2. The image is an extreme close up of On this film poster they haven‟t included the The background of the
the eye and a hand coming out of it. A release date and a tagline, this could because poster is the skin but it
extreme close up shows extreme they want to challenge the odes and has been edited to
detail and you would need a specific conventions of film posters. make it look like it‟s
reason to get this close. The eye can glowing.
represent clairvoyance, omniscience,
and/or a gateway into the soul. Other It shows the right hand
qualities that eyes are commonly coming out of the eye,
associated with are: intelligence, light, that could represent that
vigilance, moral conscience, and something or someone
truth. Looking someone in the eye is a is trapped and they are
western custom of honesty. In this trying to escape.
way covering of the eyes, by wearing
a helmet, sunglasses, etc, can mean The title „THE EYE‟ has some
mystery, not seeing the complete truth relevance to the human eye
or deceit. because the word „EYE‟ is in
bold which relates to the pupil
The extreme close up of the of the eye and the word „THE‟
eye, the iris is a brown colour. The is the outline of the pupil. The
brown represents use of the colour black, as
solidness, relliable, brown is the black is associated with death,
colour of earth and is abundant in evil and mystery. Black is a
nature. Light brown implies mysterious colour associated
genuineness. with fear and the unknown
(black holes). Black gives the
The leading actresses name
feeling of perspective and
„Jessica Alba‟ is above the
depth.
movie title. She is a well-
known actress who has
appeared in Fantastic 4. In the bottom right hand side
Throughout the poster all of the corner, there is the
text colour is black but „Jessica „Lionsgate‟ logo. Lionsgate
Alba‟ is in red this could There is information about the producers and people are known for making the
symbolize her strength, power involved in the making of the film. The production logo film „The Hunger games 2‟
and determination in the film makes loyal audience members want to go and see the film which is the studios highest
who could save the day. because they know it‟s a big budget and high quality film. grossing film.
3. The image is an close up of a As the background of the poster is black it diminishes The quote is used to further
face. A close up is useful for readability and makes it more eye catching with the red encourage audiences to go
showing detail. A close up of a and white fonts. This poster does not include a release and watch the film. Within
person emphasizes their date. the quote the word
emotional state. The feature of „Terrifying‟ stands out
the image that really stands out because they have
is the red eye, which looks like purposely made that word
that person is recording and bigger to show the audience
they could be possessed. Also this is a frightening film. Also
the colour of the eye is red the quote is in red which
which means danger and stay represents danger. In
away. Looking closely at the contrast to the person who
image there is feint lines going said the quote is in white.
across this could mean that The colour white is to be
someone is watching and considered the colour of
recording them. On the face perfection. This is telling the
there is a glow/ light this could audience that everyone
represent the opening of a dark should go and watch the
beginning. Some features of the film.
face have characteristics such
as it only shows half of the nose The title stands out as it is in
that represents that half of the white also the title has been
power has disappeared and it sliced randomly this implies that
only includes one eye which this film has a serious killer.
means that the person has no
authority.
The tagline „Fear revisited‟, as
this is a sequel this is telling the
On the poster there is two audience to expect more than
websites; the distributors the first film.
website (Magnet) and the
films website. This promotes
In the bottom right hand side
the film and encourages the
There is information about the producers and people corner, there is the „Magnet‟
audience to visit the website
involved in the making of the film. The production logo logo. Magnet have distributed
to find out more information.
makes loyal audience members want to go and see the film well known films such as
because they know it‟s a big budget and high quality film. Monsters.
4. The main image on this poster is a sinister looking boy in front of an old big house. The big old house in the background is a
typical convention of a horror film. The sinister looking boy goes against the average codes and conventions of a young boy
as young boys are perceived as being „good‟. This could relate to Claude‟s theory of binary oppositions as the boy is opposite
to normal boys. This could draw an audience to the film as the audience want to know why he‟s different.
„From the makers of Paranormal The main image has a short depth of field as
Also, inside the boys eye, the word
activity and saw‟. This is placed in the insidious is written there. This could
the boy is in focus and the house is out of
middle of the poster and will catch the suggest to the audience that something focus. This gives a subtle hint to what the
audience eye. Paranormal Activity supernatural is wrong with the boy. I film is about. The main focus of the poster is
and Saw were hugely successful think this will draw an audience as I find the boy and not the house, which is unusual
films, the audience from those two films with supernatural children is are for a horror film as most of them take place in
scary as it is opposite to what they are a big old house. This will draw in a bigger
films will go and watch this film perceived to be.
because they know it would have a audience as they will believe it is different to
big budget which means it will be a other horror films they have seen.
high quality film.
The tagline for the poster is
The title of the film stands out small in the way it is
clearly as it is mostly in a strong presented. The tagline „it‟s not
white colour against a dark the house that‟s haunted‟. The
background. The style of the title is tagline gives the audience a
also unique as part of the title is thrilling sense of the film. The
red. The connotations of red are tagline relates to Barthes
danger and blood. This suggests to Enigma theory as the
the audience that the film has a audience want to solve the
dangerous dark side to it. The word mystery and therefore will go
Insidious means 'Intended to entrap' and watch the film. The
which gives a clue to what the film tagline plays on societies
is about. stereotypes as children are
stereotyped to be innocent but
There is information about the producers this film challenges those
and people involved in the making of the stereotypes.
film. The production logo makes loyal
audience members want to go and see The movie release date is April 1st. April means The website is also provieded
the film because they know it‟s a big to open and hope for the future. This is ironic for the audience if they want
budget and high quality film. because the house is opening its doors to this to find out more information
boy and the outcome will be catastrophic. about the film.
5. The establishing shot of the Joker shows the audience what the joker looks like. The Jokers costume sets the house style of
the Empire magazine. The Joker‟s make up and sinister smile show his evil intentions. The direct eye contact attract the
readers so they can be immersed in the magazine.
The banner is at the top of the In this issue the „Empire‟
magazine „the dark knight world masthead is traditional as
exclusive‟ is in white which stands they always put the person
out against the black background. in the image infront of the
masthead to symbolize the
The main cover line „meet the authority and power. They
joker‟ is giving the audience to traditionally put the date and
find out more information price in the middle of the
about the nemesis, usually letter „M‟ and in this issue its
magazines would include in white which stands out
feature to meet the good guy. against the background. The
The font of the main cover line Empire website is
is going with the circus theme. underneath the „E‟ and is in
This creates more excitement red, also it is a small text
for the film as the audience size. In comparison to the
are introduced to all the magazine the audience will
characters, as Empire done a see the website and the
issue on Batman. The cover date/price last.
line underneath „He‟s a cold
blooded, mass murdering This is Empires unique feature
clown‟ gives the audience a to tell the audience what
sense of what his intentions special article is included in
are. This is further imposed by this issue. The use of the
the font of that extra cover white and black stand out
line, it is portrayed that the against the green, which will
Joker himself has written it. catch the audience eye.
In this instance the barcode is The extra cover line encourages the audience to buy the magazine as it
positioned on the bottom left hand shows them what‟s included inside. It follows the house style of green and
corner. A barcode is necessary for it white. Magazines traditionally have a left side third but this issue challenges
to be scanned in the shops. but putting it on the bottom right hand side corner.
6. The banner is at the top of the magazine because when it is placed on the shelves in the
shop this is will attract the audience eye and it is using the font of the title „Tron Legacy‟. It is In all Empire issues the
also telling the audience that this film will be in 3D which will attract more audience and this person is in front of the
film is really good as it is the event of the year. masthead but in this occasion
the masthead is in front this
Instead of writing Empires website, could represent her
Empire have wrote „Magazine of the importance as she has part of
year‟ this is to attract more the background, meaning
audiences. that‟s where she belongs. The
date and price are traditionally
The image is a mid shot. The placed in the middle of the „M‟.
actresses hair, outline of her eye and
her costume are black. This is In this instance the barcode is
symbolizing her power, mystery and positioned on the right hand
strength. Also the black denotes side in the middle. A barcode
strength and authority. As her iris is is necessary for it to be
blue it symbolizes her trust, loyalty, scanned in the shops.
wisdom, confidence and intelligence.
The background gives the audience This is telling the readers what
a glimpse of what the film is like (sci- else is included in the issue.
fi). By positioning it on the right it
is challenging the codes and
The magazine also shows that it‟s conventions of magazines as
up to date with the latest events it is should be placed on the
such as the Oscars. It shows the left side third. Also all the
audience that is you purchase the headlines are in yellow to
magazine you can read about a attract the audiences eye. The
mixture of films and celebrities use of the colour white stands
who were at the Oscars. out against the background.
This is telling the reader that
The magazine layout is based on the „Tron legacy‟ title. Underneath the magazine is also there is other editions to
promoting itself as „ the ultimate guide‟ which implies that Empire magazine have a high collect. Which increases the
knowledge of the latest films. Tron Legacy franchise.
7. The colour scheme of the magazine is The magazines website is traditionally The plug is Empires unique
mainly red to match the colour of the underneath the „E‟, if the audience want to feature that is included in the
character on the front cover. find out more information about the magazine. Stereotypically this
magazine or any other issues. issue could be aimed at male
gender due to the plug „40
movies that will get you sex‟.
The word „sex‟ is a bigger size
In this issue they have broken the than the rest of the words to
codes and conventions of the attract the audiences eye.
„Empire‟ masthead by adding fire.
Fire is the bringer of destruction, the The rosary beads shown on
symbolism of chaos and war. Fire Hellboy's wrist gives the
burns everything, bringing nothing audience a possible narrative to
but ruin. This would attract the the film. This is contrasting the
audiences eye as it is different from thought of religion will hell.
Empires usual masthead. Additionally, it shows that
Traditionally the colour of the price Hellboy may actually be the
and date is white but in this issue it is antagonist rather that the
red. protagonist that the name
“Hellboy” stereotypically
suggests.
In this issue the left side third is
placed traditionally. Within the left
side third they have done a separate There is an additional plug
house style of (white and gold). The that will attract „Hellboy 1‟
white stands out against the black. It audiences as there is a sneak
is important that the done it in white preview of the film. The yellow
as that will attract the audience eye. background against the black
Underneath they have used the text stands out and will attract
colour gold to breakout the text. the audiences eye.
In this instance the barcode is The „First look!‟ shows the audience that this is the first magazine to include a sneak
positioned on the bottom left hand preview which will increase the sales of the magazine. The tagline „You and whose
corner. A barcode is necessary for golden army?‟ this includes the reader and the use of the words „Golden army‟
it to be scanned in the shops. represent that the character is strong enough to beat an army. The movie title stands
out against the red background.
