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2014 Gamification for Your Startup by Ankit Shah
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2014 Gamification for Your Startup by Ankit Shah
1.
Gamification for your
Startup EIA @AnkitAShah
2.
c Dow Jones the
engagement crisis
3.
c collywood 75:00 minutes/day
4.
the teen-less car
5.
the power of
games cc flickr mache
6.
instagram
7.
foursquare
8.
nike+
9.
gamification
10.
gamification: engaging employees & customers
with games, loyalty & behavioral economics
11.
process vs product
12.
gamification is not
just
13.
making everything a
game
14.
Games are wired to
produce pleasure The motivation to persevere (in games) is the brain seeking another surge of dopamine -- the fuel of intrinsic reinforcement. Judy Willis MD cc flickr.com/scottfidd wired for pleasure
15.
dopamine: wonder drug
16.
speed camera lottery
17.
feedback friends fun
18.
engage: Domino's
19.
20.
learn - duolingo
21.
answer - stackoverflow
22.
discover - foldit
23.
regular feedback -
work.com
24.
25.
26.
27.
28.
29.
30.
31.
32.
33.
34.
35.
36.
37.
38.
39.
40.
41.
@AnkitAShah
Editor's Notes
Austin was an 8 year old boy.
Fluid intelligence demonstrated here Why is this new?
We’re used to learning.
Increasing fluid intelligence with training - jaeggi Et al Training on one task increased cognitive abilities on others
What is the world we live in?
Games offer an environment that is controlled They offer feedback They offer progression They offer mastery They offer mastery And they’re everywhere
Willis - respected neuroscientist and author
