Still a diversity problem with NYC fintech startups, < 10 of the
startups in this guide have a female founder
• No notable NYC fintech startup deaths in LTM, nor have there
been any down rounds in the news
• $18bln in global fintech investment this year vs. $3bln last year.
NYC saw $768 in fintech investment in 2014 a 32% y/o advance
• There is still no $1Bln valuation fintech startup in NYC
• OnDeck (ONDK) was the most valuable company in last year’s
deck- down 50% from IPO price, current market cap ~$640mln
• For some more thoughts- www.jessepodell.com/NYCFTS2015
FINTECH STARUTPS OF NYC VOL.2
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5. Marketplace
What They Do: Connects people who own stock in a private company
with investors who want a stake in post-seed stage, pre-IPO startups
via their fund. Charges administrative fees and has a 10% carry.
Year Founded: 2013
How Much They’ve Raised: $150,000
Founders: Atish Davda, Shriram Bhashyam, Phil Haslett
Investors: 500 Startups, John Ason
FINTECH STARUTPS OF NYC VOL.2
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6. Lending
What They Do: Collects money from individual investors, including
alumni of graduate programs who want to support other students, and
channels it into student loans. Charges origination fee + fixed loan
rate.
Year Founded: 2011
How Much They’ve Raised: $103,50,0000
Founders: David Klein Michael Taormina, Jessup Shean
Investors: Tribeca Venture Partners, Vikram Pandit
FINTECH STARUTPS OF NYC VOL.2
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7. Investment Management
What They Do: Automated online investing for retail customers in
diversified ETF portfolios using modern portfolio theory. Charges
management fee of .15-.35% depending on balance.
Year Founded: 2008
How Much They’ve Raised: $45,000,000
Founder: Jon Stein
Investors: Menlo Ventures, Bessemer Venture Partners, Anthemis
Group, Globespan Capital Partners
FINTECH STARUTPS OF NYC VOL.2
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8. Lending
What They Do: Online small business loan provider with CEO
who came from Spark Capital and CTO who ran engineering at
Venmo. Charges flat 3% origination fee.
Year Founded: 2013
How Much They’ve Raised: $1,500,000
Founders: Jon Haber Peyton Sherwood
Investors: Homebrew, Founders Collective, Matt Coffin, Collaborative
Fund
FINTECH STARUTPS OF NYC VOL.2
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9. Education
What They Do: Y Combinator-incubated startup that provides
tools to help retail consumers answer tough financial questions.
They make money on advertising and lead generation.
Year Founded: 2012
How Much They’ve Raised: $7,600,000
Founders: Michael Carvin, Philip Camilleri
Investors: SV Angel, Javelin Ventures
FINTECH STARUTPS OF NYC VOL.2
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10. Marketplace
What They Do: The world’s biggest broker of venture backed private
companies. Facilitates company controlled private buy backs and third
party tender offers charging percentage of each transaction. Plus, they
run The Bitcoin Investment Trust.
Year Founded: 2006
How Much They’ve Raised: $32,400,000
Founders: Barry Silbert
Investors: The Social+Capital Partnership, FirstMark Capital
FINTECH STARUTPS OF NYC VOL.2
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11. Marketplace
What They Do: Equity-based online crowdfunding platform for
startups and small businesses. Charges 7.5% placement fee and up to
$5,000 in dilligence, escrow, marketing, etc.
Year Founded: 2012
How Much They’ve Raised: $5,300,000
Founders: James Han, Ryan Feit
Investors: Archangel, Scout Ventures, Great Oaks
FINTECH STARUTPS OF NYC VOL.2
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12. Investment Management
What They Do: Crowdsourced estimates for EPS and other datasets
from over 4,500 hedge fund, brokerage and independent analysts.
Makes money on selling its data to hedge funds and other investors.
Year Founded: 2011
How Much They’ve Raised: $2,600,000
Founder: Leigh Drogen
Investors: Contour Partners, Longworth Venture, Valuestream Labs
FINTECH STARUTPS OF NYC VOL.2
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13. Financial Security
What They Do: Helps its users to identify fraudulent charges on their credit
and debit cards, and also to keep track of their spending on the web and on
its iPhone app. Licenses platform for banks and has monetizable financial
data on transactions.
Year Founded: 2010
How Much They’ve Raised: $13,000,000
Founder: Yaron Samid
Investors: IA Ventures, Bessemer Venture Partners, Khosla Ventures,
Founders Fund, Social Leverage
FINTECH STARUTPS OF NYC VOL.2
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14. Marketplace
What They Do: Axial operates the world's most active online
network for professionals who operate, advise, finance, and
acquire private companies. Charges a monthly fee of up to
$4,250 for access to the network.
Year Founded: 2012
How Much They’ve Raised: $8,500,000
Founder: Peter Lehrman
Investors: First Round, Lerer Ventures
FINTECH STARUTPS OF NYC VOL.2
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15. Marketplace
What They Do: The leading user generated content site for financial
information on global alternative investments (private equity, venture
capital, real assets and hedge funds). Charges up to $1,000 a month
for access to the network.
Year Founded: 2012
How Much They’ve Raised: $3,200,000
Founder: Alex Bangash
Investors: RRE Ventures, 500 Startups
FINTECH STARUTPS OF NYC VOL.2
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16. Investment Management
What They Do: Equametrics has rebranded itself as RIZM, its product
that allows traders to create their own algorithms without needing to
know how to code. Charges monthly subscription ($100-$250) for
back-testing or to execute live strategies.
Year Founded: 2011
How Much They’ve Raised: $5,100,000
Founder: Christopher Ivey, Adam Demos
Notable Advisor: Joshua B. Siegel, Rubicon VC
FINTECH STARUTPS OF NYC VOL.2
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17. Education
What They Do: Learnvest’s mission is to empower women everywhere
to take control of their personal finances. They make money by
providing customized financial planning programs for up to $400 to set
up and $19 a month.
Year Founded: 2007
How Much They’ve Raised: $69,000,000
Founder: Alexa von Tobel
Investors: Accel Partners, PKS Capital
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18. Investment Management
What They Do: OpenFin provides runtime technologies for financial
desktops. They help financial firms update their technology and have
less reliance on Bloomberg terminals. Sells directly to banks.
Year Founded: 2010
How Much They’ve Raised: $6,600,000
Founder: Maz Dar, Chuck Doerr
Notable Investor: Bain Capital Ventures
FINTECH STARUTPS OF NYC VOL.2
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19. Lending
What They Do: OnDeck is an online lending platform for small
businesses that has provided over $1Bln in loans- charges 2.5%
origination fee. According to WSJ, they’re filing for an IPO for later this
year.
Year Founded: 2007
How Much They’ve Raised: $409,000,000
Founder: Mitch Jacobs
Investors include: Google Ventures
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20. Mobile Payments
What They Do: Handles B2B payments and high value payments
from consumers to businesses using existing checking
infrastructure. Makes fees on transactions.
Year Founded: 2010
How Much They’ve Raised: $3,500,000
Founder: Jake Howerton, Jay Bhattacharya
Investors: High Peaks Venture Partners, Contour Ventures, Village
Ventures
FINTECH STARUTPS OF NYC VOL.2
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21. Crypto Currencies
What They Do: A low latency “liquidity platform” bitcoin exchange
for active traders. Charges up to .25% trading fee.
Year Founded: 2012
How Much They’ve Raised: $1,800,000
Founders: Janus Lukasiewicz, Yo Sub Kwon
Investors: Tribeca Venture Partners, Archangel
FINTECH STARUTPS OF NYC VOL.2
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22. Investment Management
What They Do: They offer a platform for analysts
to share financial models. They make money
by offering different levels of subscription up to
$200 a month.
Year Founded: 2013
How Much They’ve Raised: $1,000,000
Founders: Justin Zhen, Gregory Ugwi
Investors: 500 Startups, HKB CapitalFINTECH STARUTPS OF NYC VOL.2
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23. Education
What They Do: PayPerks drives behavior change using its web
and mobile platform for low– and middle–income consumers
using pre-paid cards.
Year Founded: 2009
How Much They’ve Raised: Undisclosed
Founders: Jake Peters, Arlyn Davich
Notable Investor: Anthemis Group
FINTECH STARUTPS OF NYC VOL.2
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24. Marketplace
What They Do: ACE Portal allows broker dealers to list and manage
private placement offerings and connect with investors. Charges
placement agents, investors, for membership access to the platform.
Year Founded: 2010
How Much They’ve Raised: Undisclosed
Founder: Brendan Cahill, Peter Williams
Major Investor: NYSE Euronext
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25. Marketplace
What They Do: One of the original platforms for entrepreneurs to
collaborate with investors to fund new ventures by one of the most
notable angel investors. Does not charge fees to startups or investors-
licenses the platform to angel groups, VC’s, etc.
Year Founded: 2004
How Much They’ve Raised: Unknown
Founder: David Rose
Major Investor: David Rose (Rose Tech Ventures)
FINTECH STARUTPS OF NYC VOL.2
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26. Banking
What They Do: The first bank to not have plastic cards for its
customers instead relying on NFC (Near Field Communication)
capability of phone as a payment device. Provides instant feedback on
payments and spending. Does not charge a monthly fee to users.
Year Founded: 2011
How Much They’ve Raised: $12,400,000
Founders: Alex Sion, Brett King
Investors: Anthemis Group, Raptor Ventures
FINTECH STARUTPS OF NYC VOL.2
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27. Investment Management
What They Do: “Next Generation Vanguard” online portfolio
management offering “simple hedged solutions for every kind of
investor”. Charges annual fees of up to .75% of balance.
Year Founded: 2010
How Much They’ve Raised: $100,000
Founders: Mike Kane, Matthew Kane
Notable Accelerator: SixThirty – FinTech Accelerator
FINTECH STARUTPS OF NYC VOL.2
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28. Education
What They Do: Equity crowdfunding research and education for retail
investors. Will make money on subscription products.
Year Founded: 2013
How Much They’ve Raised: $1,000,000
Founders: Matthew Milner, Wayne Mulligan
Notable Investor: Social Leverage
FINTECH STARUTPS OF NYC VOL.2
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29. Investment Banking
What They Do: Created software that automates tediousness of
creating investment banking pitchbooks for tablet devices.
Already in pilot at major banks.
Year Founded: 2011
How Much They’ve Raised: $481,000
Founders: Jamie Ballingall, Adrian Crockett
Investors: Undisclosed
FINTECH STARUTPS OF NYC VOL.2
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30. Education
What They Do: Comprehensive private company database and
data visualizations including VC’s & startups. Sells monthly
subscriptions of up to $4,000 for predictive analytics and data
access.
Year Founded: 2009
How Much They’ve Raised: Unknown
Founders: Jonathan Sherry, Anand Sanwai
Investors: Undisclosed
FINTECH STARUTPS OF NYC VOL.2
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31. Mobile Payments
What They Do: Built tools to enable any developer to create his or her
own branded app and take in-person credit card payments from it.
Charges a monthly fee per device for unlimited use of their SDK & API.
Year Founded: 2013
How Much They’ve Raised: $1,600,000
Founders: Derek Webster, Tim Saunders
Investors: ff Ventures, Payment Ventures, Great Oaks
FINTECH STARUTPS OF NYC VOL.2
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32. Crypto Currencies
What They Do: Comprehensive digital currency data dashboard and
analytics. Charging a fee for professional level reporting tools.
Year Founded: 2013
How Much They’ve Raised: $2,800,000
Founders: Jeff Schvey, Greg Schvey
Investors include: Y Combinator, FinTech Collective, Devonshire
Investors, Andreesen Horowitz
FINTECH STARUTPS OF NYC VOL.2
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33. Marketplace
What They Do: Formed by the merger of Rock The Post and Co-
Founders Lab (in person networking events for tech founders) it is a
platform for early stage startups to get funded & charges a success fee
to startups after their fundraise.
Year Founded: 2014
How Much They’ve Raised: $3,300,000
Founders: Shahab Kaviani, Tanya Prive, Alejandro Cremades
Investors include: Mid-Atlantic Angel Group, Fortify Ventures
FINTECH STARUTPS OF NYC VOL.2
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34. Lending Analytics
What They Do: Provides tools to institutional investors to scale their
investments in Online Direct Lending by providing analytics, trade
execution, and real time reporting.
Year Founded: 2013
How Much They’ve Raised: $2,700,000
Founders: Matt Burton, Jonathan Kelfer, Angela Ceresnie
Investors include: Brooklyn Bridge Ventures, Spark Partners
FINTECH STARUTPS OF NYC VOL.2
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35. Other notable startups include…
FINTECH STARUTPS OF NYC VOL.2
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36. 2015 ADDITIONS
FINTECH STARUTPS OF NYC VOL.2
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37. Lending
What They Do: Offers up to $50,000 to small businesses for vendor
financing. They make money via a monthly fee paid by the borrowers.
Year Founded: 2011
How Much They’ve Raised: $129,000,000
Founders: Benjy Feinberg, Shai Feinberg, Jeremy Esekow
Investors include: SenaHill Partners, Scout Ventures, Green Visor
Capital, Thayer Street Partners
FINTECH STARUTPS OF NYC VOL.2
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38. Crowdfunding Analytics
What They Do:Provider of technology and market data solutions
to the global crowdfinance marketplace. They operate a centralized
hub for real-time market data aggregated from disparate platforms.
They make money via in-dept reports and data services.
Year Founded: 2011
How Much They’ve Raised: $1,900,000
Founders: Srikanth Goteti, Luan Cox
Investors include: Undisclosed
FINTECH STARUTPS OF NYC VOL.2
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39. Blockchain
What They Do: They intend to use distributed ledgers
to reduce Settlement Latency and Counterparty Risk for
large financial institutions. Currently in POC and
assembling their Series A.
Year Founded: 2014
How Much They’ve Raised: Unknown
Founders: Blythe Masters
Investors include: Unknown
FINTECH STARUTPS OF NYC VOL.2
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40. Blockchain
What They Do: Nine of the largest investment
banks have partnered with a R3CEV to integrate
the blockchain into financial services.
Year Founded: 2015
How Much They’ve Raised: Unknown
Founders: David Rutter
Investors include: UnknownFINTECH STARUTPS OF NYC VOL.2
(2014>2015) WHAT A YEAR IT HAS BEEN

41. Blockchain
What They Do: Global bitcoin exchange offering
institutional and retail investors a platform to buy and sell
bitcoin. Makes money on exchange fees.
Year Founded: 2012
How Much They’ve Raised: $28,300,000
Founders: Charles Cascarilla
Investors include: Blockchain Capital, Liberty City Ventures.
Raptor Capital Mgmt, RRE, Solon Mack Capital
FINTECH STARUTPS OF NYC VOL.2
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42. Blockchain
What They Do: White label digital currency
exchange platform. Make money via a licensing fee
(minimum monthly fee) and a revenue share based
on the number of trades executed on the platform.
Year Founded: 2013
How Much They’ve Raised: $1,800,000
Founders: Rick "Henri" Chan, Joe Ventura
Investors include: Robin Hood Ventures, Blockchain
Capital FINTECH STARUTPS OF NYC VOL.2
(2014>2015) WHAT A YEAR IT HAS BEEN

43. Lending
What They Do: Direct consumer lending platform for
borrowers 600 FICO and above. Make money via
origination and servicing fees
Year Founded: 2012
How Much They’ve Raised: $2,900,000
Founders: Meytal Benichou, Mikael Rapaport
Investors include: Corporest Development
FINTECH STARUTPS OF NYC VOL.2
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44. Enterprise SAAS
What They Do: Mobile Application for expense
management. Monthly subscription $5-$20.
Year Founded: 2010
How Much They’ve Raised: $1,000,000
Founders: Jim Thomas
Investors include: Unknown
FINTECH STARUTPS OF NYC VOL.2
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45. Blockchain
What They Do: Issues total-return bitcoin swaps to
institutions and also acts as a consultant to financial
institutions on bitcoin.
Year Founded: 2014
How Much They’ve Raised: $3,000,000
Founders: Dimitri Nemirovsky, Charles Poliacof, Bryan
Reyhani, Ivan Brightly, Daniel H. Gallancy, David Lehmann,
David J. Namdar, Owen Gunden
Investors include: Red Sea Ventures, Liberty City
Ventures, Red Swan Ventures
FINTECH STARUTPS OF NYC VOL.2
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46. Lending Analytics
What They Do: Financial information services
company that is creating tools to analyze, access,
and manage risk in the peer-to-peer lending sector.
Year Founded: 2014
How Much They’ve Raised: $8,500,000
Founders:Dan Long, Ram Ahluwalia, Dan Long,
Robert Khedouri
Investors Include: Dan Doctoroff, Vikram Pandit,
John Mack FINTECH STARUTPS OF NYC VOL.2
(2014>2015) WHAT A YEAR IT HAS BEEN

47. Investment Management
What They Do: Personal financial product for
kids, subscription model is expected to be added
before the end of the year.
Year Founded: 2012
How Much They’ve Raised: $1,300,000
Founders: Seamus Matthews
Investors include: Silicon Valley BankFINTECH STARUTPS OF NYC VOL.2
(2014>2015) WHAT A YEAR IT HAS BEEN

48. Payments
What They Do: Web-based communications and
logistics platform that helps organizations manage
their workforce and understand their operations.
Built especially for organizations with distributed
workforces.
Year Founded: 2014
How Much They’ve Raised: $800,000
Founders: Armand Patella, Nicholas Lillios
Investors include: Metamorphic VenturesFINTECH STARUTPS OF NYC VOL.2
(2014>2015) WHAT A YEAR IT HAS BEEN

49. Investment Management
What They Do: Multi-manager SAAS product for
family offices & private wealth including
accounting, analytics, and reporting solutions.
Year Founded: 2012
How Much They’ve Raised: Undisclosed
Founders:Howard Yen, Hugh Nguyen
Investors include: SenaHill Partners, Scout
Ventures, Green Visor Capital, Thayer Street
Partners FINTECH STARUTPS OF NYC VOL.2
(2014>2015) WHAT A YEAR IT HAS BEEN

50. Litigation Funding
What They Do: Online marketplace for plaintiff
litigation funding. Charge a variable fee based on
case outcome.
Year Founded: 2014
How Much They’ve Raised: $5,300,000
Founders: Joshua Schwadron, Dylan Beynon
Investors include: Daher, Fintech Collective, IA
Ventures, Tribeca Venture Partners
FINTECH STARUTPS OF NYC VOL.2
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51. Investment Management
What They Do: Pre-Launch Mobile based
advisor that ties investments to "beliefs,
interests and goals”. Charges .25% per year on
assets.
Year Founded: 2015
How Much They’ve Raised: $1,400,000
Founders: Brandon Krieg, David Ronick
Investors include: Undisclosed
FINTECH STARUTPS OF NYC VOL.2
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52. Trading Technology
What They Do: Transparent marketplace for
institutional trading of US Treasuries. The platform
is currently free.
Year Founded: 2014
How Much They’ve Raised: $3,000,000
Founders: Kristi Neller, James Greco
Investors include: Metamorphic Ventures, IA
Ventures, Y Combinator, Winkelvoss Capital
FINTECH STARUTPS OF NYC VOL.2
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53. Marketplace
What They Do: Online marketplace that connects small
business owners with funding providers. Lender pays them a
1% to 3% of the total loan amount as an origination fee.
Year Founded: 2013
How Much They’ve Raised: $13,900,000
Founders: Andres Moran, Rohan Deshpande, Jared Hecht
Investors include: David Rosenblatt, Scott Belsky, Aaron Levie,
BoxGroup, Khosla Ventures, First Round, QED Investors,
Susquehanna Growth Equity, Lerer Hippeau Ventures, SV
Angel
FINTECH STARUTPS OF NYC VOL.2
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54. FINTECH STARUTPS OF NYC VOL.2
(2014>2015) WHAT A YEAR IT HAS BEEN
Other notable startups include…
Israel/NYC

55. Thank You!
• Hope you enjoyed it. Tell a friend!
• Shoot me a note podell@alumni.ufl.edu
• Or tweet at me @jessepod
FINTECH STARUTPS OF NYC VOL.2
(2014>2015) WHAT A YEAR IT HAS BEEN
Disclaimers: I did not omit any company purposefully, the information is meant to be
informational only and may not be accurate and I personally nor my employer accept
responsibility for errors or omissions. This is not an endorsement for any company’s
market valuation or viability.