Connected telecoms survey 2013 edited

  • 63 views
Uploaded on

 

More in: Marketing
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
63
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
4
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Telecommunications 2013 • Almost half of commuters are looking to upgrade their current handset within the next 6 months with advertising playing a key role in their decision making – almost 2 in 5 state advertising influences their handset choice • Strong awareness and take up of new technologies with almost half aware of NFC and 1 in 5 currently utilising the new technology • They are also adopting 4G with almost half of non users likely to upgrade to a handset with 4G technology • Commuters use their mobiles for a variety of things. E-mailing plays a key part with 83% using their phone for this • The mobile is also key for their finances with over half using it got their banking and almost 1 in 4 using it as a payment device