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"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio
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"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio

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"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio, Product Marketing Manager at ExactTarget. Presented at Murmuration 2012.

"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio, Product Marketing Manager at ExactTarget. Presented at Murmuration 2012.

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Transcript

  • 1. SOCIAL CRMMeasurement & Marketing toSubscribers, Fans andFollowers
  • 2. The following slideshow was presented by ExactTarget’s Product Marketing Manager Dawn DeVirgilio at Murmuration 2012 Learn More About The Industry Collective: Like the Industry Collective on Facebook Follow Industry Collective on Twitter Check out the Industry Collective Website for all the latest news
  • 3. Welcome! Dawn DeVirgilio Product Marketing Manager ExactTarget Social Media Lab @dawndevirgilio @ExactTarget @CoTweet /DawnDevirgilio
  • 4. @dawndevirgilio
  • 5. FA N S A R E N O WREVOLUTIONARIES
  • 6. Smell like aman, man.
  • 7. @dawndevirgilio
  • 8. @dawndevirgilio
  • 9. HIGH FIVEFOR CONVERSATION
  • 10. 1. ENGAGED LISTENING@dawndevirgilio
  • 11. GET ENGAGED@dawndevirgilio
  • 12. HAVE SOCIAL STRATEGY BEFORE THE CRISIS
  • 13. 2. SOCIAL SWAT TEAM@dawndevirgilio
  • 14. EMPOWER YOUR TEAM
  • 15. 3. HUMANIZE THE BRAND@dawndevirgilio
  • 16. COTAGS• CoTweet invented Cotags in 2008 as a convention to allow companies to humanize their brands on Twitter• Adopted by thousands of organizations globally
  • 17. FIND YOUR CONTRIBUTORS
  • 18. Employee accounts humanize your brand… Contributors @Citi_Anna @Citi_Frank @citi @Citi_Neal @Citi_Ben Citi_Frank @Citi_Sarah
  • 19. Drive more conversations… Contributors @Citi_Anna @Citi_Frank @citi @Citi_Neal @Citi_Ben JohnDoe @Citi_Frank Learned a ton! @Citi_Sarah
  • 20. And earn you more media Contributors @Citi_Anna @Citi_Frank @citi @Citi_Neal @Citi_Ben Citi_Anna @JaneDoe So glad. Citi_Frank @JohnDoe Great to hear! @Citi_Sarah
  • 21. 4. BREAK DOWN SILOS@dawndevirgilio
  • 22. THE SOCIAL ECOSYSTEM
  • 23. 5. ON-DEMAND DATA@dawndevirgilio
  • 24. EACH PERSON IS UNIQUE
  • 25. A NEW CATEGORY OF SOFTWARE
  • 26. INTERACTIVE MARKETING HUB
  • 27. ENGAGE IN ONE INTEGRATED INBOX View all the real-time conversations about your brand on Twitter and Facebook in one combined stream, shared across your entire workgroup
  • 28. PUBLISH FROM ONE PLATFORM CONTENT MANAGER GEO-TARGET
  • 29. REPORTING Reach– Track the number of Facebook Fans and Twitter followers, impressions and ReTweets Influence– View influence across multiple dimensions and track over time Engagement- Measure inbound volume and outbound conversation volume across all your Twitter and Facebook channels
  • 30. BUILD DYNAMIC FAN PAGES
  • 31. Thank You! Dawn DeVirgilio Product Marketing Manager ExactTarget Social Media Lab @dawndevirgilio @ExactTarget @CoTweet /DawnDevirgilio
  • 32. Connect with Industry Collective Like the Industry Collective on Facebook Follow Industry Collective on Twitter Check out the Industry Collective Website for all the latest news

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