Get close to youth, presented by Joeri Van den Bergh at PASSWORD 2014 in Riga (LV) on Wednesday March 26, 2014.

2. Generation Y

3. Generation Y

4. Generation Y

5. Generation Y

8. #146

13. the BIG 5

39. YOLO ≠ YOLT

42. → ½ feels it is IMPORTANT to be
better than peers in a hobby
→ 84% love being an expert in things
→ 78% someone they know would
consider them an “expert” in at least
one thing

46. Global online contest to recruit 100
amateur soccer players in 55 countries
=> 16 final best train with the celebs
Result: >150,000 soccer players in 3
weeks!

56. Low
#selfiesteem?

101. WTF?

102. 4 CRITICAL SUCCESS FACTORS
1.SMILE – makes me & others laugh
1.SURPRISE – unexpected twist
1.SUSPENSE – (emotions)if it affects YOU, it is
more likely to affect others
1.SELF- ID – relatable – could it happen to ME?

106. @Joeri_InSites
joerivandenbergh
www.howcoolbrandsstayhot.com
Co-founder InSites Consulting & Gen Y expert
Joeri Van den Bergh
Now go & get closer
to youth!