RTB Update 3 - Tom Bang, ad pepper

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RTB Update 3 - Tom Bang, ad pepper

  1. 1. RTB Update #3 An update on: - Programmatic media buying/slling - Data driven digital advertising Onsdag den 19. november 2013 Nykredit
  2. 2. RTB Update #3 Dagens præsentationerne kan hentes efter kl. 13.30 på http://www.slideshare.net/husetmarkedsforing WIFI Nykredit RTB ???? Kode: nykredit ????
  3. 3. Agenda RTB Update #3 09.00–09.10: Intro, Tom Bang 09.10–09.30: Markeds Update Peter Loell, Digital Janitor, Resolution 09.30–10.00: Premium Programmatic on Google’s AdExchange Tom Jenen, Head of Marketplace Development, Northern Europe Google 10.00–10.30: Do’s & Dont’s set med mediebureauets øjne Anders Laursen, Chief Strategic Officer, MEC 10.30–10.45: Kaffepause - & Real Time Networking ​10.45–11.15: Annoncase: Momondo erfaringer med RTB Camilla Moe Bogen Norwegian Marketing Manager, Dan Voight Henriks Global Search Manager 11.15–11.45: Automated Trading – Improve performance of display Martinj van Der Meij, Telegraph Media Group 11.45–12.15: A new omnichannel advertising platform Rupert Staines, European MD, RadiumOne ​12.15-12.45: Frokost – Sandwich ​12.45-13.15: Paneldebat: Agency Trading Desk og deres rolle Julie Memborg, Cadreon (IUM Nordic), Henrik Løwe, Xaxis (WPP), Anders Elley, Performics (Vivaki/Starcom), Jørgen Dueholm, Resolution (OMD), Moderator: Tom Bang 13.15-13.30: Afrunding
  4. 4. RTB Update #3 http://www.adexchanger.com/marketers-note/the-future-of-agency-trading-desks-begs-frank-discussion/
  5. 5. RTB Update #3 http://adage.com/article/media/youtube-hulu-direct-private-ways-automated-buying/245300/
  6. 6. RTB Update #3 http://www.adweek.com/news/technology/google-s-latest-role-cookie-monster-153712
  7. 7. RTB Update #3 Tak for i dag! På gensyn! RTB Update #4 Onsdag den 27. februar 2014 An update on: - Programmatic media buying/selling - Data driven digital advertising

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