Industry discussion on the chall

1. Web-to-Print
Roundtable
Discussion
Sponsored by
PagePath.com
866.770.7569
synergysolutions.net
888.230.2300

2. Mark Boersma
Founder and President
Synergy Solutions
mboersma@synergysolutions.net
888-230-2300
Joe Kern
Vice President of Marketing
PagePath Technologies
JKern@PagePath.com
866-770-7569
Melissa Sienicki
Vice President of Customer Service
PagePath Technologies
MSienicki@PagePath.com
630-689-4114

3. About the Webinar
1. Everyone is in listen only mode for now.
2. The webinar is being recorded and will be
available to view early next week along with
the slides.
3. For this webinar to have value, we NEED
your feedback.
4. No feedback is bad feedback. Be prepared to
share anything.
5. If you have a question or comment you can
raise your hand and we will unmute you.
6. You can also share comments or questions
via the question panel.

4. About Web-to-Print
A commercial prepress process that
bridges the gap between digital content
online and commercial print production.
This process allows a print house, a
client, and possibly a graphic designer
to create, edit, and approve computer-
based online templates during the
prepress phase.
Source: Wikipedia

5. Quick Poll

6. Question
If you have a Web-to-Print
Solution, what were the
key factors in your
purchase?

7. Question
If you do not have a
Web-to-Print
Solution, what is stopping
you from implementing a
solution?

8. Question
What do you think are the
benefits of a Web-to-Print
Solution?

9. Feedback
• Accessibility and increased leads
• Automation, efficiency
• Larger customer base
• Client is then locked in to you - not
shopping every job
• Ease of use, brand
management, inventory
management

10. Question
What do you think are the
drawbacks of a
Web-to-Print Solution?

11. Feedback
• Disconnect from customers
• Adjusting our salespeople's
thinking and our customer's
perception
• having the time to set up and work
on web page
• Confusion for the unfamiliar client
• Getting people to land on your
website

12. Questions
• What questions do we ask at the
beginning to confirm they are a
good fit for W2P?
• How do we determine how they
are currently buying?
• Qualifying is the hardest part
because it is over the phone.

13. Questions
• How much time does it take
initially to get everything up and
running?
• How easy is it for customers to
use?
• Is there a big need for web-to-print
from business customers?

14. Question
Where do you believe the
print industry needs to go
to survive?

15. Biggest Challenges
• Acquiring new customers
• Bringing more prospects and
clients through our sales process.
• Competitive pricing
• Cultivating leads
• Increasing sales

16. Love Help
• Effectively dealing with social
media/internet marketing
• Finding truly interested clients
• Increasing efficiency
• Lead generation
• More Sales
• To be able to get past the
receptionist to the right person in
charge

18. Print Mastermind Group
Every Tuesday at:
11:30am Eastern
10:30am Central
8:30am Pacific
Call 218-862-7200
ID 473678
www.ravingfan.net

19. Free 30 Minute Business
Strategy Session
For information on scheduling your session
contact:
Joe Kern
630-689-4119
JKern@PagePath.com
Melissa Sienicki
630-689-4114
MSienicki@PagePath.com
Take a free business personality assessment
http://bit.ly/BusinessXray

20. Mark Boersma
Founder and President
Synergy Solutions
mboersma@synergysolutions.net
888-230-2300
Joe Kern
Vice President of Marketing
PagePath Technologies
JKern@PagePath.com
866-770-7569
Melissa Sienicki
Vice President of Customer Service
PagePath Technologies
MSienicki@PagePath.com
630-689-4114