1. FLEISHMANHILLARD DIGITAL CAPABILITIES | 1
SOCIAL CAPABILITIES
Insights, Measurement & Monitoring:
We monitor, measure and analyze key metrics to glean insights into target audiences and communities, determine the meaning
behind the data and take action to improve our clients’ bottom line. We monitor and measure with a purpose.
Social Strategy:
We work with clients to build tailored strategies that integrate social engagement into their business and communications in a
meaningful way, delivering measurable results.
Social Business:
We combine strategic planning with business process development and state of the art technology to bring companies closer to
their customers and put social media in service of concrete business objectives.
Social Training:
We develop training programs to equip leadership, stakeholders and employees with an understanding of social media from policy
to activation to measurement.
Platform Development & Management:
We provide strategic planning, design, development and/or integration of technical solutions to support the build and management
of branded presences on leading social network sites, or for building and managing branded community, advocacy and/or social
loyalty programs.
Community Management:
We manage and support online communities for clients, including content creation, moderation, customer response, etc. to
enhance the social media ecosystem of your brand.
Blogger Relations:
We build active, mutually beneficial communications with bloggers, online communities and publishers by providing valuable
content and opportunities aimed to create positive, client-focused content creation.
Social Advertising & Activation:
We accelerate the success of our clients’ social programs by leveraging paid tactics to increase reach and drive engagement around
our clients’ social content.
For over 65 years, FleishmanHillard has built its reputation on creating integrated communications strategies and programs that deliver
what clients value most — meaningful and measurable results that impact their business. The firm, widely recognized for extraordinary
quality of work, excellent client service, and a strong company culture, is committed to staying on top of the latest trends in digital and
social communications so that our clients can do the same.
With over 400 digital and social specialists in more than 20 full-service Global Digital and Social Hubs and 8 Content Studios globally,
FleishmanHillard leverages digital technologies, platforms and channels to help clients through the development of strategy and execution
of sustainable programs to achieve measurably improved performance against business objectives. Each of our global hubs houses a
digital communications center of excellence that contributes to our firm's digital and social experience and expertise, a discipline that
has been going strong since the mid-1990s. FleishmanHillard social media programs are designed to foster interaction, collaboration,
community development, content creation and sharing across all digital channels.
www.fleishmanhillard.com
FLEISHMANHILLARD DIGITAL & SOCIAL CAPABILITIES

2. FLEISHMANHILLARD DIGITAL CAPABILITIES | 2
At FleishmanHillard, we recognize the power of magnetic content that is story-driven, useful, current, engaging and shareable.
We lead the development, management and distribution of stories that connect audiences across all social and digital channels,
thereby driving engagement and leading to effective activation.
We craft content based on specific research and audience insights, which gives us the opportunity to develop, curate and manage
creative content across paid, earned, shared and owned media channels. When developing content, we carefully consider how
it will attract and connect audiences to propel conversation and build brand reputation. Our services include Content Relations,
Content Marketing, Social Content & Enterprise Content.
CONTENT STRATEGY
CREATIVE & TECHNICAL SERVICES
FleishmanHillard’s in-house creative and technical design teams have developed and built award-winning websites, mobile apps,
games, motion graphics, database systems and social applications across our international network.
We believe that the smart use of technology is essential to effective communications, and consider the highest levels of technical
expertise and consulting integral to our digital practice. Our technical expertise spans a wide variety of technology platforms
INFRASTRUCTURE
ACTIVATION
SUSTAINMENT
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SOCIAL
STRATEGY
SOCIAL
BUSINESS
COMMUNITY
MANAGEMENT
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FH AI4
T3 (Facebook Content Optimizer)
Global Audit
Digital Benchmark
Social Blueprint
Social Fitness Survey
Social Architecture
Blogs of Record
BIAS (Influencer Identification)
Social Training Library
Platform Assessment
Community Certification Training
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www.fleishmanhillard.com
By connecting the dots between social infrastructure, activation and sustainment, our extensive portfolio of social products
and services positions FH as a key advisor to our clients, allowing us to offer comprehensive, integrated solutions that achieve
measurable communications and business results.
SOCIAL CAPABILITIES: SOCIAL LIFECYCLE

3. FLEISHMANHILLARD DIGITAL CAPABILITIES | 3
MOBILE
DIGITAL MARKETING
INSIGHTS, MEASUREMENT, & MONITORING
FleishmanHillard’s digital marketing programs leverage the latest in behavioral targeting, demand-side platforms, and dynamic
creative to ensure our campaigns are efficient, measurable, and effective. Each of our digital campaigns is supported with detailed
metrics and analysis to determine effectiveness, giving our teams the opportunity to adjust in real-time as necessary. Typically, our
planning solutions include the following media channels:
Search:
FH offers services in paid search engine marketing (SEM) and search engine optimization (SEO), and develops comprehensive
strategies that build search engine visibility across multiple channels for targeted audiences.
PESO Promotion:
FH applies the PESO (Paid, Earned, Shared, Owned) model to execute sophisticated paid advertising and digital marketing
campaigns for our clients. By applying a metrics-based model to paid media selection and campaign performance, we are able to
apply our expertise to both traditional and digital KPIs and establish a foundation for integrated communications programs with
optimal audience engagement.
At the core of FleishmanHillard’s approach to digital and social strategy is our belief in the development of specifically measurable
results for every client program and that insights drive strategy. By both initiating and completing our campaigns with the collection
and analysis of detailed custom analytics, our teams are able to deliver highly tailored strategies that ensure impactful results.
FH specializes in comprehensive digital audits, listening and monitoring tools that quickly identify, assess, consult and respond
to offline and online conversations. Whether participating in positive discussions or managing negative ones, our teams close
monitoring and measurement allows us to identify emerging trends rapidly and in real-time.
Our insights services include digital and social audits, primary and secondary research, the development and monitoring of listening
platforms, the creation of custom integrated dashboards and influencer identification.
www.fleishmanhillard.com
FleishmanHillard is an industry leader in the development of impactful mobile campaigns that truly engage users and drive business.
With services including mobile web optimization, mobile application development, SMS, mobile advertising and location-based
services, we have developed mobile solutions for notable clients in a wide range of markets and industries.
FleishmanHillard at @Fleishmanhttp://www.facebook.com/
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FleishmanHillard
and content management systems, working in close collaboration with clients’ IT and communications staff to ensure the most
appropriate technology solution for every engagement. We provide full-service support, including hosting and website maintenance,
and work with both in-house client web teams and our digital and social strategists to augment their capabilities in specific areas.
Web Design & Development:
FleishmanHillard’s Web team has been creating and managing cutting-edge Web sites, microsites and online applications for more
than a decade, garnering more awards than any other firm in our industry.