The document discusses creativity and marketing strategy, stating that INSUS does not view marketing as separate pieces but as a holistic process. It provides examples of past creative projects INSUS has worked on for clients in various industries like consumer products, technology, and education. The document also outlines INSUS' DRIVE framework that guides the development and evaluation of creative ideas to ensure they are doable, relevant, insightfull, viral, and engaging.

2. APPLIED CREATIVITY
In between marketing strategy and sales force optimization,
communication is vital to your commercial excellence. Each
sensorial interaction with your customers should
communicate your market strategy and positioning. Either a
visual or a tactile feel, everything should be in line with your
intention and provoke the projected sales results.
At INSUS, creativity is not a service that you buy and need to
fit in your marketing mix. We don’t believe in marketing as a
mix of separate pieces. In a transaction, there is always ONE
seller, ONE product or service, ONE buyer and ONE selling
process. Reducing something to bits and pieces means losing
the aim of it. Our approach to any project has this philosophy
embedded, either you specifically ask for a traffic campaign or
a corporate event kit
The pieces of artwork featured in this material are just a
flavor of what our people did in the past, extracted from each
project context. Nevertheless, there are only some examples
of potential projects we can deliver based on your company
marketing boldness.

3. ADOR
GOLD
Magazine&
Newspaper
Print
2010
INSUS DRIVE
ADOR
BRONZE
Outdoor&
Indoor
2010
ADPRINT
BRONZE ANGEL
Social Services
2009
After many years of experience in advertising we discovered five
attributes essential to any successful communication project.
Before delivering any creative proposal to our customers, we
use DRIVETM framework to evaluate the effectiveness of our
ideas.
DOABLE: Our creative projects should be technically feasible,
within budget and time limits, agreed with the client.
RELEVANT: For an effective result, the message should be adapted to
the target audience’s behavior and cultural framework.
INSIGHTFULL: Any project should aim to create a bonding between
the product and the consumer. The messages should
always be build based on a deep understanding of the
way the customer behaves and reveal an unmet need.
VIRAL: Any campaign should be designed in such way that it can
be easily adopted and spread in as many ways and
instances
ENGAGING: Any campaign should engage the consumer through
interaction because experience is the most effective way
to learn about a product benefits.

4. INSUS projects
sample 2014
Awareness is about gaining a place in the consumer’s mind.

5. URSUS COOLER
National Consumer Promo

6. PERONI
National Consumer Promo

7. ZIMBRU
Product design

8. Tomi ketchup
Product repack proposal

9. ALLVIEW – X2 SOUL
Launch Event
Testing Kit
Giveaway
Hostess Outfit
Phone DisplayPresentation Movie

10. ALLVIEW – 10 YEARS
Corporate Event
Interactive
Photo-
Booth
Email Invitation
Interactive projection at the entrance
Special drinks
menu
Giveaway

11. ALLVIEW – IMPERA
Launch Event
“We know each other of a lifetime.
Who started with Windows, stays with
Windows.
For them, we created Impera, the first
Allview tablets and smatphones with
Windows 8.
Nothing more familiarly.”

12. ADENIUM
Corporate Identity

13. Relevant INSUS
projects from
your industry
Awareness is about gaining a place in the consumer’s mind.

14. ASEBUSS, the most prestigious business
school in Romania wanted to launch a
new MBA program targeting a new
niche, not covered in the educational
market: entrepreneurs. The objective of
the project was to
generate, in only 6 weeks and without
any prior communication of the product,
minimum 8 students to enroll inthe new
managerial program.
OBJECTIVE STRATEGY
RESULTS
ASEBUSS MBA
Launch&Sales Campaign
The launch of the new MBA, seen by the client as “mission impossible” before
involving INSUS was successfully executed and the program started with 10
students enrolled. The project was considered the “a miracle” from sales results
standpoint and a milestone in INSUS history.
INSUS team of consultants designed
from scratch the launch strategy and
created a fresh art direction to
differentiate ASEBUSS MBA for
Entrepreneurs in the executive
education category. Because of time and
budget constraints, we used mainly
digital communication (mini-website
and social media presence
management).
Brochure
Facebook Tab
Facebook Ads

15. CLIENT: Hart
AGENCY: INSUS
INSUS CREATIVE: Nedea
VODAFONE SCHOOL OF BUSINESS
Event Branding

16. EXEC-EDU
Rebranding

18. EXEC-EDU
Repositioning Campaign
CLIENT: Exec-Edu
AGENCY: INSUS
INSUS TEAM: Nedea&Cosma

19. HART
Event branding

20. FREMEN
Branding from scratch