"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio

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"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio, Product Marketing Manager at ExactTarget. Presented at Murmuration 2012.

Business Technology

The following slideshow was presented by ExactTarget’s Product Marketing Manager
Dawn DeVirgilio at

Murmuration 2012
Learn More About The Industry Collective:

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Welcome!

Dawn DeVirgilio
Product Marketing Manager
ExactTarget Social Media Lab

@dawndevirgilio
@ExactTarget
@CoTweet
/DawnDevirgilio

COTAGS

• CoTweet invented Cotags in
2008 as a convention to allow
companies to humanize their
brands on Twitter
• Adopted by
thousands of
organizations
globally

Drive more conversations…

Contributors

@Citi_Anna @Citi_Frank

@citi
@Citi_Neal @Citi_Ben

JohnDoe @Citi_Frank Learned a ton!

@Citi_Sarah

And earn you more media

Contributors

@Citi_Anna @Citi_Frank

@citi
@Citi_Neal @Citi_Ben

Citi_Anna @JaneDoe So glad. Citi_Frank @JohnDoe Great to hear!

@Citi_Sarah

PUBLISH FROM ONE PLATFORM

CONTENT MANAGER GEO-TARGET

REPORTING

Reach– Track the number of Facebook
Fans and Twitter followers, impressions
and ReTweets

Influence– View influence across multiple
dimensions and track over time

Engagement- Measure inbound volume
and outbound conversation volume across
all your Twitter and Facebook channels

Thank You!

Dawn DeVirgilio
Product Marketing Manager
ExactTarget Social Media Lab

@dawndevirgilio
@ExactTarget
@CoTweet
/DawnDevirgilio

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"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio

1. SOCIAL CRM Measurement & Marketing to Subscribers, Fans and Followers

2. The following slideshow was presented by ExactTarget’s Product Marketing Manager Dawn DeVirgilio at Murmuration 2012 Learn More About The Industry Collective: Like the Industry Collective on Facebook Follow Industry Collective on Twitter Check out the Industry Collective Website for all the latest news

3. Welcome! Dawn DeVirgilio Product Marketing Manager ExactTarget Social Media Lab @dawndevirgilio @ExactTarget @CoTweet /DawnDevirgilio

4. @dawndevirgilio

8. FA N S A R E N O W REVOLUTIONARIES

10. Smell like a man, man.

11. @dawndevirgilio

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17. @dawndevirgilio

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28. HIGH FIVE FOR CONVERSATION

29. 1. ENGAGED LISTENING @dawndevirgilio

30. GET ENGAGED @dawndevirgilio

31. HAVE SOCIAL STRATEGY BEFORE THE CRISIS

32. 2. SOCIAL SWAT TEAM @dawndevirgilio

33. EMPOWER YOUR TEAM

34.

35. 3. HUMANIZE THE BRAND @dawndevirgilio

36. COTAGS • CoTweet invented Cotags in 2008 as a convention to allow companies to humanize their brands on Twitter • Adopted by thousands of organizations globally

37. FIND YOUR CONTRIBUTORS

38. Employee accounts humanize your brand… Contributors @Citi_Anna @Citi_Frank @citi @Citi_Neal @Citi_Ben Citi_Frank @Citi_Sarah

39. Drive more conversations… Contributors @Citi_Anna @Citi_Frank @citi @Citi_Neal @Citi_Ben JohnDoe @Citi_Frank Learned a ton! @Citi_Sarah

40. And earn you more media Contributors @Citi_Anna @Citi_Frank @citi @Citi_Neal @Citi_Ben Citi_Anna @JaneDoe So glad. Citi_Frank @JohnDoe Great to hear! @Citi_Sarah

41. 4. BREAK DOWN SILOS @dawndevirgilio

42. THE SOCIAL ECOSYSTEM

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44. 5. ON-DEMAND DATA @dawndevirgilio

45. EACH PERSON IS UNIQUE

46. A NEW CATEGORY OF SOFTWARE

47. INTERACTIVE MARKETING HUB

48. ENGAGE IN ONE INTEGRATED INBOX View all the real-time conversations about your brand on Twitter and Facebook in one combined stream, shared across your entire workgroup

49. PUBLISH FROM ONE PLATFORM CONTENT MANAGER GEO-TARGET

50. REPORTING Reach– Track the number of Facebook Fans and Twitter followers, impressions and ReTweets Influence– View influence across multiple dimensions and track over time Engagement- Measure inbound volume and outbound conversation volume across all your Twitter and Facebook channels

51. BUILD DYNAMIC FAN PAGES

52.

53. Thank You! Dawn DeVirgilio Product Marketing Manager ExactTarget Social Media Lab @dawndevirgilio @ExactTarget @CoTweet /DawnDevirgilio

54. Connect with Industry Collective Like the Industry Collective on Facebook Follow Industry Collective on Twitter Check out the Industry Collective Website for all the latest news

"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio

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