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Rtb update 2: Tom Bang, ad pepper
 

Rtb update 2: Tom Bang, ad pepper

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    Rtb update 2: Tom Bang, ad pepper Rtb update 2: Tom Bang, ad pepper Presentation Transcript

    • RTB Update #2 Onsdag den 28. August 2013 Nykredit
    • VELKOMMEN
    • Dagens præsentationerne kan hentes efter kl. 13.30 på http://www.slideshare.net/husetmarkedsforing WIFI Nykredit RTB Kode: nykredit RTB Update #2
    • Agenda 09.00–09.30: Intro og Markedsupdate Thomas Kragh, Underdirektør Nykredit og Tom Bang RTB Entusiast 09.30–10.15: Teknologierne set fra en medieudbyders side David Borring, Partner & Direktør, Concept Copenhagen 10.15–10.30: Pause 10.30–10.50: Kodeks og retningslinjer i Norden, IAB Norge og Sverige Otto Neubert, Fmd. RTB taskforce Norge og medlem af RTB taskforce Sverige 10.50–11.10: De danske medieerfaringer Martin Jensen, Netværkschef, Dansk Udgiver Netværk ​11.10–11.30: Programmatic Branding Jesper Urban, Product Director, Adform 12.15–12.45: Paneldebat: Hvilke kodeks og samhandelsforhold mangler for at fremme udviklingen af RTB og datadrevet medieomsætning i Danmark? - Peter Loell, Resolution, Christian Peytz, Peytz & Co., Peter Strøheman, Ekstra Bladet, Otto Neubert, Emediate 12.00–12.30: Frokost Pause 12.30–13.15: How can Publishers and Advertisers work with data and DMP's? Richard Foster, European Managing Director, Krux ​13.15-13.30: Afrunding og tak for i dag Moderator: Tom Bang RTB Update #2
    • Intro & Markedsupdate RTB Update #2
    • Afrunding fra RTB Update #1 • Fra RTB til Programmatic • Både/og ikke enten/eller • SSP/DSP • Data points – de danske mediers muligheder • MathMen – Trial&Error • Brand safety • Bottom/up vs. Top/down • Stadig en manuel proces med optimering – er algoritmerne gode nok? • Mediehuse bør indgå datasamarbejder • Last click vs. Post Impression Tracking • Mere fokus på Assisteret salg/action • Search og RTB smelter sammen • Darwin: ”Evolve or die” RTB Update #1
    • RTB Update #2 Adform Trendreport, juni 2013
    • Adform Trendreport, juni 2013 RTB Update #2
    • Adform Trendreport, juni 2013 RTB Update #2
    • Adform Trendreport, juni 2013 RTB Update #2
    • Adform Trendreport, juni 2013 RTB Update #2
    • Ad Exchange Masters - DSP, DMP, AMP, SSP, RTB, Retargeting,... Ad Exchange Traders Ad eXchange Experts AdExchanger's Exchange Advanced Buying DK - DSP, DMP, RTB, ADEX, SSP RTB Update #2Til inspiration, grupper på LinkedIn
    • RTB Update #2
    • RTB Update #2
    • OpenX, White Paper, Programmatic + Premium, March 2013 RTB Update #2
    • OpenX, White Paper, Programmatic + Premium, March 2013 RTB Update #2
    • OpenX, White Paper, Programmatic + Premium, March 2013
    • RTB Update #2
    • RTB Update #2 Budmuligheder i august 2013
    • Agenda 09.00–09.30: Intro og Markedsupdate Thomas Kragh, Underdirektør Nykredit og Tom Bang RTB Entusiast 09.30–10.15: Teknologierne set fra en medieudbyders side David Borring, Partner & Direktør, Concept Copenhagen 10.15–10.30: Pause 10.30–10.50: Kodeks og retningslinjer i Norden, IAB Norge og Sverige Otto Neubert, Fmd. RTB taskforce Norge og medlem af RTB taskforce Sverige 10.50–11.10: De danske medieerfaringer Martin Jensen, Netværkschef, Dansk Udgiver Netværk ​11.10–11.30: Programmatic Branding Jesper Urban, Product Director, Adform 12.15–12.45: Paneldebat: Hvilke kodeks og samhandelsforhold mangler for at fremme udviklingen af RTB og datadrevet medieomsætning i Danmark? - Peter Loell, Resolution, Christian Peytz, Peytz & Co., Peter Strøheman, Ekstra Bladet, Otto Neubert, Emediate 12.00–12.30: Frokost Pause 12.30–13.15: How can Publishers and Advertisers work with data and DMP's? Richard Foster, European Managing Director, Krux ​13.15-13.30: Afrunding og tak for i dag Moderator: Tom Bang RTB Update #2
    • Afrunding • Xxxxx • Xxxxx • Xxxxx RTB Update #2
    • Tak for i dag! På gensyn! RTB Update #3 Onsdag d. 19/11-2013 RTB Update #2