The slides from my NUX talk in Leeds on 28 May 2015, asking the audience to think about the user experience of user experience. Also draws on examples of doing "user experience" from "traditional marketing" and looking at structures/process in those businesses. Rare outing in a talk for George Gallop as well.

2. Tweetalong
#NUXUKLDS

3. Studio of Things www.studioofthings.com
Collaboration.
Or: Why user experience is everyone’s job.
Simon Wilson
@ermlikeyeah

4. WARNING.

5. Digital director…
…of (usually) digital enabled
products, services, and
experiences.
(Or things.)

6. A creator of products, services
- but a ultimately, manager, of
people.

7. Sporting Life
Junior developer.
Senior developer.
Head of internal projects.
Brahm
Digital lead.
Design & digital manager.
Creative manager.
fuse8
Senior project manager.
twentysix
Senior project manager.
Bloom
Studio director.
Chief operating officer.
Home
Creative & development director.
Studio of Things
Tea boy through to managing director.
1998
2015
The wilderness years

8. Working.
(A long time ago.)

10. George Gallop
Research Director, Young & Rubicam

11. Learn.
Build.Measure.

12. A sad fact not-so-widely
known.

13. Sporting Life
Junior developer.
Senior developer.
Head of internal projects.
Brahm
Digital lead.
Design & digital manager.
Creative manager.
fuse8
Senior project manager.
twentysix
Senior project manager.
Bloom
Studio director.
Chief operating officer.
Home
Creative & development director.
Studio of Things
Tea boy through to managing director.
1998
2015

14. Let me tell you a secret.

15. We got it.
Want cheap sun?
Thomas Cook.
(Because cheap doesn’t mean rubbish.)
Hey you! We’ve got a sunny holiday
Thomas Cook.
Fun fun fun!
Thomas Cook.
Stare at our website and you’ll see sun spots.
Staring at the sun can give you sun spots.
Thomas Cook.
(So you’ll miss we’ve a 50% sale on.)
Looking at the sun can blind you.
Thomas Cook.
(Because cheap doesn’t mean ru
Looking at the sun can give you
Thomas Cook.
(Even if you’ve spent your holiday
It’s never too late for summer sun.
Thomas Cook.
Yet cheerful.
Cheap.
Thomas Cook.
(Because cheap doesn’t mean rubbish.)
Hey you! We’ve got a sunny holiday
Thomas Cook.
In the sun sun sun.
(For £ not £££.)
(We recommend you just look at our website.)

16. (Because cheap doesn’t mean rubbish.)
Hey you! We’ve got a sunny holiday sale on!
Thomas Cook.

17. Have fun on our great value,
high quality holidays!
0800 900 900 Search: Thomas Cook
Have fun on our great value,
high quality holidays!
0800 900 900
Search: Thomas Cook
Have fun on our great value,
high quality holidays!
0800 900 900
Search: Thomas Cook

18. Thomas Cook.
SearchSummer holiday
www.thomascook.co.uk
Have fun on our great value,
high quality holidays!
0800 900 900 Search: Thomas Cook

19. The traditional marketing
agency process.
Client query Planning Media buying Creative Production

20. Client queryPlanningMedia buyingCreativeProduction

21. Client queryPlanningMedia buyingCreativeProduction

22. Learn.
Build.Measure.

23. Understanding the audience
and how it responded to your
experience was always in the
middle of the work.

24. Look at how we can work to
create things in a more nimbler,
experimental, open and
collaborative manner.

25. The modern world.

26. Modern digital products.

27. Modern digital products.

28. Digital != just websites

29. UX != just websites

30. UX => products, services,
wherever they are.

31. Audience centred.

32. Product:
The outcome, the result of
production.
Production:
A process.

33. We all want to make something
useful.

34. Collaboration.

35. Collaboration
is not easy.

36. End goal.
“My idea…”
Insularity.
Lack of trust in the rest of the
team.

37. Create with limitations in mind.

38. Cost. Time.
Needs/scope.
Quality

39. Waterfall.

42. Use language everyone can
understand.

43. Explain the approach so
everyone understands.

44. Assumptions are OK.

45. Learn to fail.

46. Discovery and understanding
to see the picture.

48. What is the team?

49. The user in the middle.

50. T-shaped.

51. Agency.
Client.

52. Agency.
Client.

53. The user experience of
working together.

54. Paper.

55. Stories.

59. Coffee up!

60. No to meetings you dick
around in.

61. 2001:
2014:
Month 1 Month 10

62. Young Rewired State

63. You are at school.

64. An experience is the result of
a number of design
approaches and disciplines.

65. Learn.
Build.Measure.

66. Less talking shit.
More doing good shit.
Do good shit together.

67. Studio of Things www.studioofthings.com
Thanks for taking part!