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The Science of Webinars
1.
The Science of
Webinars Engineering Amazing Virtual Presentations. Dan Zarrella Social Media Scientist
2.
#WebinarSci
3.
http://bit.ly/webinarsci
4.
5.
There are no
small parts, only small actors. -Konstantin Stanislavsky
6.
7.
Takeaway: The webinar experience begins
at promotion.
8.
Virtual vs Reality
9.
Boredom
10.
Distractions
11.
Takeaway: Be animated. Pace,
gesture, and speak dramatically.
12.
13.
Sharing
14.
Novelty
15.
Relevance
16.
Frame everything you
say and show in terms of your audience’s point of view and needs. -Laura Fitton
17.
News
18.
The Presenter
19.
Takeaway: Make your audience like
you.
20.
People There
21.
Reputation
22.
Make this worth
it for the audience. They talk when they see that the results of such conversation will benefit them. -Chris Brogan
23.
People Not There
Ed Yourdon
24.
Pithiness
25.
Takeaway: Make sure your
soundbites make sense out of context.
26.
Utility
27.
Note Taking
28.
Negativity
29.
Trying to Focus
30.
I think that
the BEST presentations actually are so engrossing that people forget to Twitter while the presentation is happening. -Nancy Duarte
31.
Humor
32.
The #FBSCi Webinar
33.
34.
35.
36.
37.
38.
Presentation Design
39.
One Thought Per
Slide
40.
No Bullets
41.
8 Point
10 Point 12 Point 14 Point 16 Point 18 Point 20 Point 22 Point 24 Point 26 Point 28 Point The 30 Point Rule
42.
NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE
No Noise NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE
43.
Strong Imagery
44.
Key Findings
45.
Takeaways
46.
Expectations
47.
Novelty
48.
Takeaway: Say something your audience
has never heard.
49.
Compliance
50.
Ask them to
do so. “If you see something you like, feel free tweet about it. I’d love the feedback and discussion.” -Brett Tabke
51.
Ingratiation
52.
Evangelism
53.
Takeaway: Use us-vs.-them
54.
Pauses
55.
Takeaway: Give your audience time
to Tweet
56.
Using SlideShare
57.
58.
Takeaway: Longer decks do
better on slideshare.
59.
Calls to Action
60.
61.
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