Telling a story for business

1. @WomenInno@BobbieC
Business Storytelling
&
the Speaker’s ParadiseTM
Bobbie Carlton
InnovationWomen.com

2. @WomenInno@BobbieC
Naked Christmas

3. @WomenInno@BobbieC
Dissecting
Naked Christmas

4. @WomenInno@BobbieC
Long ago = Experience

5. @WomenInno@BobbieC
Name-dropping =
Experience with brand
name companies

6. @WomenInno@BobbieC
Demonstrate
Problem-solving
Ability

7. @WomenInno@BobbieC
Team Player

8. @WomenInno@BobbieC
Funny = Likeability

10. @WomenInno@BobbieC
The Impact on Audience Psyche
• You’ve been vetted
• Instant credibility
• You’re a thought leader/expert

11. @WomenInno@BobbieC
Am I really Speaker material?
“You’ll never be heard sitting in the audience.”

12. @WomenInno@BobbieC
Why: The Benefits of Speaking
• Customers, partners, distributors
• Career: job or board seat opportunities
• Cash: funding
• Extend your Circle: social media

13. @WomenInno@BobbieC
Where Do We Tell
These Stories?

14. @WomenInno@BobbieC
Welcome: The Speaker’s ParadiseTM
• 559,625 Meetups monthly
• 50,000 TEDx talks
• 1.7 million Eventbrite events (2014)

15. @WomenInno@BobbieC
● Don’t start with a keynote
● Ask questions - (secret: be the plant)
● Volunteer at schools/colleges
● Panels
● Hands-on workshops
How Do I Get Started as a Speaker?

16. @WomenInno@BobbieC
What to Speak About?
● A topic that promotes you...that’s not a
commercial
● Solve a problem (like public speaking)
● Have a “signature” maybe a phrase

17. @WomenInno@BobbieC
Speech Basics
● Know the length/Know your audience
● Deck or no deck? Doesn’t matter - tell me
a story (and don’t read the slides.)
● Practice (count the Ums) and record
● Make me care

18. @WomenInno@BobbieC
Getting the Gig
● Pitching yourself
○ Get to know the event managers
○ Know the schedule
● Hiring a PR firm
● InnovationWomen.com (Subtle, huh?)

19. @WomenInno@BobbieC
Resources
● Ted Talks on giving a good speech
● Toastmasters
● Practice, practice, practice

20. @WomenInno@BobbieC
Little Tips and Tricks
● A clipboard to capture names/emails
● A call to action at the end
○ “Give me your card - get the slides”
● Ensure the social media love - share your
handle on every slide.

21. @WomenInno@BobbieC
In Closing...
Questions?
*Give me your card for the slides

22. @WomenInno@BobbieC
Ask me about Innovation Women
Bobbie Carlton
InnovationWomen.com