Web-to-Print Roundtable

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Web-to-Print Roundtable

  1. 1. Web-to-PrintRoundtableDiscussion Sponsored by PagePath.com866.770.7569synergysolutions.net 888.230.2300
  2. 2. Mark BoersmaFounder and PresidentSynergy Solutionsmboersma@synergysolutions.net888-230-2300Joe KernVice President of MarketingPagePath TechnologiesJKern@PagePath.com866-770-7569Melissa SienickiVice President of Customer ServicePagePath TechnologiesMSienicki@PagePath.com630-689-4114
  3. 3. About the Webinar1. Everyone is in listen only mode for now.2. The webinar is being recorded and will be available to view early next week along with the slides.3. For this webinar to have value, we NEED your feedback.4. No feedback is bad feedback. Be prepared to share anything.5. If you have a question or comment you can raise your hand and we will unmute you.6. You can also share comments or questions via the question panel.
  4. 4. About Web-to-PrintA commercial prepress process thatbridges the gap between digital contentonline and commercial print production.This process allows a print house, aclient, and possibly a graphic designerto create, edit, and approve computer-based online templates during theprepress phase.Source: Wikipedia
  5. 5. Quick Poll
  6. 6. QuestionIf you have a Web-to-PrintSolution, what were thekey factors in yourpurchase?
  7. 7. QuestionIf you do not have aWeb-to-PrintSolution, what is stoppingyou from implementing asolution?
  8. 8. QuestionWhat do you think are thebenefits of a Web-to-PrintSolution?
  9. 9. Feedback• Accessibility and increased leads• Automation, efficiency• Larger customer base• Client is then locked in to you - not shopping every job• Ease of use, brand management, inventory management
  10. 10. QuestionWhat do you think are thedrawbacks of aWeb-to-Print Solution?
  11. 11. Feedback• Disconnect from customers• Adjusting our salespeoples thinking and our customers perception• having the time to set up and work on web page• Confusion for the unfamiliar client• Getting people to land on your website
  12. 12. Questions• What questions do we ask at the beginning to confirm they are a good fit for W2P?• How do we determine how they are currently buying?• Qualifying is the hardest part because it is over the phone.
  13. 13. Questions• How much time does it take initially to get everything up and running?• How easy is it for customers to use?• Is there a big need for web-to-print from business customers?
  14. 14. QuestionWhere do you believe theprint industry needs to goto survive?
  15. 15. Biggest Challenges• Acquiring new customers• Bringing more prospects and clients through our sales process.• Competitive pricing• Cultivating leads• Increasing sales
  16. 16. Love Help• Effectively dealing with social media/internet marketing• Finding truly interested clients• Increasing efficiency• Lead generation• More Sales• To be able to get past the receptionist to the right person in charge
  17. 17. Print Mastermind GroupEvery Tuesday at:11:30am Eastern10:30am Central8:30am PacificCall 218-862-7200ID 473678www.ravingfan.net
  18. 18. Free 30 Minute BusinessStrategy SessionFor information on scheduling your sessioncontact:Joe Kern630-689-4119JKern@PagePath.comMelissa Sienicki630-689-4114MSienicki@PagePath.comTake a free business personality assessmenthttp://bit.ly/BusinessXray
  19. 19. Mark BoersmaFounder and PresidentSynergy Solutionsmboersma@synergysolutions.net888-230-2300Joe KernVice President of MarketingPagePath TechnologiesJKern@PagePath.com866-770-7569Melissa SienickiVice President of Customer ServicePagePath TechnologiesMSienicki@PagePath.com630-689-4114

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