Money, Marketing, and Management with the HubSpot Founders

Money, Marketing and Management d Brian Halligan Dharmesh Shah Dh h Sh h Founders, HubSpot

Marketing software for SMB $33 illi ( ) in funding $ million(!) i f di 110 employees (14 from MIT)

HubSpot Customer Growth

22,000+ RSS subscribers 120,000 community members , y 4th largest LinkedIn group

1. The Idea 2. People 3. Money 4. 4 Management 5. 5 Marketing

1. The Idea

Don’t burn time on business plans.

The startup journey is long and windy. l d i d

Outbound Marketing Write a blog, g, not a business b i plan. plan

Stealth mode is f fighter jets, i for fi h j not startups startups.

Outbound Marketing 2. 2 People

Convince C i really smart people to do irrational things. things

age 17

Outbound Marketing 3. Money

#1 Priority: Don’t run Slide 19 of out of cash!

The Th magic of convertible d b i f ibl debt

Angels and Demons

F(vc) = ½ x ½ x ½ x ½ x ½ x ½ ….

Outbound Marketing 4. Management

Don’t wear rose-colored glasses. ’ l d l

In God We Trust. T t All others bring data.

Old New • P Pyramid Org Chart id O Ch • Fl O Flat Org • Open Door Policy • No Door Policy • Vacation Policies • We Trust You • Command‐And‐Control Command And Control • Agile Scrum Agile Scrum • Knowledge Is Power • Transparency • S i t d Scripted • A th ti Authentic • Business Casual • Up To You

Outbound Marketing 5. Marketing

Outbound Marketing

Outbound Marketing Is Dead 800-555-1234 800 555 1234 Annoying Salesperson

The Next 50 Years

• Page 35

Make marketing about g b Outbound Marketing creativity not cash. vs. vs

Build a moat around your business.

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http://www.manualdastartup.com.br	135
http://hubspot.com	12
http://blog.quartsoft.com.ua	8
http://www.slideshare.net	2
http://www.hubspot.com:80	1
http://mousemarketing.blogspot.com	1
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http://quartsoft.blogspot.com	1

Money, Marketing, and Management with the HubSpot Founders

by HubSpot All-in-one Marketing Software on Feb 10, 2010

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Money, Marketing, and Management with the HubSpot Founders — Presentation Transcript