Risk Communication Presentation

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This presentation summarizes the research of Dr. Jason S. Wrench on risk communication.

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Risk Communication Presentation

  1. 1. Reclaiming a Communication Focus in Risk Communication Presentation by Jason S. Wrench
  2. 2. Union Carbide Plant in Bhopal, India
  3. 3. 2,000 Died Instantly 20,000 Died in the First Week 200,000+ were injured
  4. 5. Three Phases of Risk Communication Phase I (1975-1984) – Risk Assessment Model Phase II (1985-1994) – Risk Management Model Phase III (1994-Present Day) – Risk Communication Model
  5. 6. Basic Terminology Hazard: Anything that can cause morbidity (injury) or mortality (death). Risk: The probability of morbidity (loss of limb or injury) or mortality (loss of life) associated with a specific hazard.
  6. 7. Risk Communication The process by which an individual or group of individuals (risk communicator[s]) stimulates meaning in the minds of another individual or group individuals (receiver[s]) about the morbidity and mortality associated with a specific hazard by means of verbal, nonverbal, and mediated messages.
  7. 8. Wrench (2004) “Development and Validity Testing of the Risk Communicator Style Scale” + Caring/Goodwill + Trustworthiness + + Competence Source Credibility + Behavioral - + Affective + Cognitive Interaction Satisfaction + - Receiver Apprehension + Communicator Clarity + Nonverbal Immediacy Technical Democratic. Communication Variables
  8. 9. Four Types of Risk Communicators Risk Educators Risk Feelers + Democratic Risk Assessors Risk Avoiders - Democratic + Technical - Technical
  9. 10. Wrench (2007) “The Influence of Perceived Risk Knowledge on Risk Communication” + Caring/Goodwill + Trustworthiness + Competence Source Credibility + Behavioral + Affective + Cognitive Interaction Satisfaction - Receiver Apprehension + Communicator Clarity + Nonverbal Immediacy Risk Knowledge Communication Variables
  10. 11. Wrench, Fiore, & Charbonnette “The Impact of Crisis Communication on Levels of Acute-Traumatic Stress Disorder As a Result of the September 11, 2001, Terrorist Attacks on the United States” .20 .50 Canonical Correlation .28 -.76 Hyperarousal .82 -.41 Intrusion .19 -.91 Avoidance .82 .58 Crisis Knowledge .29 -.96 Receiver Apprehension Variate #2 Variate #1
  11. 12. Impact of Receiver Characteristics + + Locus of Control + + Psychoticism + Neuroticism Extraversion Human Temperament Receiver Characteristics Belief About Harm Risk Knowledge Technical Democratic Communication Variables
  12. 13. Continued - Risk Knowledge - Technical Risk Communicator Style + + Democratic Risk Communicator Style Receiver Perceptions - + - Receiver Apprehension + Responsiveness Assertiveness Sociocommunicative Orientation Belief About Harm Risk Knowledge Technical Democratic Communication Variables
  13. 14. Future Directions <ul><li>More research is needed on crisis communication in general. </li></ul><ul><li>More receiver characteristics that could impact perceived Risk. </li></ul><ul><li>I would like to experimentally test the effect of political affiliation on people’s perceptions of a source of risk communication. </li></ul><ul><li>Currently Risk and Crisis Communication is fairly a theoretical, which needs to change. </li></ul>

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