SlideShare a Scribd company logo

Social Media And Insurance Agencies What You Need To Know 091310 Full

•Download as PPT, PDF•
•
Jason Hoeppner
Jason Hoeppner

Presented at the 2010 TENCon in Chicago.

Economy & FinanceBusiness
1 of 38
Social Media and Insurance Agencies - What You Need to Know Picture of Presenter Jason Hoeppner, CIC B. H. Burke & Co., Inc.
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Agenda
Things To Think About ,[object Object],[object Object],[object Object],[object Object]
Things To Think About — Why Do You Lose Customers? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Things To Think About — Why Do You Keep Customers? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Typical Agency Relationship Progression - Without Social Media RELATIONSHIP SPECTRUM “ Have we met?” “ I know you from the Chamber.” “ Oh, you sell insurance.” “ Ok, quote me.” Renewal time… “ Am I happy? Am I paying too much?” “ Service is great, and I trust him.” … The relationship is solid. Service Life Could last months … or years! Could last years … or only months!
Typical Agency Relationship Progression – With Social Media RELATIONSHIP SPECTRUM “ Have we met?” “ I know you from the Chamber.” “ Oh, you sell insurance.” “ Ok, quote me.” Renewal time… “ Am I happy? Am I paying too much?” “ Service is great, and I trust him.” … The relationship is solid. Service Life Better service, enhanced relationship. Connect online & share Oh, you’re a person, not just an insurance geek!
What Are Social Media? ,[object Object],[object Object]
What Are Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What’s Out There ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
What is Available — Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Available — LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is Available — Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Do I Get Started? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Agency Strategy — side note ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Do I Get Started? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Do I Get Started? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Do I Get Started? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],By the way, if you are not already using social media as an HR tool, you definitely should start!
Agency Policy on Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Should We Use It? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Implications ,[object Object],[object Object],[object Object],[object Object],[object Object]
Implications — Online Presence & Image ,[object Object],[object Object],[object Object]
Implications — What To Keep In Mind ,[object Object],[object Object],[object Object],[object Object]
Bonus Your great article on how to prepare your vacation home for winter… People like and share your article
Now What? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Now, Back at the Office ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Do Not Expect Immediate Results. As With Any Relationship, Developing a Level of Trust That Transitions to an Agent/Client Situation may take some time.
Another Note ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Resources / Useful Links ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2010 ASCnet Partners Principal Partner
2010 ASCnet Partners Gold Partner Platinum Partners
2010 ASCnet Partners Bronze Partners Silver Partners
 
Facebook Privacy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recommended

PA AMSUG Soc Med Jan10
PA AMSUG Soc Med Jan10PA AMSUG Soc Med Jan10
PA AMSUG Soc Med Jan10Jason Hoeppner
 
NE AMSUG Social Media & Networking Feb10
NE AMSUG Social Media & Networking Feb10NE AMSUG Social Media & Networking Feb10
NE AMSUG Social Media & Networking Feb10Jason Hoeppner
 
Best Practices Social Media Marketing For Business
Best Practices Social Media Marketing For BusinessBest Practices Social Media Marketing For Business
Best Practices Social Media Marketing For BusinessSurekha Parekh
 
Peak Performance Social Media Presentation L Trank Final Mtns
Peak Performance Social Media Presentation L Trank Final MtnsPeak Performance Social Media Presentation L Trank Final Mtns
Peak Performance Social Media Presentation L Trank Final MtnsLisa Trank
 
Social media-email-mat
Social media-email-matSocial media-email-mat
Social media-email-matMAX Communications
 
how to earns using Facebook passive income
how to earns using Facebook passive incomehow to earns using Facebook passive income
how to earns using Facebook passive incomeKumar Kishor
 
Teradata Social Media Guidelines
Teradata Social Media GuidelinesTeradata Social Media Guidelines
Teradata Social Media GuidelinesTeradata
 
Building a Social Recruiting Strategy
Building a Social Recruiting StrategyBuilding a Social Recruiting Strategy
Building a Social Recruiting StrategyAlex Putman
 

Recommended

PA AMSUG Soc Med Jan10
PA AMSUG Soc Med Jan10PA AMSUG Soc Med Jan10
PA AMSUG Soc Med Jan10Jason Hoeppner
 
NE AMSUG Social Media & Networking Feb10
NE AMSUG Social Media & Networking Feb10NE AMSUG Social Media & Networking Feb10
NE AMSUG Social Media & Networking Feb10Jason Hoeppner
 
Best Practices Social Media Marketing For Business
Best Practices Social Media Marketing For BusinessBest Practices Social Media Marketing For Business
Best Practices Social Media Marketing For BusinessSurekha Parekh
 
Peak Performance Social Media Presentation L Trank Final Mtns
Peak Performance Social Media Presentation L Trank Final MtnsPeak Performance Social Media Presentation L Trank Final Mtns
Peak Performance Social Media Presentation L Trank Final MtnsLisa Trank
 
Social media-email-mat
Social media-email-matSocial media-email-mat
Social media-email-matMAX Communications
 
how to earns using Facebook passive income
how to earns using Facebook passive incomehow to earns using Facebook passive income
how to earns using Facebook passive incomeKumar Kishor
 
Teradata Social Media Guidelines
Teradata Social Media GuidelinesTeradata Social Media Guidelines
Teradata Social Media GuidelinesTeradata
 
Building a Social Recruiting Strategy
Building a Social Recruiting StrategyBuilding a Social Recruiting Strategy
Building a Social Recruiting StrategyAlex Putman
 
Social Media Marketing - Facebook, Twitter, LinkedIn
Social Media Marketing - Facebook, Twitter, LinkedInSocial Media Marketing - Facebook, Twitter, LinkedIn
Social Media Marketing - Facebook, Twitter, LinkedInHarsimran Singh
 
Getting started with LinkedIn
Getting started with LinkedInGetting started with LinkedIn
Getting started with LinkedInKhalid Raza
 
Facebook quick-guide
Facebook quick-guideFacebook quick-guide
Facebook quick-guidephilip tony
 
SMPS Columbus Online Social Media Panel Presentation
SMPS Columbus Online Social Media Panel PresentationSMPS Columbus Online Social Media Panel Presentation
SMPS Columbus Online Social Media Panel PresentationStephanie Brown
 
Getting It Jobs In Social Media
Getting It Jobs In Social MediaGetting It Jobs In Social Media
Getting It Jobs In Social MediaKelly Ripley Feller
 
Social media 101
Social media 101Social media 101
Social media 101Heather Saylor
 
Presentation Social Media With A Purpose
Presentation Social Media With A PurposePresentation Social Media With A Purpose
Presentation Social Media With A PurposeCommunity Foundation of Sarasota County
 
How to Grow Your Practice Using Social Media Marketing- pcrs presentation
How to Grow Your Practice Using Social Media Marketing- pcrs presentationHow to Grow Your Practice Using Social Media Marketing- pcrs presentation
How to Grow Your Practice Using Social Media Marketing- pcrs presentationSusan Bloom
 
Social Media - Making The Face To Face Connections
Social Media - Making The Face To Face ConnectionsSocial Media - Making The Face To Face Connections
Social Media - Making The Face To Face ConnectionsFirst Story Real Estate Company
 
Social media presentation from aravind
Social media presentation from aravindSocial media presentation from aravind
Social media presentation from aravindAravind Kotagiri
 
Intermediate social media business march 2011
Intermediate social media business march 2011Intermediate social media business march 2011
Intermediate social media business march 2011HubSpot
 
Social Recruiting Strategy
Social Recruiting StrategySocial Recruiting Strategy
Social Recruiting StrategySynergisIT
 
Social Recruiting for Healthcare: Looking Beyond the Buzz
Social Recruiting for Healthcare: Looking Beyond the BuzzSocial Recruiting for Healthcare: Looking Beyond the Buzz
Social Recruiting for Healthcare: Looking Beyond the BuzzN. Robert Johnson, APR
 
Facebook riches
Facebook richesFacebook riches
Facebook richesAmitpuhal1
 
The new age of rainmaking
The new age of rainmaking The new age of rainmaking
The new age of rainmaking weinmark
 
HR Digital Recruitment
HR Digital RecruitmentHR Digital Recruitment
HR Digital RecruitmentLeo Law
 
The Art of Social Networking
The Art of Social NetworkingThe Art of Social Networking
The Art of Social NetworkingBDPA Education and Technology Foundation
 
Social media marketing for audiology copy
Social media marketing for audiology copySocial media marketing for audiology copy
Social media marketing for audiology copyCindy Rosen
 
Social Media Half Day Workshop SSWBN
Social Media Half Day Workshop SSWBNSocial Media Half Day Workshop SSWBN
Social Media Half Day Workshop SSWBNwickedsimple
 
Social Recruiting Strategy
Social Recruiting StrategySocial Recruiting Strategy
Social Recruiting StrategySynergisIT
 
Marketing MindMap Expertise Holladay
Marketing MindMap Expertise HolladayMarketing MindMap Expertise Holladay
Marketing MindMap Expertise HolladayErik Holladay
 
Social Media Marketing Mindmap for Small Business
Social Media Marketing Mindmap for Small BusinessSocial Media Marketing Mindmap for Small Business
Social Media Marketing Mindmap for Small BusinessNick Bowditch
 

More Related Content

What's hot

Social Media Marketing - Facebook, Twitter, LinkedIn
Social Media Marketing - Facebook, Twitter, LinkedInSocial Media Marketing - Facebook, Twitter, LinkedIn
Social Media Marketing - Facebook, Twitter, LinkedInHarsimran Singh
 
Getting started with LinkedIn
Getting started with LinkedInGetting started with LinkedIn
Getting started with LinkedInKhalid Raza
 
Facebook quick-guide
Facebook quick-guideFacebook quick-guide
Facebook quick-guidephilip tony
 
SMPS Columbus Online Social Media Panel Presentation
SMPS Columbus Online Social Media Panel PresentationSMPS Columbus Online Social Media Panel Presentation
SMPS Columbus Online Social Media Panel PresentationStephanie Brown
 
How to Grow Your Practice Using Social Media Marketing- pcrs presentation
How to Grow Your Practice Using Social Media Marketing- pcrs presentationHow to Grow Your Practice Using Social Media Marketing- pcrs presentation
How to Grow Your Practice Using Social Media Marketing- pcrs presentationSusan Bloom
 
Social media presentation from aravind
Social media presentation from aravindSocial media presentation from aravind
Social media presentation from aravindAravind Kotagiri
 
Intermediate social media business march 2011
Intermediate social media business march 2011Intermediate social media business march 2011
Intermediate social media business march 2011HubSpot
 
Social Recruiting Strategy
Social Recruiting StrategySocial Recruiting Strategy
Social Recruiting StrategySynergisIT
 
Social Recruiting for Healthcare: Looking Beyond the Buzz
Social Recruiting for Healthcare: Looking Beyond the BuzzSocial Recruiting for Healthcare: Looking Beyond the Buzz
Social Recruiting for Healthcare: Looking Beyond the BuzzN. Robert Johnson, APR
 
Facebook riches
Facebook richesFacebook riches
Facebook richesAmitpuhal1
 
The new age of rainmaking
The new age of rainmaking The new age of rainmaking
The new age of rainmaking weinmark
 
HR Digital Recruitment
HR Digital RecruitmentHR Digital Recruitment
HR Digital RecruitmentLeo Law
 
Social media marketing for audiology copy
Social media marketing for audiology copySocial media marketing for audiology copy
Social media marketing for audiology copyCindy Rosen
 
Social Media Half Day Workshop SSWBN
Social Media Half Day Workshop SSWBNSocial Media Half Day Workshop SSWBN
Social Media Half Day Workshop SSWBNwickedsimple
 
Social Recruiting Strategy
Social Recruiting StrategySocial Recruiting Strategy
Social Recruiting StrategySynergisIT
 

What's hot (20)

Social Media Marketing - Facebook, Twitter, LinkedIn
Social Media Marketing - Facebook, Twitter, LinkedInSocial Media Marketing - Facebook, Twitter, LinkedIn
Social Media Marketing - Facebook, Twitter, LinkedIn
 
Getting started with LinkedIn
Getting started with LinkedInGetting started with LinkedIn
Getting started with LinkedIn
 
Facebook quick-guide
Facebook quick-guideFacebook quick-guide
Facebook quick-guide
 
SMPS Columbus Online Social Media Panel Presentation
SMPS Columbus Online Social Media Panel PresentationSMPS Columbus Online Social Media Panel Presentation
SMPS Columbus Online Social Media Panel Presentation
 
Getting It Jobs In Social Media
Getting It Jobs In Social MediaGetting It Jobs In Social Media
Getting It Jobs In Social Media
 
Social media 101
Social media 101Social media 101
Social media 101
 
Presentation Social Media With A Purpose
Presentation Social Media With A PurposePresentation Social Media With A Purpose
Presentation Social Media With A Purpose
 
How to Grow Your Practice Using Social Media Marketing- pcrs presentation
How to Grow Your Practice Using Social Media Marketing- pcrs presentationHow to Grow Your Practice Using Social Media Marketing- pcrs presentation
How to Grow Your Practice Using Social Media Marketing- pcrs presentation
 
Social Media - Making The Face To Face Connections
Social Media - Making The Face To Face ConnectionsSocial Media - Making The Face To Face Connections
Social Media - Making The Face To Face Connections
 
Social media presentation from aravind
Social media presentation from aravindSocial media presentation from aravind
Social media presentation from aravind
 
Intermediate social media business march 2011
Intermediate social media business march 2011Intermediate social media business march 2011
Intermediate social media business march 2011
 
Social Recruiting Strategy
Social Recruiting StrategySocial Recruiting Strategy
Social Recruiting Strategy
 
Social Recruiting for Healthcare: Looking Beyond the Buzz
Social Recruiting for Healthcare: Looking Beyond the BuzzSocial Recruiting for Healthcare: Looking Beyond the Buzz
Social Recruiting for Healthcare: Looking Beyond the Buzz
 
Facebook riches
Facebook richesFacebook riches
Facebook riches
 
The new age of rainmaking
The new age of rainmaking The new age of rainmaking
The new age of rainmaking
 
HR Digital Recruitment
HR Digital RecruitmentHR Digital Recruitment
HR Digital Recruitment
 
The Art of Social Networking
The Art of Social NetworkingThe Art of Social Networking
The Art of Social Networking
 
Social media marketing for audiology copy
Social media marketing for audiology copySocial media marketing for audiology copy
Social media marketing for audiology copy
 
Social Media Half Day Workshop SSWBN
Social Media Half Day Workshop SSWBNSocial Media Half Day Workshop SSWBN
Social Media Half Day Workshop SSWBN
 
Social Recruiting Strategy
Social Recruiting StrategySocial Recruiting Strategy
Social Recruiting Strategy
 

Viewers also liked

Marketing MindMap Expertise Holladay
Marketing MindMap Expertise HolladayMarketing MindMap Expertise Holladay
Marketing MindMap Expertise HolladayErik Holladay
 
Social Media Marketing Mindmap for Small Business
Social Media Marketing Mindmap for Small BusinessSocial Media Marketing Mindmap for Small Business
Social Media Marketing Mindmap for Small BusinessNick Bowditch
 
Creating a Business Presence on Facebook
Creating a Business Presence on FacebookCreating a Business Presence on Facebook
Creating a Business Presence on FacebookAHMLBusinessServices
 
Social Media Marketing for Health Insurance
Social Media Marketing for Health InsuranceSocial Media Marketing for Health Insurance
Social Media Marketing for Health InsuranceSocial Samosa
 
Social Media for Insurance
Social Media for InsuranceSocial Media for Insurance
Social Media for InsuranceClutchMediaGroup
 
Facebook Ads 2017 - EcoMedia
Facebook Ads 2017 - EcoMediaFacebook Ads 2017 - EcoMedia
Facebook Ads 2017 - EcoMediaEcoMedia .
 
Marketing to the Connected Generation through Social Media
Marketing to the Connected Generation through Social MediaMarketing to the Connected Generation through Social Media
Marketing to the Connected Generation through Social MediaRyan Hanley
 

Viewers also liked (8)

Marketing MindMap Expertise Holladay
Marketing MindMap Expertise HolladayMarketing MindMap Expertise Holladay
Marketing MindMap Expertise Holladay
 
Social Media Marketing Mindmap for Small Business
Social Media Marketing Mindmap for Small BusinessSocial Media Marketing Mindmap for Small Business
Social Media Marketing Mindmap for Small Business
 
Creating a Business Presence on Facebook
Creating a Business Presence on FacebookCreating a Business Presence on Facebook
Creating a Business Presence on Facebook
 
Social Media Marketing for Health Insurance
Social Media Marketing for Health InsuranceSocial Media Marketing for Health Insurance
Social Media Marketing for Health Insurance
 
Online Visualization and Organization Tools
Online Visualization and Organization ToolsOnline Visualization and Organization Tools
Online Visualization and Organization Tools
 
Social Media for Insurance
Social Media for InsuranceSocial Media for Insurance
Social Media for Insurance
 
Facebook Ads 2017 - EcoMedia
Facebook Ads 2017 - EcoMediaFacebook Ads 2017 - EcoMedia
Facebook Ads 2017 - EcoMedia
 
Marketing to the Connected Generation through Social Media
Marketing to the Connected Generation through Social MediaMarketing to the Connected Generation through Social Media
Marketing to the Connected Generation through Social Media
 

Similar to Social Media And Insurance Agencies What You Need To Know 091310 Full

TENCon2011 Social Media
TENCon2011 Social MediaTENCon2011 Social Media
TENCon2011 Social MediaJason Hoeppner
 
Social media integration strategy
Social media integration strategySocial media integration strategy
Social media integration strategyRobin Low
 
Learn How To Successfully Use Social Media To
Learn How To Successfully Use Social Media ToLearn How To Successfully Use Social Media To
Learn How To Successfully Use Social Media ToRun2LIVE, Inc.
 
Deluxe/Risdall Social Media Marketing Webinar Presentation
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe/Risdall Social Media Marketing Webinar Presentation
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe Corporation
 
Demonstrating the value of social media to senior partners
Demonstrating the value of social media to senior partnersDemonstrating the value of social media to senior partners
Demonstrating the value of social media to senior partnersGood2bSocial
 
Demonstrating the value of social media to senior partners
Demonstrating the value of social media to senior partnersDemonstrating the value of social media to senior partners
Demonstrating the value of social media to senior partnersGuy Alvarez
 
Moz: Beginners guide to Social Media Marketing
Moz: Beginners guide to Social Media MarketingMoz: Beginners guide to Social Media Marketing
Moz: Beginners guide to Social Media MarketingNaveen Srikantaiah
 
SM_Success_in_7_simple_steps.rev.10.24.16
SM_Success_in_7_simple_steps.rev.10.24.16SM_Success_in_7_simple_steps.rev.10.24.16
SM_Success_in_7_simple_steps.rev.10.24.16Erin Cell
 
Becoming A Networked Nonprofit
Becoming A Networked NonprofitBecoming A Networked Nonprofit
Becoming A Networked NonprofitBeth Kanter
 
Incorporating Social Media into Your Strategy
Incorporating Social Media into Your StrategyIncorporating Social Media into Your Strategy
Incorporating Social Media into Your StrategyAyelet Baron
 
Explanation about how make the social network desy rizmayanti ipa 3
Explanation about how make the social network desy rizmayanti ipa 3Explanation about how make the social network desy rizmayanti ipa 3
Explanation about how make the social network desy rizmayanti ipa 3sman 2 mataram
 
Explanation text how make the social network
Explanation text how make the social networkExplanation text how make the social network
Explanation text how make the social networksman 2 mataram
 
Explanation text how make the social network
Explanation text how make the social networkExplanation text how make the social network
Explanation text how make the social networksman 2 mataram
 
Monitoring The Social Media Conversation Vocus Webinar
Monitoring The Social Media Conversation Vocus WebinarMonitoring The Social Media Conversation Vocus Webinar
Monitoring The Social Media Conversation Vocus WebinarJenni Lloyd
 
Social Media For Government
Social Media For GovernmentSocial Media For Government
Social Media For GovernmentSandra Fernandez
 
Social media compliance
Social media complianceSocial media compliance
Social media complianceMatchPointSG
 
Funjet Social Media Marketing
Funjet Social Media MarketingFunjet Social Media Marketing
Funjet Social Media MarketingFunjet Vacations
 
Social-Messaging.pdf
Social-Messaging.pdfSocial-Messaging.pdf
Social-Messaging.pdfkungkeng999
 

Similar to Social Media And Insurance Agencies What You Need To Know 091310 Full (20)

TENCon2011 Social Media
TENCon2011 Social MediaTENCon2011 Social Media
TENCon2011 Social Media
 
Social media integration strategy
Social media integration strategySocial media integration strategy
Social media integration strategy
 
Learn How To Successfully Use Social Media To
Learn How To Successfully Use Social Media ToLearn How To Successfully Use Social Media To
Learn How To Successfully Use Social Media To
 
Deluxe/Risdall Social Media Marketing Webinar Presentation
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe/Risdall Social Media Marketing Webinar Presentation
Deluxe/Risdall Social Media Marketing Webinar Presentation
 
Demonstrating the value of social media to senior partners
Demonstrating the value of social media to senior partnersDemonstrating the value of social media to senior partners
Demonstrating the value of social media to senior partners
 
Demonstrating the value of social media to senior partners
Demonstrating the value of social media to senior partnersDemonstrating the value of social media to senior partners
Demonstrating the value of social media to senior partners
 
Beginners Guide to Social Media
Beginners Guide to Social MediaBeginners Guide to Social Media
Beginners Guide to Social Media
 
Moz: Beginners guide to Social Media Marketing
Moz: Beginners guide to Social Media MarketingMoz: Beginners guide to Social Media Marketing
Moz: Beginners guide to Social Media Marketing
 
SM_Success_in_7_simple_steps.rev.10.24.16
SM_Success_in_7_simple_steps.rev.10.24.16SM_Success_in_7_simple_steps.rev.10.24.16
SM_Success_in_7_simple_steps.rev.10.24.16
 
Becoming A Networked Nonprofit
Becoming A Networked NonprofitBecoming A Networked Nonprofit
Becoming A Networked Nonprofit
 
Case For Social Engagement
Case For Social EngagementCase For Social Engagement
Case For Social Engagement
 
Incorporating Social Media into Your Strategy
Incorporating Social Media into Your StrategyIncorporating Social Media into Your Strategy
Incorporating Social Media into Your Strategy
 
Explanation about how make the social network desy rizmayanti ipa 3
Explanation about how make the social network desy rizmayanti ipa 3Explanation about how make the social network desy rizmayanti ipa 3
Explanation about how make the social network desy rizmayanti ipa 3
 
Explanation text how make the social network
Explanation text how make the social networkExplanation text how make the social network
Explanation text how make the social network
 
Explanation text how make the social network
Explanation text how make the social networkExplanation text how make the social network
Explanation text how make the social network
 
Monitoring The Social Media Conversation Vocus Webinar
Monitoring The Social Media Conversation Vocus WebinarMonitoring The Social Media Conversation Vocus Webinar
Monitoring The Social Media Conversation Vocus Webinar
 
Social Media For Government
Social Media For GovernmentSocial Media For Government
Social Media For Government
 
Social media compliance
Social media complianceSocial media compliance
Social media compliance
 
Funjet Social Media Marketing
Funjet Social Media MarketingFunjet Social Media Marketing
Funjet Social Media Marketing
 
Social-Messaging.pdf
Social-Messaging.pdfSocial-Messaging.pdf
Social-Messaging.pdf
 

More from Jason Hoeppner

Big Event 2011: Producers...
Big Event 2011: Producers...Big Event 2011: Producers...
Big Event 2011: Producers...Jason Hoeppner
 
Social Media Part 2 with QQ Solutions
Social Media Part 2 with QQ SolutionsSocial Media Part 2 with QQ Solutions
Social Media Part 2 with QQ SolutionsJason Hoeppner
 
Social Media w/QQ Solutions
Social Media w/QQ SolutionsSocial Media w/QQ Solutions
Social Media w/QQ SolutionsJason Hoeppner
 
TENCon2011 Workflows & Auditing
TENCon2011 Workflows & AuditingTENCon2011 Workflows & Auditing
TENCon2011 Workflows & AuditingJason Hoeppner
 
IIAC Young Agents - Protecting Your Insureds\' Private Information
IIAC Young Agents - Protecting Your Insureds\' Private InformationIIAC Young Agents - Protecting Your Insureds\' Private Information
IIAC Young Agents - Protecting Your Insureds\' Private InformationJason Hoeppner
 
Soc Med1 16 Nov2010 Final
Soc Med1 16 Nov2010 FinalSoc Med1 16 Nov2010 Final
Soc Med1 16 Nov2010 FinalJason Hoeppner
 

More from Jason Hoeppner (8)

Big Event 2011: Producers...
Big Event 2011: Producers...Big Event 2011: Producers...
Big Event 2011: Producers...
 
Social Media Part 2 with QQ Solutions
Social Media Part 2 with QQ SolutionsSocial Media Part 2 with QQ Solutions
Social Media Part 2 with QQ Solutions
 
Social Media w/QQ Solutions
Social Media w/QQ SolutionsSocial Media w/QQ Solutions
Social Media w/QQ Solutions
 
TENCon2011 Workflows & Auditing
TENCon2011 Workflows & AuditingTENCon2011 Workflows & Auditing
TENCon2011 Workflows & Auditing
 
IIAC Young Agents - Protecting Your Insureds\' Private Information
IIAC Young Agents - Protecting Your Insureds\' Private InformationIIAC Young Agents - Protecting Your Insureds\' Private Information
IIAC Young Agents - Protecting Your Insureds\' Private Information
 
Soc Med1 16 Nov2010 Final
Soc Med1 16 Nov2010 FinalSoc Med1 16 Nov2010 Final
Soc Med1 16 Nov2010 Final
 
MAIA Panel Big Event
MAIA Panel Big EventMAIA Panel Big Event
MAIA Panel Big Event
 
ASCnet Soc Med Nov09
ASCnet Soc Med Nov09ASCnet Soc Med Nov09
ASCnet Soc Med Nov09
 

Recently uploaded

20240417-Calibre-April-2024-Investor-Presentation.pdf
20240417-Calibre-April-2024-Investor-Presentation.pdf20240417-Calibre-April-2024-Investor-Presentation.pdf
20240417-Calibre-April-2024-Investor-Presentation.pdfAdnet Communications
 
02_Fabio Colombo_Accenture_MeetupDora&Cybersecurity.pptx
02_Fabio Colombo_Accenture_MeetupDora&Cybersecurity.pptx02_Fabio Colombo_Accenture_MeetupDora&Cybersecurity.pptx
02_Fabio Colombo_Accenture_MeetupDora&Cybersecurity.pptxFinTech Belgium
 
20240429 Calibre April 2024 Investor Presentation.pdf
20240429 Calibre April 2024 Investor Presentation.pdf20240429 Calibre April 2024 Investor Presentation.pdf
20240429 Calibre April 2024 Investor Presentation.pdfAdnet Communications
 
The Economic History of the U.S. Lecture 17.pdf
The Economic History of the U.S. Lecture 17.pdfThe Economic History of the U.S. Lecture 17.pdf
The Economic History of the U.S. Lecture 17.pdfGale Pooley
 
CALL ON ➥8923113531 🔝Call Girls Gomti Nagar Lucknow best sexual service
CALL ON ➥8923113531 🔝Call Girls Gomti Nagar Lucknow best sexual serviceCALL ON ➥8923113531 🔝Call Girls Gomti Nagar Lucknow best sexual service
CALL ON ➥8923113531 🔝Call Girls Gomti Nagar Lucknow best sexual serviceanilsa9823
 
Call US 📞 9892124323 ✅ Kurla Call Girls In Kurla ( Mumbai ) secure service
Call US 📞 9892124323 ✅ Kurla Call Girls In Kurla ( Mumbai ) secure serviceCall US 📞 9892124323 ✅ Kurla Call Girls In Kurla ( Mumbai ) secure service
Call US 📞 9892124323 ✅ Kurla Call Girls In Kurla ( Mumbai ) secure servicePooja Nehwal
 
The Economic History of the U.S. Lecture 21.pdf
The Economic History of the U.S. Lecture 21.pdfThe Economic History of the U.S. Lecture 21.pdf
The Economic History of the U.S. Lecture 21.pdfGale Pooley
 
High Class Call Girls Nagpur Grishma Call 7001035870 Meet With Nagpur Escorts
High Class Call Girls Nagpur Grishma Call 7001035870 Meet With Nagpur EscortsHigh Class Call Girls Nagpur Grishma Call 7001035870 Meet With Nagpur Escorts
High Class Call Girls Nagpur Grishma Call 7001035870 Meet With Nagpur Escortsranjana rawat
 
Vip Call US 📞 7738631006 ✅Call Girls In Sakinaka ( Mumbai )
Vip Call US 📞 7738631006 ✅Call Girls In Sakinaka ( Mumbai )Vip Call US 📞 7738631006 ✅Call Girls In Sakinaka ( Mumbai )
Vip Call US 📞 7738631006 ✅Call Girls In Sakinaka ( Mumbai )Pooja Nehwal
 
Quarter 4- Module 3 Principles of Marketing
Quarter 4- Module 3 Principles of MarketingQuarter 4- Module 3 Principles of Marketing
Quarter 4- Module 3 Principles of MarketingMaristelaRamos12
 
TEST BANK For Corporate Finance, 13th Edition By Stephen Ross, Randolph Weste...
TEST BANK For Corporate Finance, 13th Edition By Stephen Ross, Randolph Weste...TEST BANK For Corporate Finance, 13th Edition By Stephen Ross, Randolph Weste...
TEST BANK For Corporate Finance, 13th Edition By Stephen Ross, Randolph Weste...ssifa0344
 
The Economic History of the U.S. Lecture 22.pdf
The Economic History of the U.S. Lecture 22.pdfThe Economic History of the U.S. Lecture 22.pdf
The Economic History of the U.S. Lecture 22.pdfGale Pooley
 
Q3 2024 Earnings Conference Call and Webcast Slides
Q3 2024 Earnings Conference Call and Webcast SlidesQ3 2024 Earnings Conference Call and Webcast Slides
Q3 2024 Earnings Conference Call and Webcast SlidesMarketing847413
 
Malad Call Girl in Services 9892124323 | ₹,4500 With Room Free Delivery
Malad Call Girl in Services 9892124323 | ₹,4500 With Room Free DeliveryMalad Call Girl in Services 9892124323 | ₹,4500 With Room Free Delivery
Malad Call Girl in Services 9892124323 | ₹,4500 With Room Free DeliveryPooja Nehwal
 
00_Main ppt_MeetupDORA&CyberSecurity.pptx
00_Main ppt_MeetupDORA&CyberSecurity.pptx00_Main ppt_MeetupDORA&CyberSecurity.pptx
00_Main ppt_MeetupDORA&CyberSecurity.pptxFinTech Belgium
 
VIP Call Girls Service Dilsukhnagar Hyderabad Call +91-8250192130
VIP Call Girls Service Dilsukhnagar Hyderabad Call +91-8250192130VIP Call Girls Service Dilsukhnagar Hyderabad Call +91-8250192130
VIP Call Girls Service Dilsukhnagar Hyderabad Call +91-8250192130Suhani Kapoor
 
Solution Manual for Principles of Corporate Finance 14th Edition by Richard B...
Solution Manual for Principles of Corporate Finance 14th Edition by Richard B...Solution Manual for Principles of Corporate Finance 14th Edition by Richard B...
Solution Manual for Principles of Corporate Finance 14th Edition by Richard B...ssifa0344
 
High Class Call Girls Nashik Maya 7001305949 Independent Escort Service Nashik
High Class Call Girls Nashik Maya 7001305949 Independent Escort Service NashikHigh Class Call Girls Nashik Maya 7001305949 Independent Escort Service Nashik
High Class Call Girls Nashik Maya 7001305949 Independent Escort Service NashikCall Girls in Nagpur High Profile
 
Best VIP Call Girls Noida Sector 18 Call Me: 8448380779
Best VIP Call Girls Noida Sector 18 Call Me: 8448380779Best VIP Call Girls Noida Sector 18 Call Me: 8448380779
Best VIP Call Girls Noida Sector 18 Call Me: 8448380779Delhi Call girls
 

Recently uploaded (20)

20240417-Calibre-April-2024-Investor-Presentation.pdf
20240417-Calibre-April-2024-Investor-Presentation.pdf20240417-Calibre-April-2024-Investor-Presentation.pdf
20240417-Calibre-April-2024-Investor-Presentation.pdf
 
02_Fabio Colombo_Accenture_MeetupDora&Cybersecurity.pptx
02_Fabio Colombo_Accenture_MeetupDora&Cybersecurity.pptx02_Fabio Colombo_Accenture_MeetupDora&Cybersecurity.pptx
02_Fabio Colombo_Accenture_MeetupDora&Cybersecurity.pptx
 
20240429 Calibre April 2024 Investor Presentation.pdf
20240429 Calibre April 2024 Investor Presentation.pdf20240429 Calibre April 2024 Investor Presentation.pdf
20240429 Calibre April 2024 Investor Presentation.pdf
 
The Economic History of the U.S. Lecture 17.pdf
The Economic History of the U.S. Lecture 17.pdfThe Economic History of the U.S. Lecture 17.pdf
The Economic History of the U.S. Lecture 17.pdf
 
CALL ON ➥8923113531 🔝Call Girls Gomti Nagar Lucknow best sexual service
CALL ON ➥8923113531 🔝Call Girls Gomti Nagar Lucknow best sexual serviceCALL ON ➥8923113531 🔝Call Girls Gomti Nagar Lucknow best sexual service
CALL ON ➥8923113531 🔝Call Girls Gomti Nagar Lucknow best sexual service
 
Call US 📞 9892124323 ✅ Kurla Call Girls In Kurla ( Mumbai ) secure service
Call US 📞 9892124323 ✅ Kurla Call Girls In Kurla ( Mumbai ) secure serviceCall US 📞 9892124323 ✅ Kurla Call Girls In Kurla ( Mumbai ) secure service
Call US 📞 9892124323 ✅ Kurla Call Girls In Kurla ( Mumbai ) secure service
 
The Economic History of the U.S. Lecture 21.pdf
The Economic History of the U.S. Lecture 21.pdfThe Economic History of the U.S. Lecture 21.pdf
The Economic History of the U.S. Lecture 21.pdf
 
High Class Call Girls Nagpur Grishma Call 7001035870 Meet With Nagpur Escorts
High Class Call Girls Nagpur Grishma Call 7001035870 Meet With Nagpur EscortsHigh Class Call Girls Nagpur Grishma Call 7001035870 Meet With Nagpur Escorts
High Class Call Girls Nagpur Grishma Call 7001035870 Meet With Nagpur Escorts
 
Vip Call US 📞 7738631006 ✅Call Girls In Sakinaka ( Mumbai )
Vip Call US 📞 7738631006 ✅Call Girls In Sakinaka ( Mumbai )Vip Call US 📞 7738631006 ✅Call Girls In Sakinaka ( Mumbai )
Vip Call US 📞 7738631006 ✅Call Girls In Sakinaka ( Mumbai )
 
Quarter 4- Module 3 Principles of Marketing
Quarter 4- Module 3 Principles of MarketingQuarter 4- Module 3 Principles of Marketing
Quarter 4- Module 3 Principles of Marketing
 
TEST BANK For Corporate Finance, 13th Edition By Stephen Ross, Randolph Weste...
TEST BANK For Corporate Finance, 13th Edition By Stephen Ross, Randolph Weste...TEST BANK For Corporate Finance, 13th Edition By Stephen Ross, Randolph Weste...
TEST BANK For Corporate Finance, 13th Edition By Stephen Ross, Randolph Weste...
 
The Economic History of the U.S. Lecture 22.pdf
The Economic History of the U.S. Lecture 22.pdfThe Economic History of the U.S. Lecture 22.pdf
The Economic History of the U.S. Lecture 22.pdf
 
Veritas Interim Report 1 January–31 March 2024
Veritas Interim Report 1 January–31 March 2024Veritas Interim Report 1 January–31 March 2024
Veritas Interim Report 1 January–31 March 2024
 
Q3 2024 Earnings Conference Call and Webcast Slides
Q3 2024 Earnings Conference Call and Webcast SlidesQ3 2024 Earnings Conference Call and Webcast Slides
Q3 2024 Earnings Conference Call and Webcast Slides
 
Malad Call Girl in Services 9892124323 | ₹,4500 With Room Free Delivery
Malad Call Girl in Services 9892124323 | ₹,4500 With Room Free DeliveryMalad Call Girl in Services 9892124323 | ₹,4500 With Room Free Delivery
Malad Call Girl in Services 9892124323 | ₹,4500 With Room Free Delivery
 
00_Main ppt_MeetupDORA&CyberSecurity.pptx
00_Main ppt_MeetupDORA&CyberSecurity.pptx00_Main ppt_MeetupDORA&CyberSecurity.pptx
00_Main ppt_MeetupDORA&CyberSecurity.pptx
 
VIP Call Girls Service Dilsukhnagar Hyderabad Call +91-8250192130
VIP Call Girls Service Dilsukhnagar Hyderabad Call +91-8250192130VIP Call Girls Service Dilsukhnagar Hyderabad Call +91-8250192130
VIP Call Girls Service Dilsukhnagar Hyderabad Call +91-8250192130
 
Solution Manual for Principles of Corporate Finance 14th Edition by Richard B...
Solution Manual for Principles of Corporate Finance 14th Edition by Richard B...Solution Manual for Principles of Corporate Finance 14th Edition by Richard B...
Solution Manual for Principles of Corporate Finance 14th Edition by Richard B...
 
High Class Call Girls Nashik Maya 7001305949 Independent Escort Service Nashik
High Class Call Girls Nashik Maya 7001305949 Independent Escort Service NashikHigh Class Call Girls Nashik Maya 7001305949 Independent Escort Service Nashik
High Class Call Girls Nashik Maya 7001305949 Independent Escort Service Nashik
 
Best VIP Call Girls Noida Sector 18 Call Me: 8448380779
Best VIP Call Girls Noida Sector 18 Call Me: 8448380779Best VIP Call Girls Noida Sector 18 Call Me: 8448380779
Best VIP Call Girls Noida Sector 18 Call Me: 8448380779
 

Social Media And Insurance Agencies What You Need To Know 091310 Full

  • 1. Social Media and Insurance Agencies - What You Need to Know Picture of Presenter Jason Hoeppner, CIC B. H. Burke & Co., Inc.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. Typical Agency Relationship Progression - Without Social Media RELATIONSHIP SPECTRUM “ Have we met?” “ I know you from the Chamber.” “ Oh, you sell insurance.” “ Ok, quote me.” Renewal time… “ Am I happy? Am I paying too much?” “ Service is great, and I trust him.” … The relationship is solid. Service Life Could last months … or years! Could last years … or only months!
  • 10. Typical Agency Relationship Progression – With Social Media RELATIONSHIP SPECTRUM “ Have we met?” “ I know you from the Chamber.” “ Oh, you sell insurance.” “ Ok, quote me.” Renewal time… “ Am I happy? Am I paying too much?” “ Service is great, and I trust him.” … The relationship is solid. Service Life Better service, enhanced relationship. Connect online & share Oh, you’re a person, not just an insurance geek!
  • 11.
  • 12.
  • 13.
  • 14.  
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28. Bonus Your great article on how to prepare your vacation home for winter… People like and share your article
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34. 2010 ASCnet Partners Principal Partner
  • 35. 2010 ASCnet Partners Gold Partner Platinum Partners
  • 36. 2010 ASCnet Partners Bronze Partners Silver Partners
  • 37.  
  • 38.

Editor's Notes

  1. Benefits, basics, and implementation of social networking.
  2. First off, I want to apologize if anyone thought this would be a presentation/interview about using social media. It IS NOT. Ok, ok, we will talk about how you can use social media a bit later, but it is much more important and critical to using all communication tools successfully to think about…
  3. First off, I want to apologize if anyone thought this would be a presentation/interview about using social media. It IS NOT. Ok, ok, we will talk about how you can use social media a bit later, but it is much more important and critical to using all communication tools successfully to think about…
  4. http://www.fredcavazza.net/2009/04/10/social-media-landscape-redux/
  5. PRIVACY!
  6. How do you connect? On LinkedIn you usually connect with people you already know or have met in person… IDKs… Introductions – you can also request an introduction through someone that is already in your network.
  7. URL shorteners