Get close to youth at PASSWORD 2014 – Riga

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Get close to youth, presented by Joeri Van den Bergh at PASSWORD 2014 in Riga (LV) on Wednesday March 26, 2014.

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Get close to youth at PASSWORD 2014 – Riga

  1. 1. Generation Y
  2. 2. Generation Y
  3. 3. Generation Y
  4. 4. Generation Y
  5. 5. #146
  6. 6. the BIG 5
  7. 7. YOLO ≠ YOLT
  8. 8. → ½ feels it is IMPORTANT to be better than peers in a hobby → 84% love being an expert in things → 78% someone they know would consider them an “expert” in at least one thing
  9. 9. Global online contest to recruit 100 amateur soccer players in 55 countries => 16 final best train with the celebs Result: >150,000 soccer players in 3 weeks!
  10. 10. Low #selfiesteem?
  11. 11. WTF?
  12. 12. 4 CRITICAL SUCCESS FACTORS 1.SMILE – makes me & others laugh 1.SURPRISE – unexpected twist 1.SUSPENSE – (emotions)if it affects YOU, it is more likely to affect others 1.SELF- ID – relatable – could it happen to ME?
  13. 13. @Joeri_InSites joerivandenbergh www.howcoolbrandsstayhot.com Co-founder InSites Consulting & Gen Y expert Joeri Van den Bergh Now go & get closer to youth!

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