Brand driven Word-of-mouth marketing by Innovianto John Jehae

Word of Mouth
WOM is the most powerful marketing in today’s world,
We fuel it by social networking, email marketing and database marketing

How to activate Word of mouth marketing online?
Consumers are in demand!
Marketing communication is a two-way conversation

Social media impacts your brands reputation
People talk about you, give recommendations, share personal experiences.
How can I stimulate WOM?

Word of mouth marketing starts
with ambassadors !
connected
optimism
innovative
curious
Adoption diffusion curve

The Brand Ambassador Relationship
Ambassador
100
Zone of Affection
80
Near Ambassador
Zone of Indifference
60
Loyalty (Enthousiasm)
Zone of Defection
40
20
0
1
2
3
4
5
Neither
satisfied
nordissatisfied
Very
dissatisfied
Very
Satisfied
Negative advisor
Dissatisfied
Satisfied
Satisfaction

Ambassador
Bond => Brand affinity

Word-of-mouth marketing in action
ambassador
E-database marketing
Online brand activation
Online presence/ social media
Word of mouth concept

Word of mouth marketing
The recommendation of a peer or friend is much stronger than traditional marketing communication.
People increasingly rely on experiences, reviews and recommendations from satisfied users via the Internet. They are the true ambassadors of your brand.

Word of mouth marketing
Connect?
How can I help to activate and stimulate
your Word of mouth marketing?
John Jehae
T:(0031) (0)10 8401840F: (0031)(0)84 7293474M:(0031) (0)6 53995190
T: http://twitter.com/JohnJehae
I: www.innovianto.nl

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Brand driven Word-of-mouth marketing by Innovianto John Jehae

by Innovianto on Mar 06, 2010

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Brand driven Word-of-mouth marketing by Innovianto John Jehae — Presentation Transcript