SOCIAL CRMMeasurement & Marketing toSubscribers, Fans andFollowers
The following slideshow was presented by ExactTarget’s Product Marketing Manager                                Dawn DeVir...
Welcome! Dawn DeVirgilio Product Marketing Manager ExactTarget Social Media Lab    @dawndevirgilio    @ExactTarget    @CoT...
@dawndevirgilio
FA N S A R E N O WREVOLUTIONARIES
Smell like aman, man.
@dawndevirgilio
@dawndevirgilio
HIGH FIVEFOR CONVERSATION
1. ENGAGED LISTENING@dawndevirgilio
GET ENGAGED@dawndevirgilio
HAVE SOCIAL STRATEGY BEFORE THE CRISIS
2. SOCIAL SWAT TEAM@dawndevirgilio
EMPOWER YOUR TEAM
3. HUMANIZE THE             BRAND@dawndevirgilio
COTAGS• CoTweet invented Cotags in  2008 as a convention to allow  companies to humanize their  brands on Twitter• Adopted...
FIND YOUR CONTRIBUTORS
Employee accounts humanize your brand…                                     Contributors                            @Citi_A...
Drive more conversations…                            Contributors                   @Citi_Anna           @Citi_Frank      ...
And earn you more media                                           Contributors                                  @Citi_Anna...
4. BREAK DOWN SILOS@dawndevirgilio
THE SOCIAL ECOSYSTEM
5. ON-DEMAND DATA@dawndevirgilio
EACH PERSON IS UNIQUE
A NEW CATEGORY OF SOFTWARE
INTERACTIVE MARKETING HUB
ENGAGE IN ONE INTEGRATED INBOX                           View all the real-time conversations                           ab...
PUBLISH FROM ONE PLATFORM      CONTENT MANAGER       GEO-TARGET
REPORTING            Reach– Track the number of Facebook            Fans and Twitter followers, impressions            and...
BUILD DYNAMIC FAN PAGES
Thank You!  Dawn DeVirgilio  Product Marketing Manager  ExactTarget Social Media Lab     @dawndevirgilio     @ExactTarget ...
Connect with Industry Collective Like the Industry Collective on Facebook Follow Industry Collective on Twitter Check out ...
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
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"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio

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"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio, Product Marketing Manager at ExactTarget. Presented at Murmuration 2012.

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"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio

  1. 1. SOCIAL CRMMeasurement & Marketing toSubscribers, Fans andFollowers
  2. 2. The following slideshow was presented by ExactTarget’s Product Marketing Manager Dawn DeVirgilio at Murmuration 2012 Learn More About The Industry Collective: Like the Industry Collective on Facebook Follow Industry Collective on Twitter Check out the Industry Collective Website for all the latest news
  3. 3. Welcome! Dawn DeVirgilio Product Marketing Manager ExactTarget Social Media Lab @dawndevirgilio @ExactTarget @CoTweet /DawnDevirgilio
  4. 4. @dawndevirgilio
  5. 5. FA N S A R E N O WREVOLUTIONARIES
  6. 6. Smell like aman, man.
  7. 7. @dawndevirgilio
  8. 8. @dawndevirgilio
  9. 9. HIGH FIVEFOR CONVERSATION
  10. 10. 1. ENGAGED LISTENING@dawndevirgilio
  11. 11. GET ENGAGED@dawndevirgilio
  12. 12. HAVE SOCIAL STRATEGY BEFORE THE CRISIS
  13. 13. 2. SOCIAL SWAT TEAM@dawndevirgilio
  14. 14. EMPOWER YOUR TEAM
  15. 15. 3. HUMANIZE THE BRAND@dawndevirgilio
  16. 16. COTAGS• CoTweet invented Cotags in 2008 as a convention to allow companies to humanize their brands on Twitter• Adopted by thousands of organizations globally
  17. 17. FIND YOUR CONTRIBUTORS
  18. 18. Employee accounts humanize your brand… Contributors @Citi_Anna @Citi_Frank @citi @Citi_Neal @Citi_Ben Citi_Frank @Citi_Sarah
  19. 19. Drive more conversations… Contributors @Citi_Anna @Citi_Frank @citi @Citi_Neal @Citi_Ben JohnDoe @Citi_Frank Learned a ton! @Citi_Sarah
  20. 20. And earn you more media Contributors @Citi_Anna @Citi_Frank @citi @Citi_Neal @Citi_Ben Citi_Anna @JaneDoe So glad. Citi_Frank @JohnDoe Great to hear! @Citi_Sarah
  21. 21. 4. BREAK DOWN SILOS@dawndevirgilio
  22. 22. THE SOCIAL ECOSYSTEM
  23. 23. 5. ON-DEMAND DATA@dawndevirgilio
  24. 24. EACH PERSON IS UNIQUE
  25. 25. A NEW CATEGORY OF SOFTWARE
  26. 26. INTERACTIVE MARKETING HUB
  27. 27. ENGAGE IN ONE INTEGRATED INBOX View all the real-time conversations about your brand on Twitter and Facebook in one combined stream, shared across your entire workgroup
  28. 28. PUBLISH FROM ONE PLATFORM CONTENT MANAGER GEO-TARGET
  29. 29. REPORTING Reach– Track the number of Facebook Fans and Twitter followers, impressions and ReTweets Influence– View influence across multiple dimensions and track over time Engagement- Measure inbound volume and outbound conversation volume across all your Twitter and Facebook channels
  30. 30. BUILD DYNAMIC FAN PAGES
  31. 31. Thank You! Dawn DeVirgilio Product Marketing Manager ExactTarget Social Media Lab @dawndevirgilio @ExactTarget @CoTweet /DawnDevirgilio
  32. 32. Connect with Industry Collective Like the Industry Collective on Facebook Follow Industry Collective on Twitter Check out the Industry Collective Website for all the latest news
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