Brand driven Word-of-mouth marketing by Innovianto John Jehae
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Brand driven Word-of-mouth marketing by Innovianto John Jehae

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Innovianto Word-of-mouth marketing is the most powerful marketing in today's world, but how can you stimulate it in an honest and open way?

Innovianto Word-of-mouth marketing is the most powerful marketing in today's world, but how can you stimulate it in an honest and open way?

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Brand driven Word-of-mouth marketing by Innovianto John Jehae Presentation Transcript

  • 1. Word of Mouth
    WOM is the most powerful marketing in today’s world,
    We fuel it by social networking, email marketing and database marketing
  • 2. How to activate Word of mouth marketing online?
    Consumers are in demand!
    Marketing communication is a two-way conversation
  • 3. Social media impacts your brands reputation
    People talk about you, give recommendations, share personal experiences.
    How can I stimulate WOM?
  • 4. Word of mouth marketing starts
    with ambassadors !
    connected
    optimism
    innovative
    curious
    Adoption diffusion curve
  • 5. The Brand Ambassador Relationship
    Ambassador
    100
    Zone of Affection
    80
    Near Ambassador
    Zone of Indifference
    60
    Loyalty (Enthousiasm)
    Zone of Defection
    40
    20
    0
    1
    2
    3
    4
    5
    Neither
    satisfied
    nordissatisfied
    Very
    dissatisfied
    Very
    Satisfied
    Negative advisor
    Dissatisfied
    Satisfied
    Satisfaction
  • 6. Ambassador
    Bond => Brand affinity
  • 7. Word-of-mouth marketing in action
    ambassador
    E-database marketing
    Online brand activation
    Online presence/ social media
    Word of mouth concept
  • 8. Word of mouth marketing
    The recommendation of a peer or friend is much stronger than traditional marketing communication.
    People increasingly rely on experiences, reviews and recommendations from satisfied users via the Internet. They are the true ambassadors of your brand.
  • 9.
  • 10. Word of mouth marketing
    Connect?
    How can I help to activate and stimulate
    your Word of mouth marketing?
    John Jehae
    T:(0031) (0)10 8401840F: (0031)(0)84 7293474M:(0031) (0)6 53995190
    T: http://twitter.com/JohnJehae
    I: www.innovianto.nl