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Money, Marketing, and Management with the HubSpot Founders
Money, Marketing, and Management with the HubSpot Founders
Money, Marketing, and Management with the HubSpot Founders
Money, Marketing, and Management with the HubSpot Founders
Money, Marketing, and Management with the HubSpot Founders
Money, Marketing, and Management with the HubSpot Founders
Money, Marketing, and Management with the HubSpot Founders
Money, Marketing, and Management with the HubSpot Founders
Money, Marketing, and Management with the HubSpot Founders
Money, Marketing, and Management with the HubSpot Founders
Money, Marketing, and Management with the HubSpot Founders
Money, Marketing, and Management with the HubSpot Founders
Money, Marketing, and Management with the HubSpot Founders
Money, Marketing, and Management with the HubSpot Founders
Money, Marketing, and Management with the HubSpot Founders
Money, Marketing, and Management with the HubSpot Founders
Money, Marketing, and Management with the HubSpot Founders
Money, Marketing, and Management with the HubSpot Founders
Money, Marketing, and Management with the HubSpot Founders
Money, Marketing, and Management with the HubSpot Founders
Money, Marketing, and Management with the HubSpot Founders
Money, Marketing, and Management with the HubSpot Founders
Money, Marketing, and Management with the HubSpot Founders
Money, Marketing, and Management with the HubSpot Founders
Money, Marketing, and Management with the HubSpot Founders
Money, Marketing, and Management with the HubSpot Founders
Money, Marketing, and Management with the HubSpot Founders
Money, Marketing, and Management with the HubSpot Founders
Money, Marketing, and Management with the HubSpot Founders
Money, Marketing, and Management with the HubSpot Founders
Money, Marketing, and Management with the HubSpot Founders
Money, Marketing, and Management with the HubSpot Founders
Money, Marketing, and Management with the HubSpot Founders
Money, Marketing, and Management with the HubSpot Founders
Money, Marketing, and Management with the HubSpot Founders
Money, Marketing, and Management with the HubSpot Founders
Money, Marketing, and Management with the HubSpot Founders
Money, Marketing, and Management with the HubSpot Founders
Money, Marketing, and Management with the HubSpot Founders
Money, Marketing, and Management with the HubSpot Founders
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Money, Marketing, and Management with the HubSpot Founders

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The co-founders of HubSpot on the lessons they learned about money (funding), marketing, and management as the built the company to 120 employees and 2,000 customers in less than 3 years.

The co-founders of HubSpot on the lessons they learned about money (funding), marketing, and management as the built the company to 120 employees and 2,000 customers in less than 3 years.

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  • 1. Money, Marketing and Management d Brian Halligan Dharmesh Shah Dh h Sh h Founders, HubSpot
  • 2. Marketing software for SMB $33 illi ( ) in funding $ million(!) i f di 110 employees (14 from MIT)
  • 3. HubSpot Customer Growth
  • 4. 22,000+ RSS subscribers 120,000 community members , y 4th largest LinkedIn group
  • 5. 1. The Idea 2. People 3. Money 4. 4 Management 5. 5 Marketing
  • 6. 1. The Idea
  • 7. Don’t burn time on business plans.
  • 8. The startup journey is long and windy. l d i d
  • 9. Outbound Marketing Write a blog, g, not a business b i plan. plan
  • 10. Stealth mode is f fighter jets, i for fi h j not startups startups.
  • 11. Outbound Marketing 2. 2 People
  • 12. Convince C i really smart people to do irrational things. things
  • 13. age 17
  • 14. Outbound Marketing 3. Money
  • 15. #1 Priority: Don’t run Slide 19 of out of cash!
  • 16. The Th magic of convertible d b i f ibl debt
  • 17. Angels and Demons
  • 18. F(vc) = ½ x ½ x ½ x ½ x ½ x ½ …. 
  • 19. Outbound Marketing 4. Management
  • 20. Don’t wear rose-colored glasses. ’ l d l
  • 21. In God We Trust. T t All others bring data.
  • 22. Old New • P Pyramid Org Chart id O Ch • Fl O Flat Org • Open Door Policy • No Door Policy • Vacation Policies • We Trust You • Command‐And‐Control Command And Control • Agile Scrum Agile Scrum • Knowledge Is Power • Transparency • S i t d Scripted • A th ti Authentic • Business Casual • Up To You
  • 23. Outbound Marketing 5. Marketing
  • 24. Outbound Marketing
  • 25. Outbound Marketing Is Dead 800-555-1234 800 555 1234 Annoying Salesperson
  • 26. The Next 50 Years
  • 27. • Page 35
  • 28. Make marketing about g b Outbound Marketing creativity not cash. vs. vs
  • 29. Build a moat around your business.
  • 30. Further Reading
  • 31. Inbound Marketing: Get Found using Google, Social Media and Blogs Top 10 Marketing Book on Amazon InboundBook.com
  • 32. @bhalligan @dharmesh HubSpot.com Grader.com d

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