6. Strength belief is held Stronger a belief is, the more likely it will cause a person to act on it.
7. Subjective Norm The subjective likelihood that a significant other (referent) things a person should perform a behavior times the person’s motivation to comply. These are then summed over the various salient referent persons.
8. I want to donate money to the Democratic Party. My mother does not think I should donate the money. My best friend things that I should donate the money.
9. Normative beliefs Perceptions of significant others’ preferences about whether one should engage in a behavior or not.
10. Motivation to Comply What motivation do we have to comply with the referent’s ideas of our behavior(s)?
13. Degree of Correspondence --How well does the intended result correspond to the behavior in question. --Great American Smoke Out – throw your pack of Cigarettes away
14. Change of Intention --If the purpose for enacting the behavior changes. --If a person finds out he has Ebola – don’t think s/he will quit smoking no matter what.
15. Not Under Volitional Control --If you can’t consciously control a specific behavior. --Many things have been found to be genetically based in our world.
