1.
ONE CONFESSION: JOERI’S THAASOPHOBIA
ONE ADDICTION: LOW FAT PORN
ONE PREDICTION: #SHELFIES A TREND IN VILNIUS?

2.
→ ½ feels it is IMPORTANT to be
better than peers in a hobby
→ 84% love being an expert in things
→ 78% someone they know would
consider them an “expert” in at least
one thing

3.
YOLO ≠ YOLT

4.
Global online contest to recruit 100
amateur soccer players in 55 countries
=> 16 final best train with the celebs
Result: >150,000 soccer players in 3
weeks!

5.
Low
#selfiesteem?

6.
WTF?

7.
4 CRITICAL SUCCESS FACTORS
1.SMILE – makes me & others laugh
1.SURPRISE – unexpected twist
1.SUSPENSE – (emotions)if it affects YOU, it is
more likely to affect others
1.SELF- ID – relatable – could it happen to ME?

8.
@Joeri_InSites
joerivandenbergh
www.howcoolbrandsstayhot.com
Co-founder InSites Consulting & Gen Y expert
Joeri Van den Bergh
Now go & get closer
to youth!