Word of Mouth<br />WOM is the most powerful marketing in today’s world, <br />We fuel it by social networking, email marke...
How to activate Word of mouth marketing online? <br />Consumers are in demand!<br />Marketing communication is a two-way c...
Social media impacts your brands reputation<br />People talk about you, give recommendations, share personal experiences. ...
Word of mouth marketing starts<br />with ambassadors !<br />connected<br />optimism<br />innovative<br />curious<br />Adop...
The Brand Ambassador Relationship <br />Ambassador<br />100<br />Zone of Affection<br />80<br />Near Ambassador<br />Zone ...
Ambassador<br />Bond => Brand affinity<br />
Word-of-mouth marketing in action <br />ambassador<br />E-database marketing<br />Online brand activation<br />Online pres...
Word of mouth marketing <br />The recommendation of a peer or friend is much stronger than traditional marketing communica...
Word of mouth marketing <br />Connect?<br />How can I help to activate and stimulate <br />your Word of mouth marketing?<b...
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Brand driven Word-of-mouth marketing by Innovianto John Jehae

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Innovianto Word-of-mouth marketing is the most powerful marketing in today's world, but how can you stimulate it in an honest and open way?

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Brand driven Word-of-mouth marketing by Innovianto John Jehae

  1. 1. Word of Mouth<br />WOM is the most powerful marketing in today’s world, <br />We fuel it by social networking, email marketing and database marketing<br />
  2. 2. How to activate Word of mouth marketing online? <br />Consumers are in demand!<br />Marketing communication is a two-way conversation<br />
  3. 3. Social media impacts your brands reputation<br />People talk about you, give recommendations, share personal experiences. <br />How can I stimulate WOM?<br />
  4. 4. Word of mouth marketing starts<br />with ambassadors !<br />connected<br />optimism<br />innovative<br />curious<br />Adoption diffusion curve<br />
  5. 5. The Brand Ambassador Relationship <br />Ambassador<br />100<br />Zone of Affection<br />80<br />Near Ambassador<br />Zone of Indifference<br />60<br />Loyalty (Enthousiasm)<br />Zone of Defection<br />40<br />20<br />0<br />1<br />2<br />3<br />4<br />5<br />Neither<br />satisfied<br />nordissatisfied<br />Very<br />dissatisfied<br />Very<br />Satisfied<br />Negative advisor<br />Dissatisfied<br />Satisfied<br />Satisfaction<br />
  6. 6. Ambassador<br />Bond => Brand affinity<br />
  7. 7. Word-of-mouth marketing in action <br />ambassador<br />E-database marketing<br />Online brand activation<br />Online presence/ social media<br />Word of mouth concept<br />
  8. 8. Word of mouth marketing <br />The recommendation of a peer or friend is much stronger than traditional marketing communication. <br />People increasingly rely on experiences, reviews and recommendations from satisfied users via the Internet. They are the true ambassadors of your brand.<br />
  9. 9.
  10. 10. Word of mouth marketing <br />Connect?<br />How can I help to activate and stimulate <br />your Word of mouth marketing?<br />John Jehae<br />T:(0031) (0)10 8401840F: (0031)(0)84 7293474M:(0031) (0)6 53995190<br />T: http://twitter.com/JohnJehae<br />I: www.innovianto.nl<br />
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