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Wild Apricot Expert Webinar
Build. Connect. Grow. Membership & more.
5 Must-Have Strategies for
Membership Growth
Presented by Sarah Sladek
Wild Apricot Expert Webinar
Donald Cowper
Story Apricot
Content Manager
Your Wild Apricot Hosts
Rano Ghosh
Invictus Apricot
Customer Success Coach
Wild Apricot Expert Webinar
We will email you a link to a recording of this
webinar.
See more webinars: www.wildapricot.com/academy
Wild Apricot Expert Webinar
Wild Apricot Expert Webinar
50,000 membership managers use Wild Apricot everyday
10 years old!
#1 Membership Management Software Provider
Wild Apricot Expert Webinar
Your Presenter
Sarah Sladek
Wild Apricot Expert Webinar
Your Presenter
Wild Apricot Expert Webinar
Your Presenter
Sarah Sladek
5 Must-Have
Strategies for
Membership
Growth
62%
experiencing flat or declining
membership
Greatest Challenge:
Engaging membership of younger
generations
Baby
Boomers
1946 -1964
Gen X
1965 -1981
Millennials/
GenY
1982 -1995
Gen Z
1996- 2012
Membership-Building
Strategies
Strategy 1: Member
Benefits
I wear your grandad’s clothes. I look
incredible.
Exclusivity
Time
What do our members need?
What do millennials need?
What services or products could we
provide that would be immediately
useful and valuable to them?
Strategy 2: MEMBERSHIP
EXPERIENCE
Customer Service
Personalization
Adventure/Escape
Community/Connectivity
Making a difference
How can the membership
experience be improved
to better serve, wow,
inform and inspire?
Strategy 3:
MARKETING
Baby Boomers
Evidence-Based
Inspiring
Cause-related
Outcome-based
Visually appealing
Trustworthy
How can we engage
more people in our
mission?
Strategy 4:
COMMUNITY
Composition of US Workforce
Silent
Boomers
GEN X
Gen Y
Gen z
They have no concept of loyalty.
They don’t plan for the future.
They want constant feedback.
They want everything online.
They don’t value experience.
They can’t make decisions.
They have no work ethic.
They aren’t reliable.
They’re demanding.
They’re annoying.
They’re lazy.
Trickle-up
Baby
Boomers
1946-1964
Gen
X
1965-1981
Gen
Y
1982-1995
Gen
z
1996-2012
Something to learn, something
to teach
Where do we exclude or
stereotype?
Are we truly inclusive?
What type of community
are we building?
Strategy 5:
PROBLEM SOLVE
Why do most people
join membership
associations?
To solve a problem
On average Millennials
carry how much in
debt?
$45,000
What percentage of
existing jobs in the U.S.
are susceptible to
automation?
47%
On average, how
many baby boomers
retire everyday in the
United States?
10,000
How much do U.S.
employers lose each
year to employee
turnover?
$30.5 Billion
Employment Engagement Gap
49%
of employees are
happy at work
only13%
of workers are
passionate about
work
Job
satisfaction
has been on a
steady decline
since
1987
Membership Engagement Gap
67%
of Millenials would prefer
to join an organization
founded by Millenials
62%
Experiencing flat
or declining
membership
MEMBERSHIP
has been on a
steady decline
since
1994
build
the
future
leadership
acceptance
people
first
future
focus
collaborate
Talent Generation Model
www.xyzuniversity.com/resources
Talent
Economy
Industrial Era
• Profits
• Longevity
Talent Economy
• People
• Disruption
Talent
Economy
Collaboration
Innovation
Mobility
On-demand
Ideas
Information
Talent
Economy
Millennials/
GenY
1982 -1995
Gen Z
1996- 2012
Member benefits
Bonfire marketing
Experiences
Community-building
Problem solving
PEOPLE FIRST.
FUTURE
FOCUSED.
SARAH SLADEK
@XYZUniversity
sSLADEK@xyzuniversity.com
Wild Apricot Facebook Group
www.facebook.com/groups/WildApricotTribe/
#1 Membership Management Software Provider
Wild Apricot Expert Webinar
Build. Connect. Grow. Membership & more.
5 Must-Have Strategies for
Membership Growth
Presented by Sarah Sladek
THE END

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