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How to test your mobile site without spending a fortune

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…in which @quiffboy will show you why usability testing your site on mobile devices needn’t be difficult or expensive, but might require a bit of DIY.

Published in: Mobile
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How to test your mobile site without spending a fortune

  1. 1. How to test your mobile site without spending a fortune Barry Briggs Umbraco UK Festival 30th October 2015 #umbUKfest
  2. 2. This presentation contains D.I.Y. Warning: #umbUKfest
  3. 3. @quiffboy #umbUKfest
  4. 4. @quiffboy #umbUKfest
  5. 5. @quiffboy #umbUKfest
  6. 6. @quiffboy #umbUKfest
  7. 7. @quiffboy #umbUKfest
  8. 8. technology design research & strategy ux are here @quiffboy #umbUKfest
  9. 9. Northern User Experience Manchester ~ Leeds ~ Newcastle ~ Liverpool nuxuk.org ~ @nuxuk
  10. 10. So, usability testing… @quiffboy #umbUKfest
  11. 11. @quiffboy #umbUKfest
  12. 12. @quiffboy #umbUKfest
  13. 13. Many organisations are scared of testing Bold unsubstantiated statement: @quiffboy #umbUKfest
  14. 14. Why? 1. Money 2. Time (which also = money) Econsultancy User Experience Survey 2013 @quiffboy #umbUKfest
  15. 15. Perceived pain points 1. Hardware 2. Software 3. Recruitment 4. Reporting @quiffboy #umbUKfest
  16. 16. Addressing those pain points… @quiffboy #umbUKfest
  17. 17. @quiffboy #umbUKfest
  18. 18. Silverback • De facto app for desktop usability testing on a Mac • Simple and powerful UI • Affordable (v2 is now free!) • v3 due soon (again) @quiffboy #umbUKfest
  19. 19. @quiffboy #umbUKfest
  20. 20. typical desktop usability testing output @quiffboy #umbUKfest
  21. 21. What about PCs? That’s Macs sorted. @quiffboy #umbUKfest
  22. 22. @quiffboy #umbUKfest 90percentofeverything.com/2009/01/26/cheap-and-free-alternatives-to-morae-usability-testing-software/ No relation
  23. 23. camtasia.com ~ @camtasia @quiffboy #umbUKfest
  24. 24. ovosolo.com ~ @ovostudios @quiffboy #umbUKfest
  25. 25. ovosolo.com ~ @ovostudios @quiffboy #umbUKfest Last updated April 2013
  26. 26. @quiffboy #umbUKfest They live!!
  27. 27. We’ve got affordable desktop testing nailed Over-simplified but still truthful statement: @quiffboy #umbUKfest
  28. 28. ˊ ` ` ` ` ` ` ` ` ` ` ` ` ` ` `'F'¯'''''L ` ` ` ` ` ` ` ` ` ` ` `  ` ` ` ` ` ` ` ` ` ` ` ` ` ` ` `'[``…'¾`` ``` ``` ``` ```  ` ` ` ` ` ` ` ` ` ` ` ` ` ` ` `'[```…ʹ[` ` ` ` ``` ``` ```  ` ` ` ` ` ` ` ` ` ` ` ` ` ` ` `#````ˆ[```` ``` ``` ``` `` ` ` ` ` ` ` ` ` ` ` ` ` ` ` `'#``…``'[`… ` ` ` ` ` ` ` ` `  ` ` ` ` ` ` ` ` ` ` ` ` ` ` #…`````'F`` ` ` ` `` ``` ```  ` ` ` ` ` ` ` ` ` ` ` ` ` ƒ¯```````'[__` ` ` ` ` ` ` ``` `` ` ` ` ` ` ` ` ` ` ` ` ` ƒ¯````````ʹ¯¯¯¯''''''''''''¯¯¯¯¯¯™[ `  gµµµµµµµµµµµµµµ_µ™`````````````````````````'# `  '₫₫₫₫₫₫₫₫₫₫₫₫₫F¯…`````````````````````` ` ²q[¯ ` ` ʹ₫₫₫₫₫₫₫₫₫₫₫₫¾````````````````````````````ʹ} … ` ›₫₫₫₫₫₫₫₫₫₫₫₫#`````````````````````````__µr… ` ` ³₫₫₫₫₫₫₫₫₫₫₫₫₫…`````````````````````````¯[ … ` ` `₫₫₫₫₫₫₫₫₫₫₫₫$``````````````````````````_F … ` ` `]₫₫₫₫₫₫₫₫₫₫₫#````````````````````````ʹ''''[… … ` ` `'₫₫₫₫₫₫₫F''''']₫#___`````````````````````` '# … ` `  …₫₫₫₫₫₫₫bµ₫₫₫₫$¯''''¹uuuuuɷuɷuɷuɷuɷuɷµ#¯ ` ` ` ` ` …'''''''™''''™'''™''''™™ … … ` ` ` ` ` ` ` ` ` ` ` ` … … ` ` `  ` … ` ` ` ` ` ` ` ` … ` … ` ` ` ` ` ` ` ` ` ` ` … ` ` ` ` `. @quiffboy #umbUKfest
  29. 29. People think testing on mobile is harder than desktop Another bold unsubstantiated statement: @quiffboy #umbUKfest
  30. 30. @quiffboy #umbUKfest petbucket.com/blog/61984/scaredy-cat-how-to-handle-a-frightened-feline.html
  31. 31. Scaredy-Cat Excuse #1 Requires expensive & specialist hardware @quiffboy #umbUKfest
  32. 32. This is the D.I.Y.bit Warning: @quiffboy #umbUKfest
  33. 33. Hi Ali! @quiffboy #umbUKfest
  34. 34. tinyurl.com/oxqbxsd @quiffboy #umbUKfest
  35. 35. This bit Not this bit @quiffboy #umbUKfest
  36. 36. tinyurl.com/lpv2cvc @quiffboy #umbUKfest
  37. 37. This bit Not these bitsNot these bits @quiffboy #umbUKfest
  38. 38. tinyurl.com/ks6xsyj @quiffboy #umbUKfest
  39. 39. tinyurl.com/o6vqgzt @quiffboy #umbUKfest
  40. 40. tinyurl.com/qbsxpjp @quiffboy #umbUKfest
  41. 41. @quiffboy #umbUKfest
  42. 42. @quiffboy #umbUKfest
  43. 43. @quiffboy #umbUKfest
  44. 44. Sticky pad Extreme D.I.Y. @quiffboy #umbUKfest
  45. 45. Flush = stable #umbUKfest@quiffboy
  46. 46. About £55 * * device not included @quiffboy #umbUKfest
  47. 47. The D.I.Y. bit is over now And relax… @quiffboy #umbUKfest
  48. 48. Scaredy-Cat Excuse #2 Specialist software is expensive @quiffboy #umbUKfest
  49. 49. airsquirrels.com ~ @reflectorapp @quiffboy #umbUKfest
  50. 50. mobizen.com ~ @mobizenglobal @quiffboy #umbUKfest
  51. 51. obsproject.com ~ @obsproject @quiffboy #umbUKfest
  52. 52. @quiffboy #umbUKfest
  53. 53. @quiffboy #umbUKfest
  54. 54. @quiffboy #umbUKfest
  55. 55. About £10 * * unless you want a vimeo pro account @quiffboy #umbUKfest
  56. 56. vimeo.com/pro ~ £159 per year @quiffboy #umbUKfest
  57. 57. >ruby  -­‐e  "$(curl  -­‐fsSL  https:// raw.githubusercontent.com/Homebrew/ install/master/install)"   >brew  install  ffmpeg   >ffmpeg  -­‐i  source.flv  new.mp4 thanks to @coldclimate & @whitingx @quiffboy #umbUKfest
  58. 58. Scaredy-Cat Excuse #3 Recruiting participants is complicated & expensive @quiffboy #umbUKfest
  59. 59. tinyurl.com/a9ldz7d 5 users ≈ 85% problems @quiffboy #umbUKfest
  60. 60. tinyurl.com/mhr8emm Caveats, caveats, caveats Summary: The answer is 5, except when it's not. Most arguments for using more test participants are wrong, but some tests should be bigger and some smaller. @quiffboy #umbUKfest
  61. 61. “Testing with one person is 100% better than testing with none” steve krug ~ “rocket surgery made easy” ~ tinyurl.com/oufm9ao @quiffboy #umbUKfest
  62. 62. @quiffboy #umbUKfest gds.blog.gov.uk/2012/10/05/testing-gov-uk-with-real-users/
  63. 63. @quiffboy #umbUKfest
  64. 64. This is not how people use your products @quiffboy #umbUKfest Contentious but accurate statement:
  65. 65. .com @quiffboy #umbUKfest
  66. 66. Hello Bev! @quiffboy #umbUKfest
  67. 67. £15 for 15 minutes!! HOW IT WORKS: We ask you to carry out a couple of simple tasks using a new website, and we learn if we've designed it correctly. It will take no more than 15 minutes of your time and as a thank you we'll give you £15 cash. WHEN: Monday 17th November // Time slots available 12-1.30pm and 2.30-4pm WHERE: Amaze, 1st Floor, Royal Liver Building We're looking for a few people to help us test a new website. INTERESTED? Participants must be female and use a smartphone to browse the internet. Email b.briggs@amaze.com with your current make of smartphone, and preferred testing slot. @quiffboy #umbUKfest
  68. 68. @quiffboy #umbUKfest businessupperhand.com/how-to-open-a-coffee-shop/
  69. 69. 5 x £15 * * or 5 cups of coffee, if you’re on a really tight budget @quiffboy #umbUKfest
  70. 70. Scaredy-Cat Excuse #4 Writing the test report takes ages @quiffboy #umbUKfest
  71. 71. 1) Make it a one-pager @quiffboy #umbUKfest
  72. 72. 2) Bullet-point list, not reams of copy @quiffboy #umbUKfest
  73. 73. 3) Structure the report by task/user journey @quiffboy #umbUKfest
  74. 74. 4) Make your findings actionable @quiffboy #umbUKfest
  75. 75. 5) Do highlight when a test passes… @quiffboy #umbUKfest
  76. 76. 6) …but focus on the things you can fix @quiffboy #umbUKfest
  77. 77. @quiffboy #umbUKfest
  78. 78. 1 day to write * * or less if you make notes between test sessions @quiffboy #umbUKfest
  79. 79. Up-front cost Hardware ≈ £55 (one-off cost) Software ≈ £10 (one-off cost) Recurring cost Recruitment ≈ £75 (per round of testing) ≈ £140 for one round of testing @quiffboy #umbUKfest
  80. 80. What’s your hourly rate? And how long have you spent debating the cost of running tests? @quiffboy #umbUKfest
  81. 81. “But you should probably read more” Anyone Can Usability Test, Part 1: On a Shoestring
 Chris Atherton How Many Test Users in a Usability Study?
 Jakob Nielson The Art of Guerrilla Usability Testing
 UX Booth New to Usability Testing? You’re not alone!
 Jennifer Aldrich User Experience Survey 2013
 Econsultancy & WhatUsersDo UX Challenge: how to choose the right approach to user research
 WhatUsersDo & Ian Franklin “Don’t make me think” & “Rocket Surgery Made Easy” and more…
 Steve Krug @quiffboy #umbUKfest
  82. 82. Thanks! ☺ @quiffboy #umbUKfest

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