About personal media apps and trends by Sangho Yeo Presented on Chanbal May meeting.

1. PERSONAL MEDIA ON MOBILE
About personal media apps and trends
May, 2016
Sangho Yeo

2. ABOUT ME
• Lead product manager and GM at NexStreaming
• B2B, B2C product management @ RealNetworks
• 12 platform supported consumer media app and cloud service
• Over 15M active users
• Over 15 years multimedia industrial experiences
• IPTV, Hybrid STB, Streaming(RTSP,RTMP, HLS, DASH..), Encoding, DRM, Mobile apps, IoT, Home
network, IP camera, NGN, Media codec IP licensing and Media SDK…

3. THE HISTORY OF MEDIA
Media with storage and
transmission began more
than 30,000 years ago (cave
painting)
This is a 16,000 year old cave painting
from Lascaux, France
The Gutenberg Press
Johannes Gutenberg invented
1st printing press.
He printed 180 copies in Europe 1455 C.E.
Newspapers - 1640 Phonograph – home
audio, 1877
Photographs – Kodak,
1910
Radio - 1894
TV - 1936
Video Players - 1971 Walkman - 1979 Digital camera 1994
Mass Production Personal MediaCommunication

4. CAMERA
https://en.wikipedia.org/wiki/Digital_camera

5. MOBILE DEVICES

6. FROM HISTORY
• History repeats itself
• The power of digital
• Faster faster, better display, lower price…
• Continually developed and manufactured media devices
• Creation, Distribution and Consumption are media eco system

7. MEDIA TRENDS

8. PERSONAL MEDIA STATISTICS
• 5 photos a day
• 7.5 videos every month
• A single video recorded,
people take on average 20
photos
• 7.5 clips make up just 7
mins of footage combined
• Total 23 minutes of
footage
• Very few people like to
record their very first full-
length feature films with
their phone
https://gigaom.com/2015/01/23/personal-photos-videos-user-generated-content-statistics/
• The average iOS user
takes 182 photos per
month
• iOS device holds 2.3 times
as many photos as the
average Android device
• Women take on 47% more
photos than men
• Men take 15% more
videos
• The biggest photo lovers
are taking an avg. of 250
photos per month

9. YOUTUBE STATISTICS
• Total number of people who use YouTube – 1,300,000,000
• 300 hours of video are uploaded to YouTube every minute!
• The total number of hours of video watched on YouTube
each month – 900 million.
• The average number of mobile YouTube video views per day
is 1,000,000,000
• Mobile Youtube users spent 40 minutes on average session,
up more than 50% year-over-year

10. SOCIAL MEDIA
#1 Social Media as a Search Engine
#2 2016, the Year of Buy Buttons?
#3 Live Streaming Apps
#4 More Engagement on Social Media
#5 Social Media Brand Ambassadors
http://www.simplytranslate.com/5-social-media-trends-to-note-in-2016/
Key trends in 2016

11. TODAY
• How easy create a personal media?
• Avg. 5 photos a day, 7.5 videos every month on your mobile device
• How easy distribute a user generated video?
• 300 hours of video are uploaded to YouTube every minute!
• How easy consume a personal media?
• A lot of social media service which support personal media
• Mobile YouTube video views per day is 1B.

12. PHOTO APPS

13. Capture Edit Share (Service)
Camera
Zoom FX
Camera
MX
Camera
360
Open
Camera
Camera2 Retrica A better
Camera
VSCO
Cam
Camera + Pro
Camera
Paper
Camera
Fyuse
PicsArt Moment
Layout Collagea
ble
Photoshop
express
mixgram
Photo
Editor by
Aviary
Enlight YouCam
Makeup
Google
Photos
Instagram Shutterfly
Flickr AmazonP
hotos
Dropbox
OneDrive Shoebox
…

14. VIDEO APPS

15. Capture Edit Playback
FiLMiC
Pro
YouTube
Capture
Split Lens
2
Unlimited
Screen
Recorder
Camera
MX
Pro
Camera
Flipagram RealTimes Magisto
Viva
Video
Vee Quik
iMovie Pinnacle
Pro
KineMaster
Air Video
HD
Plex App All Cast
nPlayer MX Player Good
Player
Mobo
Player
RealTimes

16. ABOUT KINEMASTER
• KineMaster is the only professional-quality full-
featured non-linear video editing app on Android.
• With over 10 million downloads on Google Play,
KineMaster has been featured in Google Play over
350 times in more than 60 countries
• Monthly/Yearly subscription business model
Video 2Video 1

17. REVIEW – VIDEO APPS
Live demo 2-3 major apps features

18. NEAR FUTURE STORY

19. 360 Video
Virtual Reality
Augmented Reality

20. Artificial IntelligenceCloud Computing
(Photo / Video)

21. • Data rates up to 10 Gbps over the air.
• Latency in the order of 1ms
• Enable Internet of Things (IoT) devices to run on
battery for up to ten years

22. “
”
창발 모임이 같이 만들고,
나 누 고 , 경 험 하 는 좋 은
어 울 림 의 장 이 되 길
바라겠습니다.
Sangho Yeo / sangho.yeo@gmail.com / @dddman