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Comm201 Presentation Quintero

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Comm201 Presentation Quintero

  1. 1. THE THEORY OF PLANNED BEHAVIOR
  2. 2. WHAT IS THIS YOU ASK?!?! A person has a certain attitude going into a situation, he/she also have specific expectations, and that person believes he/she has a certain amount of control that will lead to the best results. In other words... A person goes into a situation with a structured idea of what they want to communicate
  3. 3. OK, WELL WHY DOES THIS MATTER TO ANYONE?!?! For everyone else: The reason why people should be interested in the theory of planned behavior it can impact their sexual life because a study found that using the theory of planned behavior can help someone have intercourse (Simms & Byers, 2013).
  4. 4. OHHH I GET IT NOW!
  5. 5. ICEK AJZEN An important person in this theory is ICEK AJZEN. He came up with the three main points in this theory which include: attitude towards the behavior, behavior intention, and perceived behavioral control (Ajzen, 2002) Isn't he lovelyyyyyyyyyyy yyyyyyyy?
  6. 6. WELL HOW IS THIS IMPORTANT TO COMM STUDIES? Well this theory can be applied to many different aspects of communication studies and can explain some communication phenomena!
  7. 7. CRITICISM  The theory does not explain all behaviors, it has its limitations. I can only do so much!!!!
  8. 8. SO WHAT NOW….? Scholars like this theory because it has many variables that effect different aspects of communication that can be studied more (Hobbs & Evans, 1980).
  9. 9. AND NOW WE ARE DONE!!!!!!!!!
  10. 10. REFERENCES Ajzen, I. (2002). Perceived Behavioral Control, Self-Efficacy, Locus of Control, and the Theory of Planned Behavior. Journal of Applied Social Psychology, 32, 665–683. doi: 10.1111/j.1559-1816.2002.tb00236.x Hobbs, J. R. and Evans, D. A. (1980). Conversation as Planned Behavior. Cognitive Science, 4, 349–377. doi: 10.1207/s15516709cog0404_2Top of Form Simms, D. C. & Byers, E. S. (2013). Heterosexual Daters’ Sexual Initiation Behaviors: Use of the Theory of Planned Behavior. Archives of Sexual Behavior, 42(1), 105-116. doi: 10.1007/s10508-012-9994-7

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