The document discusses strategies for a UX team of one working within an organization. It recommends understanding the organization's goals, key decision makers, and current processes. The UX team member should wear multiple hats including thinking like a CEO, director, and design manager. Integrating into the existing structure through small iterations is advised over large redesigns. Educating others about UX through user testing, newsletters, and feedback systems can help build relationships and authority. Demonstrating results through case studies and metrics is important to show the value of UX work.

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www.bminteractivegroup.com
The UX Team of One

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A Special Thanks To Our Sponsor

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About Me
Ignacio Garcia-Huidobro
Founder / CEO
BM Interactive Group
Co-Founder - UX+DEV SUMMIT
- 20+ years experience helping companies create
digital experiences
- Full Sail University Alumni
Digital Media ‘05
Digital Arts & Design ‘09
https://linkedin.com/in/ignaciogh

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Struggling in defending a design solution
As A UX Team of One you are probably...
Seeking approvals from team members
that don’t know UX or Design
Enduring endless meetings
Dealing with an organization that has
no design process
Dealing with a developer centric culture
Making IT Managers nervous
Project Managers that are struggling to
fit you in their project plan
The weird individual that no one knows what
you do or why you are here.

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...

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Welcome To The Team!
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The UX Toolbox
• Every designer should have one
• Includes Design Tools
• Strategies / Approach
• User Testing Techniques
• Management Skills
• Leadership tactics
• Negotiation Tactics

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• Are you resilient?
• Understanding your mindset, and be willing to enhance it
• Do you communicate and listen well?
• How’s your time management skills?
• How’s your ego? Is it in check?
• How’s your emotional intelligence?
Understanding Your Capacity

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Don’t take it personal
IF YOU DO...YOU LOSE BE SMOOTH AND COLLECTED

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Can you be a leader?

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• What are the business goals?
• What are the goals for each department you interact with? KPIs please
• What is the level of UX maturity within your organization?
○ Are they savvy with no budget
○ Not savvy and no budget
○ Don’t care, want you to push pixels
• Who are the key decision makers?
• What is their current process for handling features, and design changes?
• How do they measure success?
Understanding Your Organization

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Understand The Multiple Hats You Wear

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• Think like a CEO
○ Straight to the point
○ Don’t sugar coat, whine, or complain.
○ Offer solutions.
■ We can do x and achieve y, but it will cost z
■ If we do x approach, the consequence may be y, I
recommend we go with Z to achieve x.
• Put yourself in your users shoes (director, ceo, etc)
○ Do you know their pain points?
• Act like a design manager
• Don’t make excuses
Understanding Multiple Roles

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• Re-design is a scary word = $$$$$$ and can be perceived as failure
• Think iterations
• Feel the landscape and see how you can begin.
Work your way up into a power player.
Integrate Into Existing Company Structure

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Strategy is key

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• How do I fit UX into my organization?
• What do I need to transform the organization to a user-centric approach?
○ Think UX toolbox
• Start selling or become a politician.
You’re going to have to champion UX, build relationships and lead.
• Who are your friends and foes?
• Become an authority figure
• If it’s not available. Create it. No excuses.
• Change your pitch. Use data to back it up.
• Speak their lingo.
Have a strategy and approach

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• Create a system for leaving feedback easily
• Make team members from all departments feel included
• Schedule monthly user testing sessions (if possible)
○ Invite EVERYONE
○ Place invite in organizations intranet.
■ If no intranet available, include all (mark optional)
• Monthly UX newsletters of content you found is best
• Create a UX portal within the organization.
○ Blog. Share findings. Document. Reference it constantly.
Educate. Advocate. User Test.

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Feedback System
Issue / Problem
Idea
Love it /
Positive Feedback

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Issue / Problem
Feedback System - Expanding
Keep in-mind /
Concern
Love it / Idea /
Positive Feedback

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Workshops

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Identify each departments needs - baseline

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Create a system. What’s your process?
Requirement
s
Further Define
Requirements
Design SprintBacklog Tech Review Development

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Work in Agile. Have Deadlines.
Time Management Guru

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UX + DEV = 1

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The IT Manager “IS A FRIENDLY!”

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Show Results!

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Case Study

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Thank You